Written by Rebecca Liew
I have serious commitment issues when it comes to podcasts (and books and TV series, for that matter).
That’s because I’m a firm believer in being fussy about what I give my time to. And having tuned in to various SEO podcasts in the past month, I must say 15 of them won my fancy.
From broader discussions on SEO to more technical deep-dives, there’s something for every kind of marketer. So listen closely, and don’t forget to vote for your favorite.
1. The Authority Hacker Podcast
This well-loved podcast is equal parts casual and informative. Gael Breton and Mark Webster make a convivial pair, and it’s easy to keep listening as the hosts discuss all things SEO in between witty banter.
Having produced over 250 episodes now, their ability to keep the content fresh impresses us. Apart from covering Google updates, Gael and Mark tackle SEO questions and share their experiences running authority websites and blogs—including how they built and sold one of their websites for a six-figure sum.
Here’s another episode we found interesting, featuring SEO and content marketing consultant Stacey MacNaught.
2. Search Off the Record
Curious about the inner workings of Google Search? Search Off the Record takes you behind the scenes, with episodes centering on launches, Google Search Console feature prioritizations, and projects that Google Search teams are working on.
The show’s ideal for anyone who’s curious about life as a Googler too: The hosts occasionally share what it’s like working for the tech major.
3. Experts On The Wire
Dan Shure knows how to make a good show. Before founding boutique agency Evolving SEO in 2010, he produced TV shows and was a performing musician.
Naturally, he doesn’t disappoint as the host of Experts On The Wire. The monthly podcast features industry practitioners who discuss the tools, tactics, and people shaping the world of search marketing—from Backlinko founder Brian Dean to entrepreneur Everette Taylor.
Don’t expect regular episodes, though. Dan published just four episodes in 2021 and seven episodes in 2020. Still, the podcast makes for enjoyable listening and is ideal for SEOs of all experience levels.
4. The Recipe for SEO Success
Here’s an SEO podcast with a difference: Kate Toon labels each episode “newbie” or “techie” so that you can easily identify those most suited to your level of knowledge. As a host, she’s at once chirpy and engaging, qualities which make for easy listening.
Apart from offering succinct tips on content marketing and website-building, Kate invites SEO experts to share their recommendations and personal experiences on her show. Past guests include Rand Fishkin, Barry Schwartz, and Bill Slawski—so you’re guaranteed to learn something new every time.
5. The Unknown Secrets of Internet Marketing
Since its founding in 2009, The Unknown Secrets of Internet Marketing has received more than 3.6 million downloads. So suffice to say, the podcast has a strong fanbase.
Hosts Chris Burres and Matt Bertram originally created the podcast to complement their training courses on digital marketing agency EWR Digital, which they also founded. But when they realized quality SEO podcasts were few and far between, they sought to fill that gap.
The show today has over 500 episodes, with new ones added around every two weeks via a livestream on YouTube and Facebook.
We like the breadth and depth of topics covered; think Google algorithm updates to discussions on enterprise SEO, local SEO, and branded and non-branded traffic. Guests like Lemuel Park and Matthew Royse have weighed in too, ensuring each episode is kept fresh with well-balanced perspectives.
6. SEO 101 Podcast
Despite its name, we reckon SEO 101 Podcast is ideal for marketers of all levels.
The topics covered are generally less technical in nature—think keyword research tips and Google core updates—but this WMR.FM-run show is ideal if you’re looking to revisit the basics or build a better foundation.
And no better hosts to lead the show than Ross Dunn and John Carcutt, who’ve been in the SEO industry for over 20 years. With Ross’ focus on small and medium businesses and John’s on enterprises and large companies, they each bring unique perspectives and a touch of humor to the table.
The best bit is each episode averages just 30 minutes, making it ideal listening for your next commute or workout.
7. Work in SEO
What are the best ways to navigate a career in SEO?
There isn’t a sound answer to that, and founder Isaline Muelhauser knows it. Her new weekly podcast hopes to fill this gap by bringing in guests of diverse backgrounds to share how they’ve navigated the marketing space.
Isaline isn’t afraid to ask the tough questions either—and has plans to cover both foundational topics and bolder ground. These include handling harassment and bullying, starting an SEO career at the age of 60, and what it’s like to be an outreach specialist.
If you’re curious to learn more about this newly launched show, tune in to the first episode. There, Isaline discusses her motivations behind starting the project, how she wound up in the SEO space, and the challenges she has faced.
The namesake podcast is part of a bigger project: the Work in SEO job search platform.
8. TechSEO Podcast
This monthly podcast focuses strictly on technical SEO. Clearly, its aim isn’t to reach as wide an audience as possible. Rather, it’s to help marketing specialists deepen their expertise.
