10 Tools for Speed and Success in 2023

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Incorporating AI SEO software into your marketing efforts gives you the opportunity to improve search engine rankings, drive organic traffic to your website, and save time creating content.

In short, the best AI SEO tools can be vital to the success of your online content.

Below, we’ll cover 10 popular AI-powered SEO tools and how you can use them to drive results.

1. Clearscope

Clearscope editor with content on "Best Travel Credit Cards"

Image Source: Clearscope

Clearscope uses natural language processing to help uncover search intent. When you enter a keyword, its AI-driven algorithm looks at competitors’ content and pulls out common themes and questions that are relevant to your target audience. 

The tool generates a report of keywords and suggested headers based on up-to-date competitor insights. 

This helps writers, marketers, and SEO professionals create optimized content.

Clearscope results for "white house tours"

The real-time data is critical for matching search intent.

For example:

The search intent for the word “coda” changed after the release of the movie CODA. It caused SERPs (search engine results pages) to prioritize articles related to the film over those about the collaborative doc platform, Coda.

Clearscope also runs your content through a grading system to see how well you rank for search intent.

An example of Clearscope grading system

Its research function analyzes the top-ranking pages for a given keyword. And it provides data-driven recommendations for improving on-page SEO elements, such as word count, headings, and keyword usage. 

Clearscope also identifies unused words and phrases from competitors’ content, helping you optimize your own content to stay ahead of the competition.

Clearscore unused words and phrases from competitors' content

Image Source: Clearscope

Main Use Cases

  • Using real-time data to pinpoint search intent
  • Giving data-driven recommendations to improve on-page SEO
  • Identifying unused words and phrases from competitors’ content


Clearscope pricing starts at $170 per month. You can also book a demo with the sales team.

2. Semrush’s SEO Writing Assistant

Semrush’s SEO Writing Assistant (SWA) analyzes the SEO potential of your content and offers real-time feedback to help you improve readability, tone of voice, originality, and structure.

The tool uses AI in its Rephraser, Compose, and Ask AI features to assist you in composing and rewriting text. 

How does it work?

Start by entering one or more keywords. Then, choose your target audience and click “Get recommendations.”

SEO Writing Assistant editor overview

You can then import existing content or simply begin typing. SEO Writing Assistant will analyze the text and give you a score based on readability, SEO, originality, and tone of voice.

SEO Writing Assistant scores showing poor 3.5/10

Beneath your score, you’ll see the Smart Writer menu with options for creating or enhancing your content using AI.

The Rephraser feature uses an AI algorithm to generate variations of content you want to rephrase, simplify, expand, or summarize. Select the text you want to change and click which option you want to employ:

“Rephraser” button highlighted

The algorithm will generate a new version of the content to fit your request. You can also click the Rephraser option on the menu and enter the text you want to revise. 

“Rephraser” feature popup in SEO Writing Assistant

The tool will generate several options for you to choose from.

SEO Writing Assistant can also help you compose new content or generate text to fill in gaps in an existing piece. 

Click “Compose.”

"Compose" feature of SEO Writing Assistant

The Compose tool uses AI to predict seamless content generation based on your keywords and existing text. You can then decide whether to accept or reject the new text. Or ask the tool to try again. 

Finally, you can use AI algorithms to get more information on your topic. Click the “Ask AI” button and enter a question.

"Ask AI" feature of SEO Writing Assistant

The AI tool will generate an answer based on its analysis of the topic. 

An example of an AI-generated answer in SEO Writing Assistant

Main Use Cases

  • Generating and refining optimized content with ease
  • Enhancing SEO with keyword recommendations based on real-time data
  • Maintaining your brand’s voice across all content you create


Semrush pricing starts at $129.95 per month and offers a free trial for seven days. 

Further reading: SEO Writing Guide + 9 Tips to Optimize Your Content

3. ChatGPT

ChatGPT "Examples" "Capabilities" and "Limitations"

OpenAI’s ChatGPT is an AI-powered natural language processing tool that can assist with writing tasks (e.g., emails, blog articles, social media, and programming code), answer questions, and engage in human-like conversations.

One of its main strengths is its capacity to learn and adapt to new contexts.

What does this mean?

Unlike some tools, ChatGPT can retain information from previous conversations and use it to generate more relevant responses by feeding it prompts with detailed information.

But ChatGPT has known issues—feeding disinformation, fueling conspiracy theories, and not reliably citing sources. So, proceed with caution.

To add an SEO element to your content, just prompt ChatGPT to generate anything from meta descriptions to headings and other on-page elements. 

Here’s an example of how ChatGPT can help write SEO content:

A prompt asking ChatGPT to write a meta description for an article

You can also use it to ask for a list of keywords related to the ones you’re targeting. 

It won’t show how popular the keywords are, but it can help you by providing words to research.

Among other features, it can also help you generate schema markup to improve visibility and help your site take up more real estate in search results. 

