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(as of Apr 12,2021 11:42:30 UTC – Details)


Written by experienced SEO practitionersAfter 10 years of doing SEO for clients, Ryan Stewart’s agency (WEBRIS) was acquired. The agency was an attractive asset because of their ability to deliver the highest quality SEO services across hundreds of websites and getting results every time. The key to maintaining quality while operating at scale is systems and processes.This book details the exact systems, tactics and templates used by Ryan’s agency.The book is built on the “5 Phases” approach to SEO:Learning – analyzing the right data to formulate a concrete SEO strategy.Improving – focusing on “low hanging fruit” assets where we can turn around traffic quickly. Building – creating new content for a website to rank for new keywords.Promoting – building popularity to a website with links, shares and engagement.Evaluating – understanding progress and analyzing data to make improvements.Each chapter breaks down the exact tactics to apply during each phase. Every aspect of SEO is covered, from project management to technical audits.Goodie bags included in every bookRyan’s co author, David Krevitt, is a marketing automation expert who builds custom tools in the Google Suite. David expands on Ryan’s strategies by introducing custom tools he built to automate the processes laid.Most notably, The Website Quality Audit. An audit developed by Ryan to help clean up low quality pages on a website. David automates the data pulling and analysis through some fancy coding in Google Sheets. Their template is available as a free download as a part of the “goody bag” once inside the book