Home/2020/January
31 01, 2020

Dealing with Senior Pressure as a Junior SEO Executive

2020-01-31T23:45:57+11:00January 31st, 2020|Search Engine Journal|

Entering the world of SEO as a junior is a big deal and hugely exciting.In a new role, which may be an introduction to the industry, the learning opportunities are endless.Your skills are also in high demand both from your direct team and from across the rest of the business.Most businesses come with a hierarchy and a wide range of [...]

31 01, 2020

Long Tail Keywords and SEO

2020-01-31T23:25:27+11:00January 31st, 2020|Search Engine Journal|

If you visualize a typical X and Y axis graph, popular keywords are bunched up in a HUGE group to the left while descending to the right is a long descending line of less popular keywords numbering in maybe the trillions – It’s an ever growing list. Given that 15% of search queries are long tail, it’s important to understand [...]

31 01, 2020

5 Types of Interactive Content to Attract Valuable Links

2020-01-31T22:45:21+11:00January 31st, 2020|Search Engine Journal|

If you want to gain a competitive advantage from your link building efforts, you ultimately need to develop a strategy that sees you earn the links that your competitors can’t or at least those which they’ll struggle to replicate.That means doing something different.You won’t gain a strong competitive advantage through guest posting, resource link building or similar tactics, and even [...]

31 01, 2020

Here’s How Much Brands Are Paying for Sponsored Content on TikTok & YouTube

2020-01-31T14:38:38+11:00January 31st, 2020|Search Engine Journal|

An influencer marketing agency reveals how much brands are currently paying for sponsored content on TikTok and YouTube.TalentX Entertainment, an agency managing 32 influencers across Instagram, YouTube, Snapchat, and TikTok, tells Business Insider it charges brands $0.01 to $0.02 for each sponsored-video view on TikTok.On YouTube, brands are charged several times more at $0.03 to $0.08 per view. Brands are [...]

31 01, 2020

Google Launches SOS Alert For Searches Related to Coronavirus

2020-01-31T11:33:23+11:00January 31st, 2020|Search Engine Journal|

Google has activated an SOS alert in search results for searches related to the coronavirus outbreak.Google’s SOS alerts, introduced in 2017, are activated during crisis events where the public safety might be at risk. They’re designed to help searchers by providing an ad-free page of search results with the latest news, links to authoritative resources, and any applicable safety tips.Now, [...]

31 01, 2020

SEO for 2020 – Whiteboard Friday

2020-01-31T11:07:00+11:00January 31st, 2020|Moz Blog|

It's a brand-new decade, rich with all the promise of a fresh start and new beginnings. But does that mean you should be doing anything different with regards to your SEO? In this Whiteboard Friday, our Senior SEO Scientist Britney Muller offers a seventeen-point checklist of things you ought to keep in mind for executing on modern, effective SEO. You'll encounter both old favorites [...]

31 01, 2020

Going international with SEO: How to make your WordPress site globally friendly

2020-01-31T01:36:30+11:00January 31st, 2020|Search Engine Watch Blog|

International expansion is an expected ambition for progressive websites. The online nature of this global reach means that the uncertainties, legal dangers, and cultural hazards are minimized. The world is at your fingertips, and the costs in reaching it successfully are minimal. The rationale for reaching out to a new audience, readership, viewership or listenership, maybe one of opportunity, exciting [...]

31 01, 2020

On-SERP SEO can help you battle zero-click results • Yoast

2020-01-31T00:49:55+11:00January 31st, 2020|YOAST SEO|

Edwin Toonen Edwin is a strategic content specialist. Before joining Yoast, he spent years honing his skill at The Netherlands’ leading web design magazine. On-SERP SEO is the process of fully optimizing the first page of a search engine to maximize the visibility of your brand. On-SERP SEO is a tool you can use to battle the increase of so-called [...]

30 01, 2020

The perils of tricking Google’s algorithm

2020-01-30T23:35:09+11:00January 30th, 2020|Search Engine Watch Blog|

Let’s admit it, all of us are trying our best to please search engines (SE) and cracking Google’s algorithm. After all, who doesn’t want some extra visibility and revenue? Naturally, billions of websites are adopting innovative practices to gain Google’s attention and approval. In order to rank high on the SERP, businesses should comply with the Google updates that are introduced [...]

30 01, 2020

Google Search Patent Update – January 29, 2020

2020-01-30T21:45:58+11:00January 30th, 2020|Search Engine Journal|

In this new weekly series, we’ll be looking at some recently granted Google Search Patents.When it comes to search and SEO, there’s no easy way to know what’s in the black box that is Google. Patent filings can at least give us a glimpse.It’s always worth noting that just because a patent was filed and granted, it doesn’t mean that [...]