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26 06, 2018

What Is TF-IDF And How To Use It: Advanced On-Page Optimization

2018-06-26T17:00:00+10:00June 26th, 2018|SEMrush Blog|

Google's algorithm has dramatically evolved over the years. In 2013, the Google Hummingbird update transformed Google's ability to provide the most relevant results by interpreting the searcher's intent rather than relying on a specific keyword. For searchers, this meant Google turned into a knowledge assistant, helping to close knowledge gaps that would have made it difficult for the searcher to [...]

21 06, 2018

How to Create SEO-Friendly Content

2018-06-21T17:00:00+10:00June 21st, 2018|SEMrush Blog|

What is the key metric to measure content success? 76% of our respondents stated it is organic traffic. The difficulty, however, is that creating content that attracts organic traffic is the top challenge for 52% of marketers surveyed. When you know which steps to take, adding the SEO stage before creating any piece of content will not overly complicate your [...]

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