Home » Archives: February 2020
29 02, 2020

Local SEO Basics: What Is Local SEO?

2020-02-29T22:00:00+11:00February 29th, 2020|SEMRush|

What is Local SEO? Local SEO is the practice of optimizing a business, product, or service for a search query that is location-specific. Google (and other search engines) uses a user’s location based on IP address (for desktop) and geolocation (for mobile) to determine what results to show the user. So when someone searches for Dentist, Car Wash, or Locksmith, the [...]

29 02, 2020

Google Appoints First-Ever ‘Creator Liaison’ for YouTube

2020-02-29T12:04:23+11:00February 29th, 2020|Search Engine Journal|

Google has created a new position within its company; a ‘creator liaison’ for communication between YouTube and its video publishers.A former YouTuber named Matt Koval has been appointed to the position, so you can now think of him as the Danny Sullivan (Google’s Search Liaison) of YouTube.Just as Sullivan acts as an advocate for SEOs and site owners, Koval will [...]

29 02, 2020

TikTok is Projected to Surpass 50 Million US Users by 2021

2020-02-29T08:10:27+11:00February 29th, 2020|Search Engine Journal|

A new report estimates that TikTok will exceed 50 million users in the United States by 2021.Data from eMarketer shows that TikTok’s US user base will grow 21.9% this year, reaching 45.4 million people by the end of 2020. This year, 21.6% of US social network users, or more than one in five, will use TikTok at least once a [...]

29 02, 2020

Optimization scores, recommendations and their impact on Google Partner agencies

2020-02-29T07:34:42+11:00February 29th, 2020|Search Engine Land|

Are agencies going to be expected to “manage to the recommendations”? That’s among the concerns I heard from many marketers after Google announced the performance portion of the Google Partner program requirements will be evaluated based on manager account optimization scores starting in June, with added focus on Google’s automated recommendations. This change, in particular — and reaction to it [...]

29 02, 2020

3 tips for optimizing paid social campaigns for seasonality

2020-02-29T07:06:35+11:00February 29th, 2020|Search Engine Land|

Planning your paid social campaigns well ahead of your peak periods — whether seasonal, holiday or promotional — help ensure you hit your goals. Michelle Stinson Ross, marketing operations director at Apogee Results, offered tips on how advertisers can get the most out of seasonal social ads at SMX West in San Jose last week. As part of a deep [...]

29 02, 2020

How to use machine learning (if you can’t code) to help your keyword research

2020-02-29T07:06:34+11:00February 29th, 2020|Search Engine Land|

I have previously written about why keyword research isn’t dead. A key theme I continually make is that keyword categorization is incredibly important in order to be useful so that you can optimize towards topics and clusters rather than individual keywords.  My keyword research documents often exceed 20k-50k keywords which are normally broken into two, three or sometimes more categories [...]

29 02, 2020

Orchestrate B2B business processes around buying groups to deliver more revenue

2020-02-29T07:00:00+11:00February 29th, 2020|Search Engine Land|

Everyone knows there’s more than one decision-maker in a complex B2B sale. But too often, companies don’t have insights into what the broader buying group is thinking and doing because they don’t have the right processes in place. As a result, revenue suffers. Join Forrester’s Kerry Cunningham and Openprise’s Allen Pogorzelski to hear how you can orchestrate your business processes [...]

29 02, 2020

How to identify and address the four biggest digital growth challenges Search Engine Watch

2020-02-29T02:02:30+11:00February 29th, 2020|Search Engine Watch|

SMBs working to accelerate digital growth encounter a variety of challenges across internal operations, marketing platforms, site properties, and competitors. Part of the path to growth is identifying and prioritizing those challenges, which can be tough without looking at the right reports and metrics. In this post, we’ll dig into four areas that often uncover growth blockers and explain how [...]

29 02, 2020

In feature battle with Google, Yelp improves restaurant waitlist functionality

2020-02-29T01:48:00+11:00February 29th, 2020|Search Engine Land|

Over time, Google Maps and Google My Business have increasingly encroached on Yelp’s core value proposition: local business search and reviews. And Yelp has tried to fight back with new features and capabilities to stay one step ahead of Google. Waitlist upgrades. This week is a case-in-point: the company added new capabilities to Yelp Waitlist, which allows diners to join [...]

29 02, 2020

6 SEO Content Writing Tips for Law Firms

2020-02-29T01:45:32+11:00February 29th, 2020|Search Engine Journal|

The SEO landscape for law firms is fiercely competitive.Not surprisingly, law firms were early adopters of SEO and remain some of the most aggressive spenders.However, not all law firms got it right, and many remained on the sidelines.Unlike some industry laggards, the legal profession as a whole appears to understand that digital marketing is a necessary piece of an effective [...]