The 21 Best B2B Ecommerce Platforms for 2024

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Business-to-business (B2B) ecommerce transactions have surged in the last few years. This rise in B2B ecommerce sales has prompted the rapid growth of platforms to facilitate online trade. 

Choosing the best B2B ecommerce platform is vital for companies aiming to streamline operations and enhance their online presence. 

Let’s explore some of the top platforms on the market.

What Are B2B Ecommerce Platforms?

B2B ecommerce platforms are online marketplaces or digital platforms that enable transactions between businesses. 

Unlike business-to-consumer (B2C) platforms that cater to individual consumers, B2B ecommerce platforms focus on serving the needs of businesses, allowing them to buy and sell products or services to one another.

The 21 Best B2B Ecommerce Platforms

1. Shopify Plus

Image Source: Shopify

Shopify Plus is a scalable and customizable B2B ecommerce solution within the Shopify ecosystem. The platform boasts many specialized apps and channels to help big merchants achieve high growth. 

While the regular Shopify plans focus on smaller ecommerce sellers, the Shopify Plus plan is designed for bigger wholesalers and enterprise ecommerce. It’s a robust SaaS solution engineered to support and accelerate high-volume merchants’ growth. 

Key functions of Shopify Plus include advanced security measures, dedicated support teams, and the ability to manage complex, high-volume transactions with ease. 

What We Like

  • Built for scalability, supporting businesses as they expand into new markets and channels
  • Offers deep customization capabilities, allowing businesses to tailor their site, checkout process, and customer experience to their precise needs
  • Equipped with features that enterprise-level businesses need to thrive. Like automated workflows, unlimited staff accounts, and advanced multichannel selling across social platforms. 
  • The Merchant Success Program and Shopify Plus Academy provide businesses with the knowledge and support to leverage the platform fully

Pricing & Plans 

The entry point for Shopify Plus starts at $2,500 a month for a one-year term. The cost includes access to a suite of advanced features, dedicated support, and the flexibility to customize your ecommerce experience. 

You may need to include custom development costs to align your Shopify Plus store with specific brand values, along with transaction and processing fees. 

Further reading: Top 19 Shopify SEO Tools to Boost Your Online Presence

2. BigCommerce

BigCommerce home

BigCommerce is a versatile headless ecommerce platform with a dedicated B2B extension for retailers. The “headless” architecture means the front-end (what users see) is separated from the back-end (where data is managed), allowing for greater customization.

The platform includes online store creation, hosting, security, and search engine optimization services. 

One of its most compelling features is the “multistorefront” capability. This function lets merchants manage multiple online stores from a single BigCommerce subscription. This consolidates operations and could potentially save a lot of time and headaches.

What We Like

  • Unlike some platforms, BigCommerce doesn’t increase transaction fees as your sales go up, allowing you to scale more profitably
  • Every plan supports an unlimited number of staff accounts, enhancing team collaboration and efficiency at no extra cost
  • Offers robust multicurrency features that outshine many competitors, facilitating global sales with ease
  • The ability to manage multiple ecommerce sites under one subscription, offering significant savings and streamlined operations

Pricing & Plans 

BigCommerce starts at $39/month for the Standard plan. If you need more horsepower, there’s the Plus plan at $105/month and the Pro plan at $399/month. There’s an Enterprise option for those requiring a tailored fit.

All plans come with the ability to create multiple storefronts, an offering unique to BigCommerce that could lead to considerable savings. But keep an eye on the odometer; there are annual sales thresholds, and you might find yourself paying more if your ecommerce business is growing at a high rate.

3. HubSpot

HubSpot's lead generation dashboard

Image Source: HubSpot

HubSpot is a comprehensive inbound marketing and sales platform with B2B ecommerce functionality. It’s famous for its array of robust features for both B2C and B2B businesses. The Commerce Hub is designed to enhance the efficiency of payment processes and provide a seamless integration.

What We Like

  • Simplify selling by generating direct payment links for your sales, enhancing the efficiency of the payment collection process
  • Leverage Stripe—one the most famous payment gateways in the world—for recurring payments. Manage subscriptions directly from the customer relationship management (CRM) system for seamless customer experiences.
  • Expand your payment options with Stripe integration, enjoying a 90-day fee waiver and global payment solutions
  • Automate billing processes, saving time and resources while ensuring accuracy and consistency in payments

Pricing & Plans

Commerce Hub charges 2.9% for all credit card payments and 0.5% for ACH payments, with a cap of $10 on this fee. The platform has no subscription fees.

