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30 09, 2020

How to Use Competitor Insights to Get Ahead in PPC

2020-09-30T22:45:42+10:00September 30th, 2020|Search Engine Journal|

Why would a company want to conduct competitor research?There are many different reasons.But a place where it can save immediate dollars or yield short term revenue rewards is online advertising.We’re all using the search engines and social platforms to compete for position and gain the attention of our target audience.But each platform brings its own challenges and sets of competitors.By [...]

30 09, 2020

What Is Personalized Content? 5 Types You Can Use Today

2020-09-30T21:00:00+10:00September 30th, 2020|SEMrush Blog|

In the crowded waters of content marketing, it is getting harder than ever to grab your audience's attention utilizing generic material. By personalizing your content, you are more likely to engage your targeted customers.  What Is Personalized Content? Personalized content utilizes specific information about consumers to create a distinct, unique experience between an individual and your brand. This data allows your [...]

30 09, 2020

Uncover Market Trends to Build a Sustainable Business Strategy

2020-09-30T19:00:00+10:00September 30th, 2020|SEMrush Blog|

The only constant today’s businesses can rely on is change. Changes are happening more quickly, and it is becoming more challenging to identify market trends that impact your particular business.  Today’s most successful brands are only successful because they manage to embrace market trends and, thus, shape the future instead of allowing the future to do the shaping. Yet this [...]

30 09, 2020

Why dark mode web designs are gaining popularity

2020-09-30T18:57:49+10:00September 30th, 2020|Search Engine Watch Blog|

30-second summary: The popularity of dark mode web design and its adoption by leading tech giants. How coders and web developers became influencers for this change. The impact of dark mode web design on users and their eyes. How dark mode web design leads to less battery consumption. Various guidelines available online to adopt this new theme. Search engines do [...]

30 09, 2020

Post-COVID-19 strategy to restore your social media reputation

2020-09-30T17:54:09+10:00September 30th, 2020|Search Engine Watch Blog|

30-second summary: Trends suggest that about 25% of businesses paused their marketing and advertising on social media during the first six months of 2020. Facebook reports that 89% of advertisers reconsidered their budget in response to the coronavirus outbreak. This post attempts to underline some of the strategies you can consider practicing to restore your reputation and recognition on social [...]

30 09, 2020

Google Launches Mini-Site of Holiday Marketing Resources

2020-09-30T05:18:45+10:00September 30th, 2020|Search Engine Journal|

Google’s new small business holiday hub is full of resources marketers can use to prepare for the busiest shopping season of the year.The mini-site contains personalized recommendations to assist businesses with reaching shoppers across Google Search, Google Shopping, and Google Maps.Reaching customers online is especially crucial this year, as Google points to a study showing 71% of US adults plan [...]

30 09, 2020

Page Authority 2.0: An Update on Testing and Timing

2020-09-30T04:00:00+10:00September 30th, 2020|Moz Blog|

One of the most difficult decisions to make in any field is to consciously choose to miss a deadline. Over the last several months, a team of some of the brightest engineers, data scientists, project managers, editors, and marketers have worked towards a release date of the new Page Authority (PA) on September 30, 2020. The new model is exceptional [...]

30 09, 2020

How to Efficiently Write the Perfect Meta Description

2020-09-30T03:52:38+10:00September 30th, 2020|Ahrefs Blog|

The meta description is an HTML attribute used to describe what a page is about. It can appear in search results as a snippet under the title tag to provide more context.Here’s how the code snippet looks:<meta name= "description" content= "Site Explorer runs on a huge database of 12 trillion links and 402 million tracked keywords to give you the most [...]

30 09, 2020

20 Content Promotion Strategies to Make Your Content More Visible

2020-09-30T00:00:00+10:00September 30th, 2020|SEMrush Blog|

You have written a compelling blog post. It conveys your organization’s key messages, speaks eloquently to your target audience, and is backed by current facts and figures. Here is the thing, unless you can get the right eyes on that blog, it is useless — and all your hard work was for nothing. Compelling content is a cornerstone of any [...]

29 09, 2020

eCommerce Must-Haves for Improving Sales

2020-09-29T23:59:56+10:00September 29th, 2020|Search Engine Journal|

Successful eCommerce outcomes are shaped by understanding what consumers want and how they want it. The essence of a frictionless shopping experience is making it easy for consumers to make a decision and check out. This is how to do it.Frictionless ShoppingThe concept of frictionless shopping is about making something easy to do. Frictionless online experiences apply to all websites [...]

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