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Search Engine Marketing: A Recipe for Success in Digital Marketing is an invaluable resource for social media analytics researchers & digital marketing students, analyzing the web traffic involving search engine marketing. After careful analysis of the practicality & understanding of the nuances of the semantic web, search engine optimization & its practical set up, readers can give their best foot forward for SEO set up, link building for SERP establishment & inference process by various algorithms & programming codes.

The book offers comprehensive coverage of essential topics, including:

1. Introdution
2. Search Engines and Marketing
3. Google Adwords
4. Google Adwords Account
5. Google Adwords Account Structure
6. Keywords
7. Bidding and Budget
8. Quality Score
9. Creating Campeigns and Ads
10. Optimization of Campaign
11. Campaign tracking
12. Advertising with Bing / Yahoo Network
13. SEO
14. SEM and Other types of Marketing
15. Setting up SEM Strategy
16. Analyzing the Efficiency of the SEM Strategy
17. Search Engine Markting Glossary
18. Sample Questions
19. Conclusion