4. Oracle NetSuite SuiteCommerce

Oracle NetSuite SuiteCommerce dashboard

Image Source: Oracle

Oracle’s NetSuite SuiteCommerce is an enterprise-grade ecommerce solution designed to deliver personalized and seamless B2B experiences. It’s a dual B2B and B2C ecommerce platform that serves both types of companies. NetSuite SuiteCommerce is designed to cater to a variety of ecommerce needs.

What We Like

  • CRM-powered ecommerce allows for a personalized shopping experience
  • Marketing automation tools to nurture leads and drive conversions and advanced analytics for detailed insights into customer behavior
  • Seamless integration with Oracle services with an easy-to-use website builder and customizable templates
  • Management of customer interactions across multiple channels from a single dashboard

Pricing & Plans

NetSuite SuiteCommerce offers customized pricing. Contact them for a quote. 

5. Active eCommerce CMS

Active eCommerce CMS dashboard

Active eCommerce CMS is an open-source ecommerce platform that offers flexibility for businesses to build their B2B solutions. It’s an adaptable solution businesses of all sizes can use to manage their online stores.

What We Like

  • Allows for real-time customization of the homepage, enabling businesses to adapt quickly to market trends or promotional activities
  • Offers a comprehensive solution for marketplace creation, facilitating the coexistence of multiple vendors in a single platform
  • Supports a variety of payment solutions, ensuring flexibility and convenience for customers
  • Enables seamless connection with your social media platforms for a cohesive brand experience across the web
  • Leverages a robust framework that ensures a secure and scalable ecommerce solution

Pricing & Plans

Active eCommerce CMS offers two plans that both include a lifetime license:

  • Regular Package: At $59, this option is perfect for personal projects. It includes a single domain license and six months of technical support, making it an affordable entry point for burgeoning online stores.
  • Extended Package: For $525, this package is the go-to for both personal and commercial projects seeking more robust support. It includes perks like one hour of live support and waived installation fees, offering a comprehensive solution for a growing business.

6. WooCommerce B2B

WooCommerce B2B analytics dashboard

Image Source: Woo

WooCommerce B2B is an extension of the popular WooCommerce plugin for WordPress, tailored for 

businesses engaged in B2B transactions. It’s a complete platform that also serves B2C customers.

WooCommerce comes with a plethora of features that make ecommerce seamless. 

What We Like

  • Seamlessly manage orders and create enticing coupons
  • Access detailed sales reports right from your WordPress dashboard
  • Add new products as effortlessly as crafting a blog post
  • Customize your store with a variety of extensions, from shipping calculators to subscription services
  • User-friendly WordPress integration with customizable product catalogs and pricing
  • Role-based access control for different customer segments
  • Integration with various payment gateways like Stripe, PayPal, and many more
  • Free and paid plugins to customize the platform to your needs

Pricing & Plans

WooCommerce is free to use. The B2B extension costs $149/year.

7. Alibaba

Alibaba's dashboard showing campaign data

Image Source: Alibaba

Alibaba is one of the largest and best B2B ecommerce platforms, connecting buyers and sellers worldwide. It helps entrepreneurs from all over the world tap into Chinese manufacturing power, providing an array of competitively priced goods.

What We Like

  • Vast product selection and global suppliers
  • Trade assurance for secure transactions
  • Bulk and wholesale purchasing options
  • Customization of product listings
  • Multiple shipping rates and options 

Pricing & Plans

Alibaba offers two plans for sellers with only quarterly and yearly pricing tiers available. 

The Basic Start plan, billed quarterly at $199/month, is an entry point for new sellers. While the Standard plan, billed quarterly at $299/month, offers a more comprehensive suite of features for growing businesses.

8. Amazon Business

Amazon Business analytics dashboard

Image Source: Amazon Business

Amazon Business is a dedicated B2B platform within the Amazon ecosystem for sellers to reach millions of B2B customers. Amazon Business’s specialized ecommerce tools enable wholesalers to connect with buyers through the familiar Amazon interface.

What We Like

  • Tiered access for different user roles
  • Amazon Business offers Business-only pricing and quantity discounts
  • Amazon’s robust network can open up a whole new customer base for your business
  • Business analytics for data-driven insights
  • Fast shipping options through Amazon Prime

Pricing & Plans

Starts at 99 cents/sale for individuals and $39.99/month for professionals. 

