30 06, 2020

how to optimize for search engines • Yoast

2020-06-30T21:30:52+10:00June 30th, 2020|YOAST SEO|

Marieke van de Rakt Marieke van de Rakt is the founder of Yoast SEO Academy and CEO of Yoast. Her favorite SEO topics are SEO copywriting and site structure. So you’ve decided to write a blog post. That’s great! Now let’s make sure your efforts pay off and it turns into an awesome post that also ranks. What do you [...]

30 06, 2020

Four strategies to maintain your social media activity during a crisis

2020-06-30T20:51:13+10:00June 30th, 2020|Search Engine Watch Blog|

30-second summary: It’s important to stay engaged with our audience during the crisis, and there’s a lot we can do to accomplish that.   Low budgets, limited workforce, and lesser bandwidth for content production are some challenges businesses are seeing on the forefront. Roman Daneghyan shares four strategies to maintain your social media activity during a crisis. Social media is [...]

30 06, 2020

Adapting Campaigns for the New Normal

2020-06-30T15:00:20+10:00June 30th, 2020|Search Engine Journal|

Much of the world is out of lockdown, a new normal is negotiated, but there are many moving parts left to be tackled.Of different sizes and shapes, these parts continue to reshuffle as demand keeps on evolving in new ways:Online behaviors change.Industry landscapes rearrange.The agency-client relationships transform.SEO campaigns have new challenges to consider.If, at the start of the pandemic, agency [...]

30 06, 2020

Thinking Beyond the Link Building “Campaign” [Case Study]

2020-06-30T10:00:00+10:00June 30th, 2020|Moz Blog|

Over the years, I’ve often referred to our link building work as “campaigns”, which isn't wrong, but isn’t completely right, either. I think that as an industry we need to alter our mindset to focus on what link building should be: an ongoing, integrated, business-as-usual activity. Link building processes that work for brands now and that will continue to work [...]

30 06, 2020

Google Shopping Ads Are Free to Display in Main Search Results

2020-06-30T05:50:17+10:00June 30th, 2020|Search Engine Journal|

Google is letting retailers run free shopping ads in US search results, which will be displayed in knowledge panels starting this summer.This move comes only two months after Google made shopping ads free in the ‘Shopping’ tab. All together that’s a lot of free promotion available to retailers.Following a dramatic increase in online shopping, Google says it has become “crucial” [...]

30 06, 2020

Apple Safari Will Not Block Google Analytics Tracking

2020-06-30T00:43:21+10:00June 30th, 2020|Search Engine Journal|

Apple’s next version of the Safari web browser, available in macOS Big Sur, will reportedly not block Google Analytics as was previously thought.Reports from several reputable developers indicate that Google Analytics will load and run on Safari 14 the same way it does on current versions of the browser.That means marketers will not be losing a whole segment of Google [...]

29 06, 2020

Which pages to noindex or nofollow on your site? • Yoast

2020-06-29T22:25:00+10:00June 29th, 2020|YOAST SEO|

Michiel Heijmans Michiel is a partner at Yoast and our COO. Internet veteran. His main goal with most of his articles is to kick-start your site optimization. So much to do! Some of the pages of your site serve a purpose, but that purpose isn’t ranking in search engines or even getting traffic to your site. These pages need to be [...]

29 06, 2020

How to Choose the Most Link-Worthy Data Source for Your Content

2020-06-29T10:00:00+10:00June 29th, 2020|Moz Blog|

Fractl has produced thousands of content marketing campaigns across every topic, and for the past seven years, we’ve been keeping track of each and every campaign in order to refine and improve the content we produce on behalf of our clients. In my last post for Moz, I explained how to set realistic digital PR expectations for your content based [...]

29 06, 2020

Google Explains How YouTube Search Works

2020-06-29T05:28:03+10:00June 29th, 2020|Search Engine Journal|

As part of a larger effort to explain how YouTube works, Google published a new resource to answer commonly asked questions about YouTube search results.Google created a whole new website, called How YouTube Works, which offers an in-depth look at all components of the YouTube platform.Here are some highlights from different sections related to search and discovery.YouTube SearchYouTube’s search ranking [...]

29 06, 2020

LinkedIn Content Creation is Up 60% Compared to Last Year

2020-06-29T02:35:13+10:00June 29th, 2020|Search Engine Journal|

LinkedIn is seeing a surge in content creation and consumption, and engagement between users is up as well.Srividya Gopani, Director of Brand and Consumer Marketing at LinkedIn, tells Social Samosa that members have been using their time during lockdown to push their professional lives forward.“We are seeing a 55% year-over-year increase in conversations among connections globally, since March 2019. Members [...]

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