31 05, 2020

What Is Evergreen Content & Why Should You Care?

2020-05-31T22:00:16+10:00May 31st, 2020|Search Engine Journal|

Want to learn how to write content that brings you consistent organic traffic for months, years, or even a decade?The secret is, it’s not about being trendy.It’s not about volatile topics and click baits.It’s not even about packing in 10 or 20 more hours a week to create a higher volume of content.The real magic boils down to two words: [...]

31 05, 2020

Google Adds An Anxiety Disorder Self-Assessment to Search Results

2020-05-31T01:48:48+10:00May 31st, 2020|Search Engine Journal|

When people use Google Search to look for information about anxiety, they will now see a clinically-validated questionnaire for self-assessment.According to new data released last week from the Census Bureau, a third of Americans are now showing signs of clinical anxiety or depression.“Anxiety disorders affect 48 million adults in the U.S. Anxiety presents itself as a wide range of symptoms, [...]

30 05, 2020

Twitter Begins Letting Users Schedule Tweets in Advance

2020-05-30T06:02:09+10:00May 30th, 2020|Search Engine Journal|

Twitter now offers its own method of scheduling tweets in advance, a feature that was once only available with third-party tools.When using Twitter in a web browser, users will now see an option to schedule a tweet from the composer screen.Not quite ready to send that Tweet? Now on https://t.co/fuPJa36kt0 you can save it as a draft or schedule it [...]

30 05, 2020

How marketers can adjust strategies

2020-05-30T03:28:34+10:00May 30th, 2020|Search Engine Watch Blog|

30-second summary: Since shelter-in-place rules were enacted, the way people use the internet has changed. They’re consuming more media and increasing web research and browsing.  Paid search strategy is not one-size-fits-all. Each vertical must be treated differently, as some industries like ecommerce have seen improved performance while others have seen a declined performance.  A pandemic is not the time to cut ad budget. Instead, [...]

30 05, 2020

Google to Use Page Experience as a Ranking Factor & This Week’s Digital Marketing News [PODCAST]

2020-05-30T02:00:42+10:00May 30th, 2020|Search Engine Journal|

The Marketing O'Clock team discusses Google's announcement that user experience will be a ranking factor, the launch of Google Discovery ads, and moreJess Budde, Greg Finn, and Christine “Shep” Zirnheld talk about the digital marketing news of the week, plus, deadbeat bird dads, dangerous methods for opening beer bottles, and complimentary shortbread cookies.Here are this week’s top stories:Google Page Experience [...]

30 05, 2020

Trump Executive Order May Target Blogs, Recipe Sites & Forums

2020-05-30T00:50:30+10:00May 30th, 2020|Search Engine Journal|

A new executive order from President Trump may affect every blog, recipe site, review site, ecommerce site, and online forum that publishes user-generated content.The executive order specifically mentions Facebook and Twitter.But the scope of the order includes all websites that publish user-generated content that is moderated.According to the text published by the White House:“Sec. 7. Definition. For purposes of this [...]

30 05, 2020

6 Reasons to Keep Creating Content During COVID-19

2020-05-30T00:00:52+10:00May 30th, 2020|Search Engine Journal|

The COVID-19 pandemic has put much of the world on pause.However, as a brand, the COVID-19 pandemic shouldn’t bring every marketing effort in your company to a halt.Staying totally silent with content creation is the wrong choice.Here are seven crucial reasons to keep creating content during this pandemic and beyond, no matter what the virus and economy throw at us.1. [...]

29 05, 2020

7 Basic Questions You Always Wanted to Ask

2020-05-29T23:00:16+10:00May 29th, 2020|Search Engine Journal|

After listening to The Search Engine Journal Show podcast between Brent Csutoras and Bill Hunt where they talked about a number of challenges with hreflang implementation, I thought it might be time to explain how to minimize some of the key challenges and debunk some others.Hreflang is actually a fairly straightforward concept that enables you to take the ambiguity out [...]

29 05, 2020

Google Now Has 6 Ways to Measure Core Web Vitals

2020-05-29T22:30:45+10:00May 29th, 2020|Search Engine Journal|

Google is quickly expanding the number of ways site owners can measure Core Web Vitals, now offering 6 ways in total.Core Web Vitals were introduced just weeks ago, and at the time they could only be measured using the Chrome UX report.With the announcement that Core Web Vitals will be incorporated into Google’s ranking algorithm, the company is adding measurement [...]

29 05, 2020

Crisis Adaptation – Whiteboard Friday

2020-05-29T10:08:00+10:00May 29th, 2020|Moz Blog|

Businesses all over the globe are struggling with new challenges as a direct result of the COVID-19 pandemic. With consumers turning to the internet for the majority of their needs, it's never been more vital to ensure your online presence is easily found and your business updates clearly communicated. In this special edition of Whiteboard Friday, Britney Muller outlines a [...]

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