9. Mercateo

Mercateo catalogues page

Image Source: Mercateo

Mercateo is a B2B procurement platform that connects buyers and suppliers, emphasizing the efficiency of the procurement process. Operating primarily in Europe, the company is a popular choice for many businesses across the continent. 

What We Like

  • Dynamic purchasing system for transparent procurement
  • Supplier network with a diverse product range
  • Customizable catalogs and pricing
  • Integration with procurement systems

Pricing & Plans

Pricing details are available upon inquiry.

10. Adobe Commerce

Adobe Commerce dashboard

Formerly known as Magento Commerce, Adobe Commerce is a B2B ecommerce platform offering advanced customization and scalability. The solution allows you to create personalized B2C and B2B experiences.

Adobe Commerce offers open architecture, which is like a playground for developers, offering endless possibilities to customize the user experience. Brands can dive deep into their sites, ensuring every pixel aligns with their vision. 

However, it’s worth noting that Adobe Commerce isn’t a hosted solution. This means you’ll need to source your own hosting, adding another task to your to-do list. Plus, you’ll need either a savvy in-house developer or a development team on speed dial to keep your site in peak condition. 

What We Like

  • Custom pricing, quoting, and discounting
  • Account management for business customers
  • Enterprise resource planning (ERP) and CRM integration capabilities
  • Advanced analytics for data-driven decision-making

Pricing & Plans

Adobe Commerce pricing is available upon inquiry.

11. Pepperi

Pepperi home dashboard

Image Source: Pepperi

Pepperi is a B2B ecommerce platform designed to streamline the sales process for businesses, providing a unified solution for both sales reps and customers. It’s renowned for its fast and reliable mobile ordering system.

Pepperi’s features are designed to enhance the B2B selling experience. Its online catalog display is excellent from a user interface (UI) standpoint, making it easy for buyers to make informed decisions. 

The platform also streamlines order-taking with an intuitive interface and supports mobile merchandising to maximize in-store product visibility.

What We Like

  • The platform’s emphasis on a seamless buying experience helps cultivate customer loyalty and encourages repeat business
  • Full omnichannel B2B sales support allows for a customizable app interface catering to various business needs
  • Native app functionality across iOS, Android, and Windows 10 devices means sales reps can work efficiently—anywhere, anytime

Pricing & Plans

Pepperi’s Pro plan starts at $500/month. The company also offers a Corporate plan starting at $1500/month and features an Enterprise plan (contact their team to get a quote). 

12. CS-Cart

CS-Cart analytics dashboard

Next up in our top B2B ecommerce platforms comparison is CS-Cart. This versatile ecommerce platform caters to both B2C and B2B businesses. It’s a headless platform to easily integrate your existing online store.

CS-Cart’s user-friendly page editor is a top highlight, allowing you to update pages and refine your store’s presentation.

What We Like

  • The drag-and-drop editor makes page customization simple for anyone, regardless of technical know-how
  • Various product types are supported, from digital downloads to physical goods
  • B2B-specific features like bulk ordering and price lists
  • Integration with various payment gateways

Pricing & Plans

Standard plans start at $599/year. The company also offers a Plus plan for $2,999/year and an Ultimate plan for $6,500/year.

13. OpenCart

OpenCart main dashboard

OpenCart is another powerful B2B platform ecommerce solution. It touts itself as the best free open-source ecommerce B2B platform. OpenCart is known for its simplicity, user-friendly interface, and a range of features.

Designed to simplify the transition from small beginnings to big ambitions, OpenCart interface is all about intuitive navigation—mitigating the technical issues and headaches that often accompany online store setup.

What We Like:

  • The modular design of OpenCart ensures that even those new to ecommerce can dive in without feeling overwhelmed. Yet, it’s deep enough to keep pace with the growth of your business.
  • Small and midsize businesses find a welcoming home with OpenCart, where the platform’s scalability is ideal for those with an eye on expansion
  • Easy installation and customization with multistore and multilanguage support
  • Extensive library of extensions and integration with popular payment gateway
  • Cost-effective open-source B2B ecommerce platform that provides flexibility and community-driven help 

Pricing & Plans:

OpenCart is free, but the B2B Multi Seller Marketplace extension costs $299. 

