3 07, 2020

SEO, Search Marketing & Heavy Metal Music [PODCAST]

2020-07-03T22:00:00+10:00July 3rd, 2020|Search Engine Journal|

Podcast: DownloadSubscribe: Apple Podcasts | Android | For episode 201 of The Search Engine Journal Show, we have a special panel composed of fellow metalheads in the search industry:In today’s podcast, we decided to have a little fun. We love metal and we also love all things search, so we figured why not put the two together?It turns out there’s [...]

3 07, 2020

Page Speed Optimization: Metrics, Tools, and How to Improve — Best of Whiteboard Friday

2020-07-03T10:00:00+10:00July 3rd, 2020|Moz Blog|

Page speed has always been a crucial part of SEO work, and as more companies make the shift to online operations, optimization becomes more important than ever. However, it's a complex subject that tends to be very technical. What are the most crucial things to understand about your site's page speed, and how can you begin to improve? To help [...]

3 07, 2020

The three most critical marketing metrics to measure right now

2020-07-03T02:17:10+10:00July 3rd, 2020|Search Engine Watch Blog|

30-second summary: Regardless of your industry, the marketing strategy you are currently executing is completely different from the marketing strategy you had in place just six months ago.   The situation that has unfolded over the last few months has thrown “business as usual” out of the window. Budgets are tight, events are canceled, and your buyers’ needs have dramatically [...]

3 07, 2020

A Guide to Evaluating Prospects

2020-07-03T00:00:06+10:00July 3rd, 2020|Search Engine Journal|

E-A-T has been a hot topic when it comes to on-site content.But why, how, and when should you consider concepts in E-A-T with link building efforts?Your site cannot have E-A-T without a link and brand mention profile.In the Search Quality Rater Guidelines, Google states that “sources of reputation” are “news articles, Wikipedia, articles, blog posts, magazine articles, forum discussions, and [...]

2 07, 2020

In a Year of Worsts, SEO Just Became the Best

2020-07-02T23:00:09+10:00July 2nd, 2020|Search Engine Journal|

It’s safe to say 2020 has been – how do I put this eloquently – sucky.I wouldn’t be surprised if that’s how future historians will refer to it.However, amidst all the chaos in the world, something strange happened,Something I don’t think anyone could have predicted.SEO became the top priority marketing channel.I can’t tell you how many CMOs and senior marketers [...]

2 07, 2020

A linguistic approach to creating content that ranks • Yoast

2020-07-02T22:03:16+10:00July 2nd, 2020|YOAST SEO|

Fleur Heesen Fleur is team lead of Yoast SEO academy. She creates online training courses and wants to make the company's knowledge available for everyone. Search engines are trying to understand language: they want to understand what users are searching for, and they want to be able to provide them with the best results. Before I started working at Yoast, [...]

2 07, 2020

5 Practical Tips to Step Up Your Audience Targeting Game

2020-07-02T22:00:41+10:00July 2nd, 2020|Search Engine Journal|

Whether you are managing search, social, display, or native ad campaigns, there is one thing you cannot escape: audience targeting.For good reason, too.Audience targeting has transformed how we serve ads and how we write ads.Audience targeting took us from a relative guessing game in creating campaigns to something that resembles a sophisticated science.With the broad use of audience targeting across [...]

2 07, 2020

Behind the Scenes at MozCon Virtual

2020-07-02T10:00:00+10:00July 2nd, 2020|Moz Blog|

Re-imagining MozCon hasn't been easy. I won't lie — I'll miss seeing so many of you in person, and, yes, I'll miss the magic of the big stage. We're working hard to make this year special, including leveling up our speakers for their remote sessions. I recently shared my own set-up on Twitter: This stirred up quite a bit of interest [...]

2 07, 2020

How to build your brand authority through content marketing

2020-07-02T00:45:18+10:00July 2nd, 2020|Search Engine Watch Blog|

30-second summary: Brand authority can make a huge difference in whether someone decides to buy from you or not. First you have to examine what your current brand recognition is like by seeing how you’re talked about online. This can help you identify opportunity areas. Then you can dive in deeper and start researching typical questions your target audience has. [...]

2 07, 2020

Should I Bid on Branded Terms in SEM?

2020-07-02T00:00:00+10:00July 2nd, 2020|Search Engine Journal|

Ah, the age-old debate.Should I bid on my brand terms or not?Why do I have to pay to get the traffic I earned?!?!Why are Google and Bing holding my brand hostage?These, along with a myriad of other questions around brand bidding, seem to pop up every few years.Rising CPCs, an evolving SERP, and a few lawsuits have led us to [...]