Home/2020/February
29 02, 2020

Local SEO Basics: What Is Local SEO?

2020-02-29T22:00:00+11:00February 29th, 2020|SEMrush Blog|

What is Local SEO? Local SEO is the practice of optimizing a business, product, or service for a search query that is location-specific. Google (and other search engines) uses a user’s location based on IP address (for desktop) and geolocation (for mobile) to determine what results to show the user. So when someone searches for Dentist, Car Wash, or Locksmith, the [...]

29 02, 2020

Google Appoints First-Ever ‘Creator Liaison’ for YouTube

2020-02-29T12:04:23+11:00February 29th, 2020|Search Engine Journal|

Google has created a new position within its company; a ‘creator liaison’ for communication between YouTube and its video publishers.A former YouTuber named Matt Koval has been appointed to the position, so you can now think of him as the Danny Sullivan (Google’s Search Liaison) of YouTube.Just as Sullivan acts as an advocate for SEOs and site owners, Koval will [...]

29 02, 2020

TikTok is Projected to Surpass 50 Million US Users by 2021

2020-02-29T08:10:27+11:00February 29th, 2020|Search Engine Journal|

A new report estimates that TikTok will exceed 50 million users in the United States by 2021.Data from eMarketer shows that TikTok’s US user base will grow 21.9% this year, reaching 45.4 million people by the end of 2020. This year, 21.6% of US social network users, or more than one in five, will use TikTok at least once a [...]

29 02, 2020

How to identify and address the four biggest digital growth challenges Search Engine Watch

2020-02-29T02:02:30+11:00February 29th, 2020|Search Engine Watch Blog|

SMBs working to accelerate digital growth encounter a variety of challenges across internal operations, marketing platforms, site properties, and competitors. Part of the path to growth is identifying and prioritizing those challenges, which can be tough without looking at the right reports and metrics. In this post, we’ll dig into four areas that often uncover growth blockers and explain how [...]

29 02, 2020

6 SEO Content Writing Tips for Law Firms

2020-02-29T01:45:32+11:00February 29th, 2020|Search Engine Journal|

The SEO landscape for law firms is fiercely competitive.Not surprisingly, law firms were early adopters of SEO and remain some of the most aggressive spenders.However, not all law firms got it right, and many remained on the sidelines.Unlike some industry laggards, the legal profession as a whole appears to understand that digital marketing is a necessary piece of an effective [...]

28 02, 2020

Google’s Response to Moz Article Critical of SERPs

2020-02-28T19:40:56+11:00February 28th, 2020|Search Engine Journal|

Google’s Danny Sullivan tweeted a response regarding an article written by Dr. Pete Meyers. The article, published on Moz, was about an increase in search features that push down the traditional ten blue links. Danny raised interesting issues with the article that deserve to be considered.What is an Organic Listing?The first point Danny Sullivan discussed was the definition of an [...]

28 02, 2020

Google Lets People Customize Their Profile Cards For Search Results

2020-02-28T11:10:43+11:00February 28th, 2020|Search Engine Journal|

Google is testing the ability for people to customize their own Knowledge Graph cards that are displayed in search results.Three official support pages have been published by Google (which have since been taken down) with details on how customizing profile cards works.Here’s some information I pulled from Google’s support pages before they were taken down:“You can create your presence on [...]

28 02, 2020

The Rules of Link Building – Best of Whiteboard Friday

2020-02-28T11:09:00+11:00February 28th, 2020|Moz Blog|

Are you building links the right way? Or are you still subscribing to outdated practices? Britney Muller clarifies which link building tactics still matter and which are a waste of time (or downright harmful) in one of our very favorite classic episodes of Whiteboard Friday. Click on the whiteboard image above to open a high-resolution version in a new tab! [...]

28 02, 2020

Google Featured Snippets: A 2020 SEO Guide

2020-02-28T02:45:57+11:00February 28th, 2020|Search Engine Journal|

Targeting featured snippets is not a new SEO strategy.For several years now, SEO professionals have shared common best practices used to earn these coveted paragraph, list, or table results.But Google has unveiled a handful of new updates to featured snippets in the past couple of years, which affect which content is selected and how the snippets appear in the search [...]

28 02, 2020

Is SEO dead in 2020?

2020-02-28T00:55:26+11:00February 28th, 2020|Search Engine Watch Blog|

The death of SEO is a topic that’s been batted around for years but is 2020 the year SEO, an industry with a history dating back more than 25 years, finally kicks the bucket? TikTok, digital PR, voice search – new terms have been coined and new social networks have popped up in the past few years. As industry experts [...]