14. PrestaShop

PrestaShop dashboard

PrestaShop is another tool that deserves a spot in the best ecommerce platform for B2B discussion. Businesses of all sizes—including B2B companies—use the solution to create, manage, and grow online stores. It offers a user-friendly interface for managing products, orders, and customer data. 

What We Like

  • PrestaShop comes with comprehensive language and currency support, facilitating international sales
  • From product management to SEO, PrestaShop is equipped with a suite of tools to handle various ecommerce tasks out of the box
  • A strong community and a marketplace full of modules and themes mean that you’re never alone in your ecommerce journey

Pricing & Plans

Prestashop is a free, open-source platform. However, you’ll need to account for hosting, SSL certificates, and any premium modules or themes you decide to implement.

15. LogiCommerce

LogiCommerce platform overview

Image Source: LogiCommerce

LogiCommerce is a headless B2B ecommerce platform designed for wholesalers and distributors. The solution focuses on features to streamline order processing and inventory management. 

With its global reach, advanced management tools, and seamless integration capabilities, LogiCommerce positions itself as a competitive choice for businesses aiming to optimize their online presence and sales processes.

What We Like

  • LogiCommerce’s multidomain, multicurrency, and multilingual capabilities enable businesses to target and engage a global customer base effectively
  • From content and promotion management to inventory and order oversight, LogiCommerce offers a full spectrum of tools to manage the operational aspects of your ecommerce store efficiently
  • Tailored features for B2B operations, including bulk purchase options, sales agent management, and geolocation pricing, cater to the unique needs of wholesale transactions
  • Integration with accounting and enterprise resource planning (ERP) systems
  • Mobile-friendly design

Pricing & Plans

Pricing starts at $39/month with an additional fee of 1.3% + 16 cents per transaction.

16. Pulse Commerce

Pulse Commerce dashboard

Pulse Commerce is a cloud-based order and inventory management platform that caters to B2B and B2C businesses, aiming to streamline operations. With Pulse Commerce, managing B2B projects with high invoicing volumes is easy.

Pulse Commerce is best suited for mid-sized B2B and B2C retailers aiming to deliver a consistent customer experience across various channels, including stores, ecommerce websites, call centers, and marketplaces.

What We Like

  • Offers a suite of tools for promotion, product information, inventory, orders, and shipping management, enabling businesses to have full transparency and control over their operations
  • Order and inventory management with highly customizable pricing and discounting
  • Integrations with popular ecommerce platforms, AI tools, payment gateways, and ERP/CRM systems for business continuity and enhanced productivity
  • Tailored features for bulk purchases, sales agent management, and geolocation pricing cater to the unique needs of wholesale transactions

Pricing & Plans

Pricing details are available upon inquiry.

17. Configured Commerce

Configured Commerce's settings integration page

Image Source: Optimizely

Optimizely’s Configured Commerce is a B2B ecommerce platform designed for manufacturers and distributors. The solution’s specialty is delivering personalized and streamlined customer experiences. 

Configured Commerce has customized its solution to meet the specific needs of B2B businesses. This includes features such as customer portals, tiered pricing, customer verification for sensitive product purchases, and efficient order input mechanisms. 

This focus ensures that companies can offer their buyers an enriched ecommerce experience that matches the dynamic and intuitive user interface they expect.

What We Like

  • Configured Commerce is built with the unique needs of B2B transactions in mind, offering features that facilitate smooth and secure business operations
  • Despite its B2B focus, the platform does not compromise on providing an engaging and dynamic user experience, catering to the modern expectations of B2B buyers
  • The platform boasts an impressive integration capability with critical business systems, including ERP, CRM, payment gateways, tax calculation services, and more, ensuring seamless operations
  • Its agile and iterative approach allows for the quick launch of multiple ecommerce sites
  • The platform offers users the ability to configure their sites or make changes themselves, granting more control over the site and reducing management costs

Pricing & Plans

Pricing details are available upon request.

18. TrueCommerce

TrueCommerce dashboard

Image Source: TrueCommerce

TrueCommerce is a UK-based B2B ecommerce platform that delivers feature-rich solutions for manufacturers, distributors, and wholesalers. 

It offers inventory management, fulfillment, digital storefronts, marketplaces, and business systems to keep businesses connected, supported, and prepared for what’s next. 

What We Like

  • TrueCommerce connects every part of the supply chain, making it easier for businesses to manage their operations through a single platform
  • The platform caters to businesses of all sizes, providing a scalable solution that grows with your company
  • Known for excellent technical support, TrueCommerce helps users navigate any challenges they might face, ensuring smooth operation
  • With tools like customer-only portals, tiered pricing, and quick order input mechanisms, TrueCommerce meets the unique needs of B2B businesses

Pricing & Plans

Pricing details are available upon request.


