Home » Archives: December 2019
31 12, 2019

How to Perform an In-Depth Technical SEO Audit

2019-12-31T23:45:12+11:00December 31st, 2019|Search Engine Journal|

I’m not going to lie: Conducting an in-depth SEO audit is a major deal.And, as an SEO consultant, there are a few sweeter words than, “Your audit looks great! When can we bring you onboard?”Even if you haven’t been actively looking for a new gig, knowing your SEO audit nailed it is a huge ego boost.But, are you terrified to [...]

31 12, 2019

Google’s Mueller Answers How to SEO a Podcast Site

2019-12-31T21:17:10+11:00December 31st, 2019|Search Engine Journal|

In a Reddit discussion someone asked how to optimize an audio based site that featured podcasts and audiobooks. John Mueller and others in the Reddit community provided useful advice.Question Asked About Audio Based SitesThis is the original question:“Our website is a PWA and it hosts audiobooks, podcasts, and audio shows how to tell google that treats us from that point [...]

31 12, 2019

What NOT to Do in 2020

2019-12-31T19:00:00+11:00December 31st, 2019|SEMRush|

https://www.youtube.com/watch?v=1SGuSodF2cM Don't Create Irrelevant Content 2020 is almost here, but today I am going to tell you what you shouldn't do in 2020 when it comes to SEO. And this is something that I see businesses doing so much, is putting out content on their websites, or on YouTube, on social media, that doesn't directly relate to their service [...]

31 12, 2019

The big list of Google My Business changes, upgrades and tests in 2019

2019-12-31T08:20:08+11:00December 31st, 2019|Search Engine Land|

For businesses that operate in the physical world, Google My Business (GMB) has become the center of the digital universe. Google is relying increasingly on content in GMB for ranking and less on third party citations and off-page signals than in the past. A lot happened with GMB this year, far too much to summarize in one post. (Joy Hawkins [...]

31 12, 2019

Bing revives its cashback program with Rebates

2019-12-31T04:26:39+11:00December 31st, 2019|Search Engine Land|

Microsoft has introduced Bing Rebates, the successor to its now-defunct Cashback shopping program. The new program, which was originally reported by WinBuzzer, makes rebates available to select Microsoft Rewards members when they make purchases through participating retailers on Bing.Why we careIn the wake of numerous developments in the e-commerce sector, such as PayPal’s acquisition of Honey, Google’s revamped Shopping experience [...]

31 12, 2019

10 Tips for improved guest blogging in 2020

2019-12-31T02:08:39+11:00December 31st, 2019|Search Engine Watch|

As link building becomes a more cautionary practice it’s necessary to get a clear idea of how to acquire the best links for your website, in light of this guest blogging in 2020 can be a good method.  Although Google has openly placed more scrutiny on guest blogging, there is undoubtedly still value in acquiring a link from a recognizable [...]

31 12, 2019

The Top Posts of 2019

2019-12-31T01:57:00+11:00December 31st, 2019|SEMRush|

It has been a fantastic year for the SEMrush blog, and that is because of our authors that provide invaluable data and information that our community and industry need. We know the time and effort it requires to create an outstanding piece of content, and we want to thank all of our authors that have contributed this year.  Below we have a [...]

31 12, 2019

An SEO Guide to URL Parameter Handling

2019-12-31T01:45:56+11:00December 31st, 2019|Search Engine Journal|

While parameters are loved by developers and analytics aficionados, they are often an SEO nightmare. Endless combinations of parameters can create thousands of URL variations out of the same content.The problem is we can’t simply wish parameters away. They play an important role in a website’s user experience. So we need to understand how to handle them in an SEO-friendly [...]

31 12, 2019

Looking back at (almost) a decade of Yoast • Yoast

2019-12-31T01:08:57+11:00December 31st, 2019|YOAST SEO|

Marieke van de Rakt Marieke van de Rakt is the founder of Yoast SEO Academy and CEO of Yoast. Her favorite SEO topics are SEO copywriting and site structure. It’s almost 2020 and a brand-new decade is right around the corner! A decade ago, Yoast didn’t even exist yet. A lot has changed in the past 10 years. In this [...]

31 12, 2019

Understanding JavaScript Fundamentals: Your Cheat Sheet

2019-12-31T00:45:11+11:00December 31st, 2019|Search Engine Journal|

JavaScript is a complex topic that can be extremely difficult to get a handle on.However, it has never been more important to understand it because JavaScript is becoming increasingly prevalent on the websites that we manage.As the modern web continues to evolve, JavaScript usage continues to rise.SEO professionals may long for times gone by when websites were static and coded [...]