31 07, 2020

3 Tips for Keyword Research & Content Localization Success

2020-07-31T23:00:44+10:00July 31st, 2020|Search Engine Journal|

Throughout my career as a search marketing consultant, I have been a strong advocate for:Conducting keyword research for each target market.Expertly localizing content.Yet, I still feel the need to talk about the topic and remind business owners of its importance.It may be that it is something that many of us “know,” but are still having a hard time getting control [...]

31 07, 2020

The Definitive Guide to How HTTPS Works

2020-07-31T23:00:00+10:00July 31st, 2020|SEMrush Blog|

A quick definition: HTTPS stands for hypertext transfer protocol secure and is the encrypted version of HTTP. It is used for secure communication across the internet or a network. The communication protocol is encrypted using Transport Layer Security (TLS) or, formerly, Secure Sockets Layer (SSL).  Our journey in this article will be a deep dive into the world of HTTP vs. HTTPs, and how they work, and I will show [...]

31 07, 2020

Google Says Don’t Focus on “Link Juice” Focus on this Instead

2020-07-31T22:52:18+10:00July 31st, 2020|Search Engine Journal|

Someone on Twitter asked Google’s John Mueller about how to direct “link juice” in their site. Mueller advised them to set those considerations aside and advised them on a better focus.On the surface, the question is about how to organize links from the home page to the category pages for top rankings.The underlying question, in my opinion, is about PageRank [...]

31 07, 2020

What is Content Marketing?

2020-07-31T20:19:00+10:00July 31st, 2020|SEMrush Blog|

You cannot talk about digital advertising in this day and age without content marketing coming up early and often in the conversation. It is clear by how much the subject hangs in the ether that it is a vital piece of the marketing puzzle, but it is not always apparent just what content marketing means. What is Content? To understand content marketing, [...]

31 07, 2020

What Do Dolphins Eat? Lessons from How Kids Search — Best of Whiteboard Friday

2020-07-31T10:00:00+10:00July 31st, 2020|Moz Blog|

We're bringing back this slightly different-from-the-norm Whiteboard Friday, in which the fantastic Will Critchlow shares lessons from how kids search. Kids may search differently than adults, but there are some interesting insights from how they use Google that can help deepen our understanding of searchers in general. Comfort levels with particular search strategies, reading only the bold words, taking search suggestions and [...]

31 07, 2020

Google Maps Goes Social Giving Each User Their Own Profile

2020-07-31T06:53:37+10:00July 31st, 2020|Search Engine Journal|

Google Maps is giving users their own profiles that other users can follow which compiles all their submitted photos, videos, and reviews. Google is turning Maps into a social network of sorts by giving each user their own profile filled with photos and reviews they’ve submitted.This is an extension of a pilot feature rolled out last year that allowed users [...]

31 07, 2020

LinkedIn’s Sharing API is Broken, Not Fetching Images

2020-07-31T05:40:29+10:00July 31st, 2020|Search Engine Journal|

There are currently issues with sharing links on LinkedIn, as its sharing API is not fetching display images.The issue was discovered just today by Search Engine Journal’s lead developer Vahan Petrosyan.This issue appears to be affecting recently published content only. The issue does not occur when older content is shared.Here’s an example of the error in action where you can [...]

31 07, 2020

Podcasts and internet marketing: Are you missing the boat?

2020-07-31T03:03:15+10:00July 31st, 2020|Search Engine Watch Blog|

30-second summary: The drive to be more productive, the thirst to learn something new – these are the primary reasons behind the rising popularity of podcasts. One in every four Americans over the age of 12 listens to podcasts religiously.  Podcasts’ share of the ear is projected to increase by 120% in the next few years, with the total number of [...]

31 07, 2020

Google Chrome 85 Includes Tagged PDF Accessibility Upgrade

2020-07-31T02:07:47+10:00July 31st, 2020|Search Engine Journal|

Chrome 85, scheduled for August 2020, will be able to save web pages as tagged PDFs for improved accessibility.Google announced that Chrome 85 will automatically generate accessible PDFs from saved web pages. This will create PDFs that are accessible to blind users.Chrome 85 Accessibility ImprovementThe improvement to Chrome accessibility impacts how PDF files are generated when saving a web page. [...]

31 07, 2020

Google Highlights Black-Owned Businesses in Search Results

2020-07-31T01:20:50+10:00July 31st, 2020|Search Engine Journal|

Google is extending its support for Black-owned businesses an update to Google My Business and an announcement of two new initiatives.Businesses in the US with a verified Google My Business profile will be able to add a “Black-owned” attribute for everyone to see.In addition, as part of a $300 million commitment to support underrepresented entrepreneurs, the attribute will be added [...]

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