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Google is pushing back the launch of its Page Experience algorithm update, which will see the Core Web Vitals become ranking signals, to mid-June.

Originally scheduled to launch in May, Google’s updated timeframe for the Page Experience update gives site owners at least another month to prepare.

Google says in a blog post that the Page Experience update will start rolling out in mid-June, but will not play its full role in search rankings until the end of August.

“We’ll begin using page experience as part of our ranking systems beginning in mid-June 2021. However, page experience won’t play its full role as part of those systems until the end of August. You can think of it as if you’re adding a flavoring to a food you’re preparing. Rather than add the flavor all at once into the mix, we’ll be slowly adding it all over this time period.”

One of the reasons for the gradual rollout is to monitor the the impact the update for any unexpected or unintended issues.

Sites should not expect drastic changes when this update rolls out, Google says, as page experience will be one of many factors taken into consideration when ranking webpages.


Source: Google Search Central Blog

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