Home » Archives: February 2020
23 02, 2020

The Top 15 Tools for Managing Social Media Accounts

2020-02-23T00:00:52+11:00February 23rd, 2020|Search Engine Journal|

Managing social media takes more than 15 minutes a day. This is true whether you work for an agency or brand, or you own your own business.The need to engage is at an all-time high. That’s because 73% of consumers are more likely to buy from brands that are responsive on social media.Even the most experienced social media managers who [...]

22 02, 2020

Snapchat’s New Ad Unit Prompts Users to Call or Text Businesses

2020-02-22T10:55:36+11:00February 22nd, 2020|Search Engine Journal|

Snapchat is launching a new ad unit that, rather than linking to a website, directs users toward calling or texting a business.The new Swipe Up to Call ads work exactly as their title suggests. An ad is displayed while viewing Snapchat stories which prompt the user to swipe up on their screen.Traditionally, these types of ‘swipe up’ ads pull up [...]

22 02, 2020

Twitter Makes it Easier to Append Tweets to Other Tweets

2020-02-22T07:49:52+11:00February 22nd, 2020|Search Engine Journal|

Twitter makes it easier to stitch tweet threads together by quickly adding a new tweet to an old tweet.Now, users can continue tweet threads right from the compose menu. Previously, adding to a tweet thread meant searching for an old tweet and composing a reply to it.Here’s how it works. First, hit the ‘new tweet’ button and compose a tweet.Next, [...]

22 02, 2020

New local SERP live in Europe

2020-02-22T06:01:25+11:00February 22nd, 2020|Search Engine Land|

In April 2019, Google was experimenting with a new local SERP that highlighted alternative directory sources for the same query. At the time, we saw an example in the wild for Germany. Now, an updated version of the SERP featuring branded directory buttons appears to be live in the UK, Belgium, Spain, Greece, and France – if not already throughout [...]

22 02, 2020

New Conversion Actions in Google Ads & This Week’s Digital Marketing News [PODCAST]

2020-02-22T04:00:55+11:00February 22nd, 2020|Search Engine Journal|

On the latest episode of Marketing O’Clock, Jess Budde, Greg Finn, and Christine “Shep” Zirnheld are talking presidential meme campaigns, Valentine’s Day faux pas, and the creepy ransom notes some publishers are receiving.And yes, we’re still upset about the new Google Partners requirements.New Conversion Actions in Google AdsThe more granular conversion actions allow advertisers to track “microconversions” for leads and [...]

22 02, 2020

How to tackle rising Facebook CPAs

2020-02-22T03:56:21+11:00February 22nd, 2020|Search Engine Land|

SAN JOSE – With more advertisers and bigger budgets crowding onto Facebook and Instagram, acquisition costs are climbing. Advertisers can make their social ad dollars go further by re-thinking campaign fundamentals. “You need to make sure you’re scaling your available inventory for click-through rates, mirroring your audience, and being dynamic,” 3Q Digital’s Senior Strategy Development manager Madeline Fitzgerald said in sharing [...]

22 02, 2020

VPN and SEO: Why professionals should care

2020-02-22T01:13:41+11:00February 22nd, 2020|Search Engine Watch|

Virtual private network (VPN) is a technology that stretches a private network across a public network. It helps you build a secure connection to another network over the World Wide Web. In other words, it shields your browsing activity from almost all kinds of investigation on a public network. VPN is prevalent nowadays, but not for the reasons it was [...]

22 02, 2020

Stop phrase and broad match modifier keywords from unnecessarily spending on close variants with this script

2020-02-22T00:00:00+11:00February 22nd, 2020|Search Engine Land|

Google’s done it again. Not content with making exact match keywords anything but exact, they’ve extended “same meaning” close variants to phrase and broad match modifier keywords. Not only are plurals, stemmings, misspellings and changes to word order all fair game for your keywords, now implied words and synonyms in search terms will also trigger phrase and BMM. For those [...]

21 02, 2020

How to Keep Your Business Going After a Loved One Kills Themselves

2020-02-21T23:45:00+11:00February 21st, 2020|Search Engine Journal|

I’ve lost two loved ones to suicide.For a solopreneur, keeping the business doors open after a loved one kills themselves is hard. And exhausting. But it’s possible.Here’s My Story…Over 20 years ago, Jill Whalen and I spoke at our first international event.We had just started RankWrite, our newsletter about SEO and writing, and getting this speaking gig was a big [...]

21 02, 2020

The Top 10 Popular Politicians on Social Media: A Study

2020-02-21T22:22:00+11:00February 21st, 2020|SEMRush|

There are many politicians across the world on social media. As with all social users, some are more active than others, some are just well-liked, and some have brilliant strategies in place to reach their audience.  In a recent study, SEMrush identified politicians with the largest amount of followers on Twitter, Facebook, Instagram, and YouTube. We put together a list of [...]