A prompt asking ChatGPT to generate a schema markup

Image Source: ChatGPT

Once generated, you can paste the snippet in your CMS’s HTML text editor. 

You can also create FAQs for articles by asking the tool what questions people ask about a given topic.

A prompt asking ChatGPT what are FAQs people have about schema markup

Further reading: How Does ChatGPT Work? (Simple & Technical Explanations)

Main Use Cases

  • Generating on- and off-page SEO elements like schema markup, meta titles, and FAQs
  • Using prior conversations to generate more relevant content 
  • Writing content based on keywords, blog post subjects, and more


ChatGPT is free for everyone. ChatGPT Plus costs $20 per month for access to more premium features.

4. Writesonic

Writesonic "Library" page

Image Source: Writesonic

Writesonic is built on OpenAI’s GPT-3. It uses data from these models to generate SEO-optimized product descriptions, articles, emails, and more. It also generates landing page copy. 

Users can input specific parameters, such as the topic, tone, and style. And Writesonic will generate content that matches those parameters. 

You can then edit and refine the generated content to your liking. 

Here’s an example of Writesonic’s output for story creation:

An example of Writesonic’s output for story creation

Image Source: Writesonic

Writesonic also includes 70+ use cases for various businesses, like landing page copy. 

Its free Landing Page Generator is designed to write website copy based on your brand. Simply input information about your brand or product, including a description and features, and click “Generate.”

Landing Page Generator tool

Image Source: Writesonic

For ecommerce businesses, you can write simple, SEO-friendly product descriptions in minutes and tailor them to your brand’s tone of voice.

"Product descriptions" page in Writesonic

Image Source: Writesonic

Main Use Cases

  • Writing landing page copy
  • Creating SEO-friendly product descriptions
  • Generating content for 70+ uses


Writesonic offers a forever free plan. Paid plans start at $19 per month.

5. Jasper

Jasper dashboard

Image Source: Jaseper.ai

Jasper, like Writesonic, uses OpenAI’s GPT-3 model (plus other third-party AI models) to help users write and optimize their content for search engines. It uses data from these models to generate content based on your prompts and brand information. 

It can create content like: 

  • Long-form blogs or stories
  • Short-form social media posts or email newsletters
  • Meta descriptions, SEO titles, and more

It also has Jasper Chat, a ChatGPT-like conversational platform that lets users interact with AI in a natural dialog to generate customized content. And Jasper Chat will reference all the sources it uses (but you should still fact-check every response for accuracy).

An example of "Sources" section provided by Jasper

Image Source: Jasper.ai

Jasper helps users write high-quality, engaging, and SEO-friendly content. 

You can customize the tone of voice to whatever you want, such as a specific author or brand voice for consistency across all content pieces.

A blog post in Jasper editor

Image Source: Jasper.ai

Main Use Cases

  • Creating content with source links
  • Producing natural, human-like text catered to certain audiences
  • Generating different content formats: blog posts, social posts, website copy, etc.


Jasper starts at $49 per month and offers a free trial for seven days.

6. Frase

Frase uses AI to automatically generate content based on information you provide. Your queries help it provide comprehensive insights (e.g., outline suggestions, content gaps, keyword research, and average word count).

An infographic showing how Frase works using "Keto diet" content example

Once you enter your focus keyword for any given content, Frase’s AI algorithm analyzes the top results for that keyword to provide insights like: 

  • Average number of words, headers, links, and images
  • Commonly used headers
  • Frequently asked questions 
  • Key stats
  • Recent news about the keyword
  • Related Wikipedia articles

The algorithm will also generate headings from search results or ideas to save users time when creating content. 

Once you create your content, Frase identifies unused words or phrases from competitors’ content. 

It then shows users where they might rank in the SERPs due to keyword usage, links, domain authority, and word count.

"Competitors" and "Ranking" tabs highlighted in Frase editor

Main Use Cases

  • Discovering important topics related to your industry
  • Generating headings based on SERP competitors
  • Showing how optimization can impact KPIs (key performance indicators)


Frase offers a five-day trial for $1. Paid plans start at $14.99 per month. 

7. MarketMuse

MarketMuse project dashboard

Image Source: Codeless.io

MarketMuse provides content optimization, SEO strategy, and creation insights. 

MarketMuse uses patented AI algorithms to collect and analyze a user’s existing content. 

It uses natural language processing to identify gaps in your content strategy and provide topic recommendations, keywords to target, and suggestions for optimizing existing content

And it provides a comprehensive audit of your competitors’ websites so you can see their content strategy to identify gaps to use to your advantage.

"Heatmap" report for "buttery croissants" in MarketMuse

Image Source: MarketMuse

This tool also analyzes top SERPs to help users gain insights into best practices for content creation. 

It offers guidance on the appropriate number of images, header tags, hyperlinks, and keywords to optimize content for maximum impact.

MarketMuse also offers data-driven insights into your content’s performance and topic value, all in one place.

MarketMuse offer section of the website

Image Source: MarketMuse

As your content inventory grows, gaps can go unnoticed. 

