Home » Archives: January 2020
31 01, 2020

Dealing with Senior Pressure as a Junior SEO Executive

2020-01-31T23:45:57+11:00January 31st, 2020|Search Engine Journal|

Entering the world of SEO as a junior is a big deal and hugely exciting.In a new role, which may be an introduction to the industry, the learning opportunities are endless.Your skills are also in high demand both from your direct team and from across the rest of the business.Most businesses come with a hierarchy and a wide range of [...]

31 01, 2020

Long Tail Keywords and SEO

2020-01-31T23:25:27+11:00January 31st, 2020|Search Engine Journal|

If you visualize a typical X and Y axis graph, popular keywords are bunched up in a HUGE group to the left while descending to the right is a long descending line of less popular keywords numbering in maybe the trillions – It’s an ever growing list. Given that 15% of search queries are long tail, it’s important to understand [...]

31 01, 2020

5 Types of Interactive Content to Attract Valuable Links

2020-01-31T22:45:21+11:00January 31st, 2020|Search Engine Journal|

If you want to gain a competitive advantage from your link building efforts, you ultimately need to develop a strategy that sees you earn the links that your competitors can’t or at least those which they’ll struggle to replicate.That means doing something different.You won’t gain a strong competitive advantage through guest posting, resource link building or similar tactics, and even [...]

31 01, 2020

Here’s How Much Brands Are Paying for Sponsored Content on TikTok & YouTube

2020-01-31T14:38:38+11:00January 31st, 2020|Search Engine Journal|

An influencer marketing agency reveals how much brands are currently paying for sponsored content on TikTok and YouTube.TalentX Entertainment, an agency managing 32 influencers across Instagram, YouTube, Snapchat, and TikTok, tells Business Insider it charges brands $0.01 to $0.02 for each sponsored-video view on TikTok.On YouTube, brands are charged several times more at $0.03 to $0.08 per view. Brands are [...]

31 01, 2020

Google Launches SOS Alert For Searches Related to Coronavirus

2020-01-31T11:33:23+11:00January 31st, 2020|Search Engine Journal|

Google has activated an SOS alert in search results for searches related to the coronavirus outbreak.Google’s SOS alerts, introduced in 2017, are activated during crisis events where the public safety might be at risk. They’re designed to help searchers by providing an ad-free page of search results with the latest news, links to authoritative resources, and any applicable safety tips.Now, [...]

31 01, 2020

SEO for 2020 – Whiteboard Friday

2020-01-31T11:07:00+11:00January 31st, 2020|Moz|

It's a brand-new decade, rich with all the promise of a fresh start and new beginnings. But does that mean you should be doing anything different with regards to your SEO? In this Whiteboard Friday, our Senior SEO Scientist Britney Muller offers a seventeen-point checklist of things you ought to keep in mind for executing on modern, effective SEO. You'll encounter both old favorites [...]

31 01, 2020

Apple’s big maps makeover now available across U.S., Europe coming soon

2020-01-31T09:48:55+11:00January 31st, 2020|Search Engine Land|

There’s an old advertising slogan that goes, “You never get a second chance to make a first impression.” The same might be said of Apple Maps, which had a botched launch in 2012 and has spent “billions” trying to play catch up with Google Maps, which celebrates its 15 year anniversary next week. Feature and usability improvements. Earlier today, Apple [...]

31 01, 2020

The digital marketing transformation led by Google and Amazon

2020-01-31T07:29:53+11:00January 31st, 2020|Search Engine Land|

In digital marketing, 2019 was the year that the big players evolved from their core branding identities, showing advertisers that they could reach customers in more ways than ever before. Google and Amazon in particular were on a mission to capture more advertising dollars and greater customer engagement, implementing various changes. What is driving these changes, and how should retailers [...]

31 01, 2020

What’s happening with featured snippets?

2020-01-31T06:10:55+11:00January 31st, 2020|Search Engine Land|

https://www.youtube.com/watch?v=roUGt3ub_I0 There’s a lot of changes happening to featured snippets. Google still plans to remove them from the right side and into the main listings. But there have been some additional questions raised about how we look at ranking in the SERPs. Rank Ranger’s Mordy Oberstein explains what’s been happening since Jan. 22 and how things stand in the [...]

31 01, 2020

How to win Agency of the Year: Interview with a judge

2020-01-31T05:36:48+11:00January 31st, 2020|Search Engine Land|

Did you and your team have a stellar year collaborating on win after win for your clients? Did you find ways to streamline processes, gain efficiencies with automation or get more creative than ever to drive your clients’ strategies forward? If so, we want to know about it, and we want to honor you with a 2020 Search Engine Land [...]