While metrics like share of voice and SERP rankings provide some valuable insights, the primary goal of SEO should be to grow traffic that converts.

If you aren’t doing that, then other SEO metrics simply don’t matter.

Join our next Search Engine Journal webinar on Wednesday, July 14 at 2 p.m. ET.

Tanya Nam, Solutions Consultant at Botify, will discuss how first-party data can unleash the hidden potential of your digital presence to drive more profitable and sustainable revenue.

In this presentation, you’ll learn:

  • How unifying the most critical datasets – from technical SEO metrics to website analytics – uncovers growth opportunities.
  • Why the biggest blocker between you and better search performance probably isn’t a competitor – but your own website’s discoverability.
  • Why maximizing the impact of organic search is the best way to prove the ROI of your website.
  • Why putting technical SEO as the foundation of your strategy helps to future-proof it and set you up for long-term success.

You’ll have the opportunity to ask about your unique situation, too, in a live Q&A session.

Can’t make the webinar live? Register now and we’ll send you the on-demand version after the event.

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