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4 08, 2020

Top 8 Essential Website Optimization Strategies

2020-08-04T00:02:48+10:00August 4th, 2020|Search Engine Journal|

Want to rank well in search results today?Then you need to optimize your website.But what really matters today?In the good old days (circa 2009), Google reportedly used about 200 ranking factors to determine the SERPs.A lot has changed in the past 10+ years.But one thing that hasn’t?You don’t need to sweat every ranking factor.Some variables carry much more weight than others.If [...]

3 08, 2020

How to Never Miss Your MQL Goal Again [Webinar]

2020-08-03T22:00:01+10:00August 3rd, 2020|Search Engine Journal|

Join this webinar and learn three tactics that can help your SaaS brand become more discoverable and exponentially grow qualified lead volume.Many marketers are struggling to find success during COVID-19.It’s no different in the SaaS industry.Digital marketers are working diligently but they are not seeing the marketing qualified lead (MQL) growth they’re striving for.Join our next Search Engine Journal webinar [...]

3 08, 2020

What Is Off-Page SEO? A Comprehensive Guide

2020-08-03T21:00:00+10:00August 3rd, 2020|SEMrush Blog|

Off-page SEO is one of the most important parts of a successful strategy. If you want to rank your site on Google and increase your brand's visibility and organic search traffic in 2020, you need to be looking beyond your own site. In this guide, we are going to dive deep into off-page SEO and help you to understand what [...]

3 08, 2020

Five quick and easy ways to make surveys more effective for content marketing

2020-08-03T20:30:44+10:00August 3rd, 2020|Search Engine Watch Blog|

30-second summary: When writing a survey, clarify your objectives before you start writing questions—time spent writing a strategy is well worth it if it means you didn’t forget a vital question (or include an irrelevant one). Don’t get stuck in your old habits when writing surveys—keep trying new things. Phrase questions in a way to get the most specific and [...]

3 08, 2020

Foolproof guide to optimizing Shopify for SEO

2020-08-03T20:15:26+10:00August 3rd, 2020|Search Engine Watch Blog|

30-second summary: Search engine rankings play a huge role in making your online store more visible to shoppers. If you rank higher on the SERPs, there’s a higher chance that you’ll rake in more sales.  Shopify is one of the most recommended ecommerce platforms. Data from BuiltWith shows that usage of the CMS platform has doubled since 2017, and it currently has [...]

3 08, 2020

Doing More with Less: Automated, High-Quality Content Generation

2020-08-03T02:00:05+10:00August 3rd, 2020|Search Engine Journal|

How do you continue to deliver amazing results with limited time and resources?Writing quality content that educates and persuades is still a surefire way to achieve your traffic and conversion goals.But the process is an arduous, manual job that doesn’t scale.Fortunately, the latest advances in Natural Language Understanding and Generation offer some promising and exciting results.For his SEJ eSummit session, [...]

3 08, 2020

The Definitive Guide for Marketers

2020-08-03T00:00:47+10:00August 3rd, 2020|Search Engine Journal|

Content is power.It comes in countless forms, and each of those forms can be pivoted into countless permutations.Think your about page has to be text?Think again.The world of media is at your fingertips: video, images, audio, and even GIFs.They’re each engaging on their own, but, use them in combination and you’ll be making powerhouse content.You can also get a ton [...]

2 08, 2020

How Content Marketing Has Evolved

2020-08-02T22:00:46+10:00August 2nd, 2020|Search Engine Journal|

Newer is better.Right?It takes just one look at the Apple product lineup to confirm that companies are constantly trying to out-innovate each other.It’s only a matter of time until you’re using the iPhone 32 for teleportation.But there’s something to be said for the tried-and-true.If it ain’t broke, don’t fix it, they say.No need to reinvent the wheel, they say.The solution [...]

1 08, 2020

Why Your Brand Needs a Style Guide

2020-08-01T23:00:23+10:00August 1st, 2020|Search Engine Journal|

You’re ready to publish a white paper, but a debate about how to cite your sources has brought the approval process to a halt.You spend an absurd amount of time adding Oxford commas to the drafts you get from your freelancers.An internal subject matter expert submits a blog that’s uptight and hard to follow, nothing like the blogs that come [...]

1 08, 2020

41% of Google’s First Page Contains Links to Google Products

2020-08-01T12:03:38+10:00August 1st, 2020|Search Engine Journal|

Results of a recent study show nearly half of listings on the first page of search results are made up of links to Google products.Those numbers create some concern that Google is favoring its own services, and ranking them ahead of competitors in many cases.When looking at just the top 15% of a search results page, Google products were found [...]

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