NuORDER payment data and graph

Image Source: NuORDER

NuORDER is a B2B ecommerce platform specializing in wholesale transactions, providing a digital marketplace for brands and retailers. NuORDER is built to deliver personalized omnichannel buying experiences at scale.

It facilitates the buying and selling process through digital catalogs, line sheets, and virtual showrooms, making it easier for brands to sell products and for buyers to place orders. 

With a user base of over 3,000 brands and 500,000 retailers globally, NuORDER has processed over $38 billion in orders, supporting thousands of market appointments annually.

What We Like

  • From virtual showrooms to digital catalogs, NuORDER offers a range of tools that enhance the sales process for both brands and buyers
  • The platform facilitates streamlined order processing, inventory management, and customer relationship management, making it easier for brands to manage their wholesale channels
  • Users often praise NuORDER’s responsive and helpful customer service team, which assists in resolving issues and optimizing the use of the platform
  • The platform offers wholesale order management with real-time inventory tracking

Pricing & Plans

Pricing details are available upon inquiry.

20. QuickBooks Online

QuickBooks Online home

The penultimate tool on our best B2B ecommerce platforms list is QuickBooks Online. It offers a range of inventory management features suitable for different types of businesses, especially those in the wholesale sector. 

The platform allows for the synchronization of inventory, orders, invoices, and customer data from various sources into a single platform, facilitating financial reporting and providing insights into profitability while preventing stockouts. Its strongest suit lies in reporting and analytics. 

What We Like

  • Multichannel inventory management across different sales channels 
  • Enhanced tracking of stock and inventory with automatic updates
  • Order processing automation
  • B2B-specific features like custom pricing and bulk ordering
  • Integration with popular ecommerce platforms
  • Native integration with Intuit accounting services Quickbooks 

Pricing & Plans

QuickBooks Commerce offers a range of pricing options tailored to different business needs. Plans start at $30/month for the Simple Start plan, $60/month for the Essentials plan, $90/month for the Plus plan, and $200/month for the Advanced plan. 

A 14-day free trial is offered for businesses to test the platform.

21. Shift4Shop

Shift4Shop product list page

Shift4Shop is a versatile ecommerce platform enabling businesses to create and manage online stores for B2C and B2B purposes. It has a range of features for online selling, including customizable templates, inventory management, and order processing.

At its core, Shift4Shop is designed to be a complete solution for online retailers. The platform has built a reputation for offering a robust suite of features tailored to the needs of online merchants. These features include unlimited storage, no transaction fees, a point-of-sale (POS) system, and support for multichannel selling, positioning Shift4Shop as a comprehensive solution for online retailers.

What We Like

  • A streamlined single-page checkout to keep customer abandonment at bay
  • CRM to keep your customer interactions personalized and engaging
  • A product comparison and review system to help shoppers make informed decisions
  • A B2B purchase order module for smooth wholesale transactions
  • The ability to sell digital downloads 
  • Real-time shipping rates and labels, so there are no surprises at checkout
  • A tax rate calculator for precise accounting
  • Inventory control to ensure you’re never overstocked or understocked

Pricing & Plans

The platform is accessible for free to customers who process at least $500 in sales transactions per month. For those not meeting this threshold, the service is available for $29/month through PayPal.

Optimize Your B2B Ecommerce Website with Site Audit

Whichever B2B ecommerce platform you use, enhance its performance and visibility with Semrush’s Site Audit tool. 

It provides a detailed analysis of your website’s technical health. Such as your “Site Health” score and any “Errors,” “Warnings,” and “Notices” that need to be fixed.

“Site Health” score and “Errors,” “Warnings,” and “Notices” data in Site Audit tool

Use Site Audit to identify and address issues related to crawling, indexing, and website architecture, ensuring that your B2B ecommerce site is optimized for search engine visibility and user experience. 

Get Started with B2B Ecommerce

The best B2B ecommerce platforms enable businesses to establish and expand their online marketplaces efficiently. All while streamlining operations and enhancing the overall customer experience. 

Use Semrush’s suite of tools—including Site Audit—to optimize your B2B ecommerce website and identify areas for improvement.

What are you waiting for? Get started with a free account today. 

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