But, MarketMuse can help:

It analyzes your content at the site level to show where you have authority and where you don’t, revealing quick wins, topics with no content, and pages at risk due to authority concerns or competition. 

Main Use Cases

  • Building briefs and managing content planning workflows
  • Analyzing where your site is lacking in authority
  • Identifying gaps in your content strategy


MarketMuse offers a free plan. It costs $149 per month for the standard plan.

8. Copy.ai

"My Projects" dashboard in Copy.ai

Copy.ai is another writing tool built on OpenAI’s GPT-3 large language model. It uses machine learning to generate personalized sales copy, long-form posts, product descriptions, and more. 

It also includes social media post generation.

Users input what platform to tailor the content to and the main points to cover. You can then select a tone of voice option, like friendly or professional. 

Here’s an example of Copy.ai’s social media post feature:

An example of Copy.ai’s social media post feature

Once generated, you can edit the post and share it directly on your social channels. Or through a third-party social media management tool.

And Copy.ai’s Sentence Rewriter can transform your wordy sentences into clear copy in seconds. It can also correct your writing to reflect your desired tone of voice.

An example of Copy.ai’s Sentence Rewriter

Main Use Cases

  • Writing social media posts
  • Fine-tuning generated copy with specific tone, style, and brand guidelines
  • Generating marketing copy for different channels


Copy.ai offers a free forever plan limited to 2,000 words. Paid plans start at $49 per month.

9. Surfer AI

An infographic of Surfer AI editor

Image Source: Surfer

Surfer AI is a powerful AI-driven writing add-on to Surfer’s SEO tool that both creates content and works to boost its performance. 

How does it work?

Surfer AI combines natural language processing and machine learning to capture and analyze SERP content. It then uses generative AI to write and edit competitive SEO content. 

It acts as both a writing assistant and a content optimization tool.

Surfer AI editor

Image Source: Surfer AI

The tool retrieves data from top-ranking pages and provides recommendations for you to include. It can also generate an entire article from just one or two keywords with the click of a button.

Surfer AI has additional features that take it a step beyond AI content generation. It will analyze and match the tone of voice of the top SERPs (but allow you to adjust tone for your own preferences). 

It also includes a plagiarism checker.

Further reading: How to Establish Tone in Writing (Guide + Examples)

Main Use Cases

  • Creating competitive articles based on SERP analysis
  • Matching tone of voice of top-ranking pages
  • Writing long-form content on general topics


Surfer’s pricing starts at $89 per month. There is a seven-day money-back guarantee. 

10. ContentShake AI

ContentShake AI is an app from Semrush that helps you ideate, write, and publish unique, engaging content. 

It uses AI and machine learning algorithms to help you find tailored topic ideas and generate an outline or a full article with headers. (It composes content based on keywords it finds using Semrush).

Start generating ideas by entering keywords related to your business:

"Let's write from here" section of ContentShake AI

The tool will give you additional related tags. Choose which you want to write about and click “Start writing” to generate a list of topics.

Click on each to learn about search intent and see a list of potential article ideas. 

Find one that interests you and again, click “Start writing” to generate content.

"Ideas" section of ContentShake AI

The app will return an optimized first draft. From here, you can review additional recommendations or review sections used by competitors.

An example of an optimized first draft in ContentShake AI editor

ContentShake AI also helps you optimize your copy. It scans your text and gives it a quality score based on three factors: Readability, SEO, and Tone of voice. It will also offer details and suggestions for improving issues in these categories.

One feature that sets this ideation and writing tool apart is ease of publishing. The ContentShake AI plugin lets you publish your optimized content directly to your WordPress site with a single click.

Main Use Cases

  • Ideating high-quality articles
  • Optimizing text based on keywords found through Semrush
  • Publishing articles directly to a WordPress site


ContentShake AI offers a free forever plan or a paid version for $60 per month. The paid plan offers more expansive features including unlimited articles and rewrites, 25 new content ideas per week, and one-click publishing to WordPress.

Getting the Most Out of AI SEO Software

AI SEO software tools aren’t a direct substitute for human-generated content. Human involvement in the content creation process is needed to maintain high-quality standards.


AI can access data quickly. But it doesn’t always accurately cite sources or understand context, nuance, and subjective factors that content creation requires. 

Marketing tech founder Nate Materson shared an example of how AI-created content initially worked for a company but later saw diminishing performance. 

The charts in the example show how organic traffic and keyword rankings dropped off:

Nate Materson's post on Twitter (X)

The takeaway is clear: AI SEO tools should complement human content creation. Keep this in mind as you incorporate AI SEO tools.

A Ticket to SEO Success

We covered the 10 best AI SEO tools to help marketers and SEO professionals optimize their content, analyze their competitors’ strategies, and plan their own strategies with data-driven insights. 

As each tool has its strengths and limitations, by integrating multiple tools, you can gain a more holistic understanding of your website’s performance and pinpoint areas that require enhancement.

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