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31 03, 2020

Word form support for Dutch • Yoast

2020-03-31T18:22:17+11:00March 31st, 2020|YOAST SEO|

Edwin Toonen Edwin is a strategic content specialist. Before joining Yoast, he spent years honing his skill at The Netherlands’ leading web design magazine. In Yoast SEO 9.0, we launched an innovative new way to analyze your English language text using word forms. In Yoast SEO 10.1, we added word form support for the German language. Today, we’re glad to [...]

31 03, 2020

Google: Marking a Business ‘Temporarily Closed’ Doesn’t Impact Rankings

2020-03-31T14:24:44+11:00March 31st, 2020|Search Engine Journal|

Google’s Danny Sullivan confirms that marking a Google My Business listing as temporarily closed will not harm rankings or visibility.As businesses shut their doors to mitigate the spread of coronavirus, Google introduced a “temporarily closed” indicator in Google My Business.Initially there was concern about this indicator negatively impacting search rankings.A concerned business owner reached out to Sullivan suggesting Google should [...]

31 03, 2020

What Readers Want During COVID-19: Content Ideas for Every Niche

2020-03-31T11:00:00+11:00March 31st, 2020|Moz Blog|

This is a stressful time to say the least. Everything is impacted by COVID-19 in some way, including our work. Once we’ve taken time to acknowledge how lucky we are to work in digital, it’s time to assess if our current content strategy needs any adjusting based on current events. Many marketers are finding themselves: Wanting to write about something [...]

31 03, 2020

Google Cancels April Fools’ Day Plans This Year Due to Coronavirus

2020-03-31T10:09:41+11:00March 31st, 2020|Search Engine Journal|

Google has decided to suspend April Fools’ Day plans this year, according to a leaked internal email.Historically, Google used to mark the occasion with elaborate pranks and Easter eggs.Now, with people relying on Google for information about the coronavirus pandemic, this is not not the time for jokes.Lorraine Twohill, Google’s head of marketing, states in a memo obtained by Business [...]

31 03, 2020

Google Search Console Updates: More Control Over Data & Email Notifications

2020-03-31T06:04:20+11:00March 31st, 2020|Search Engine Journal|

Google has updated Search Console with features that give site owners more control over their account preferences.Site owners now have the option to chose whether performance data for their Search Console property appears in search results.Also, Google has expanded Search Console’s email preferences with more choice over which types of emails to receive.Here’s more about each of these updates.Search Console [...]

31 03, 2020

Nine tactics to improve your PPC campaign performance in 2020

2020-03-31T01:12:26+11:00March 31st, 2020|Search Engine Watch Blog|

Over the past few years, PPC or Pay-per-click advertising has turned out to be a promising online advertising solution for businesses of all types.  In the digital era, this type of advertising has a significant impact on the success of an online business. Not only PPC ads improve your brand awareness, but they also boost sales. Even Google confirms that [...]

30 03, 2020

Building a brand for your business • Yoast

2020-03-30T23:51:34+11:00March 30th, 2020|YOAST SEO|

Joost de Valk Joost de Valk is the founder and Chief Product Officer of Yoast. He's a digital marketer, developer and an Open Source fanatic. At Yoast, we pride ourselves on our branding. I would go as far as saying that it has attributed a lot to our success. I also think that good and consistent branding needs to be [...]

30 03, 2020

5 Search Marketing Skills That May Save Your Life

2020-03-30T22:45:38+11:00March 30th, 2020|Search Engine Journal|

Author’s note: We live in a time of clickbait and sensationalism, so I want to assure you the intent of this article is to help you handle real-life challenges. I’ve been teaching self-reliance and preparedness principles for 20+ years, since before Google Ads or Analytics even existed. Search engines have dramatically improved our ability to prepare for crises, and I [...]

30 03, 2020

A PageSpeed Insights Guide to Improve Website Loading Speed

2020-03-30T18:00:00+11:00March 30th, 2020|SEMrush Blog|

If your site is slow, you are losing business. It is as simple as that. In Google’s own words, “speed equals revenue.”  The speed of your website has a direct impact on SEO and conversion rates. Not taking the time to make improvements can be a costly mistake.  Why? Users are far more likely to bounce from a slow website, [...]

30 03, 2020

Operating During COVID-19: Helpful Tips for Local Businesses

2020-03-30T11:00:00+11:00March 30th, 2020|Moz Blog|

Local businesses know better than any other model what it means to fully participate in community life. You are the good neighbors who are there to serve, inspire, and sustain the people and traditions that make your town a unique and enjoyable place to call home. As we explore this topic of what local businesses can do during the COVID-19 [...]