The show’s helmed by Keira Davidson, who took over former hosts Dan Taylor and Adam Gent—and she’s a great conversationalist. I found myself listening with a keen ear as she discussed everything from large-scale migrations to automated SEO testing.
9. Voices of Search
Looking for succinct SEO tips but short on time to trawl the web? Apart from turning to Twitter, an alternative lies in Voices of Search.
This podcast focuses on SEO and content marketing, with near-daily episodes spanning 10 to 20 minutes. Given the low commitment required per sitting, it’s far easier to listen attentively as host Benjamin Shapiro tackles all the useful stuff, such as:
- Optimizing how-to content.
- Identifying the best content formats for your audience.
- Mobile SEO changes.
- How social media impacts SEO.
10. SEO Podcast
What does it take to outrank your competition? That’s something host Timothy Carter attempts to address in SEO Podcast, which has bite-sized episodes that never exceed eight minutes each. This makes his points at once informative and digestible.
The best bit is there are daily episodes (except for weekends), giving you something to regularly look forward to.
While there isn’t any banter, given this is a one-man show, I reckon both entry-level marketers and experienced SEOs will benefit from tuning in. The podcast is easily one of the most well-paced shows I’ve come across, with useful tips that are often split into two-part episodes.
These include the beginner’s guide to Google Search Console, the difference between web design and web development, and how to avoid bad content and poor blogging habits.
Timothy brings with him over 20 years of internet marketing experience and produces the show under content marketing agency SEO.co.
11. SEO for the Rest of Us
This show isn’t about SEO—not really, anyway. Rather, the podcast aims to explore how entrepreneurs can grow their products and services using SEO, with the goal of achieving financial freedom.
That’s according to founder and host Brendan Hufford, who is candid and generous in talking about his experiences in the marketing space. He’s also an entertaining podcaster and keeps things light-hearted and casual with guest speakers.
Some of my favorites include:
The show makes for great listening, but episodes are not released on a fixed schedule. While we wait in eager anticipation, go ahead and stream the existing content. There’s much to be learned—and you’ll have an entertaining time while you’re at it.
12. The Search Engine Journal Show
Hosts: Brent Csutoras, Danny Goodwin, Loren Baker
Topics: SEO, paid search, social media, entrepreneurship, content marketing
Frequency: Every two weeks
Website: The Search Engine Journal Show
Listen on: Spotify, Apple Podcasts
Formerly known as Marketing Nerds—and, later, Search Engine Nerds—this twice-monthly show has evolved since its launch in 2014 to become a go-to for SEO professionals. And for good reason too, given the caliber of guests who have graced the podcast. These include Google’s Gary Illyes, Bing’s Christi Olson, and Snap Inc., Canada’s Matt McGowen.
In addition to roping in SEO experts to discuss trending topics, such as futureproofing your SEO practices, the hosts run occasional giveaways and contests.
We reckon this show is best suited to seasoned SEOs. The conversations can get a little technical, as in the case of this episode on enterprise site crawl management.
13. Crawling Mondays
This monthly YouTube-to-podcast show is hosted by Aleyda Solis, whose strong following on Twitter speaks of her experience.
Episodes feature a mix of SEO reviews, interviews, and related news—along with how-to tips on building a winning SEO strategy, doing local SEO, and project management for agencies.
Speaking of Areej, what can’t she do? The WTSPodcast is an extension of the founder’s networking platform, Women in Tech SEO, which comprises a growing marketing community for women in the technical SEO field.
In the WTSPodcast, Areej and marketer Sarah McDowell take turns hosting episodes and tackling all manner of topics, including:
By bringing in insights from women marketers of all backgrounds, the conversations are easy enough for almost anyone to follow—even non-SEOs.
Here’s another weekly podcast by WMR.FM for your consideration. Unlike the SEO 101 Podcast, this show examines the wider digital marketing ecosystem and how webmasters and marketers can get better at what they do.
Jim Hedger and Dave Davies have great camaraderie—they have been running the show for more than a decade, after all. Though, their lively conversations can get rather technical and may be harder for fledgling marketers to follow.
For instance, recent episodes discuss what it takes to rank in Google Discover, Google core updates, mobile-first indexing, and Google Knowledge Panel management.
We also like the discussions with industry experts on everything from mobile marketing consolidation to tackling targeting in a post-IDFA world.
Even if podcasts have never been your thing, we guarantee the ones on this list are worthy of your time and attention.
You’ll also pick up heaps of useful tips, so keep a notebook (or your phone) handy while listening. And remember: It’s good to be picky. Read the episode synopsis, listen selectively, and save your favorites so that you can easily return to them.
Did I miss any out? Share your thoughts with me on Twitter.