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Written by Si Quan Ong –

If you’re curious about the state of Google search in 2024, look no further.

Each year we pick, vet, and categorize a list of up-to-date statistics to give you insights from trusted sources on Google search trends.

  1. Google has a web index of “about 400 billion documents”. (The Capitol Forum)
  2. Google’s search index is over 100 million gigabytes in size. (Google)
  3. There are an estimated 3.5 billion searches on Google each day. (Internet Live Stats)
  4. 61.5% of desktop searches and 34.4% of mobile searches result in no clicks. (SparkToro)
    61.5% of desktop searches result in no clicks.
  5. 15% of all Google searches have never been searched before. (Google)
  6. 94.74% of keywords get 10 monthly searches or fewer. (Ahrefs)
  7. The most searched keyword in the US and globally is “YouTube,” and youtube.com gets the most traffic from Google. (Ahrefs)
  8. 96.55% of all pages get zero search traffic from Google. (Ahrefs)
  9. 50-65% of all number-one spots are dominated by featured snippets. (Authority Hacker)
  10. Reddit is the most popular domain for product review queries. (Detailed)

  1. Google is the most used search engine in the world, with a mobile market share of 95.32% and a desktop market share of 81.95%. (Statista)
    63.41% of all US web traffic referrals come from Google.63.41% of all US web traffic referrals come from Google.
  2. Google.com generated 84.2 billion visits a month in 2023. (Statista)
  3. Google generated $307.4 billion in revenue in 2023. (Alphabet Investor Relations)
  4. 63.41% of all US web traffic referrals come from Google. (SparkToro)
  5. 92.96% of global traffic comes from Google Search, Google Images, and Google Maps. (SparkToro)
  6. Only 49% of Gen Z women use Google as their search engine. The rest use TikTok. (Search Engine Land)

  1. 58.67% of all website traffic worldwide comes from mobile phones. (Statista)
  2. 57% of local search queries are submitted using a mobile device or tablet. (ReviewTrackers)
    57% of local search queries are submitted using a mobile device or tablet. 57% of local search queries are submitted using a mobile device or tablet.
  3. 51% of smartphone users have discovered a new company or product when conducting a search on their smartphones. (Think With Google)
  4. 54% of smartphone users search for business hours, and 53% search for directions to local stores. (Think With Google)
  5. 18% of local searches on smartphones lead to a purchase within a day vs. 7% of non-local searches. (Think With Google)
  6. 56% of in-store shoppers used their smartphones to shop or research items while they were in-store. (Think With Google)
  7. 60% of smartphone users have contacted a business directly using the search results (e.g., “click to call” option). (Think With Google)
  8. 63.6% of consumers say they are likely to check reviews on Google before visiting a business location. (ReviewTrackers)
  9. 88% of consumers would use a business that replies to all of its reviews. (BrightLocal)
  10. Customers are 2.7 times more likely to consider a business reputable if they find a complete Business Profile on Google Search and Maps. (Google)
  11. Customers are 70% more likely to visit and 50% more likely to consider purchasing from businesses with a complete Business Profile. (Google)
  12. 76% of people who search on their smartphones for something nearby visit a business within a day. (Think With Google)
  13. 28% of searches for something nearby result in a purchase. (Think With Google)
  14. Mobile searches for “store open near me” (such as, “grocery store open near me” have grown by over 250% in the last two years. (Think With Google)

  1. People use Google Lens for 12 billion visual searches a month. (Google)
  2. 50% of online shoppers say images helped them decide what to buy. (Think With Google)
  3. There are an estimated 136 billion indexed images on Google Image Search. (Photutorial)
  4. 15.8% of Google SERPs show images. (Moz)
  5. People click on 3D images almost 50% more than static ones. (Google)

  1. More than 800 million people use Google Discover monthly to stay updated on their interests. (Google)
  2. 46% of Google Discover URLs are news sites, 44% e-commerce, 7% entertainment, and 2% travel. (Search Engine Journal)
  3. Even though news sites accounted for under 50% of Google Discover URLs, they received 99% of Discover clicks. (Search Engine Journal)
    Even though news sites accounted for under 50% of Google Discover URLs, they received 99% of Discover clicks.Even though news sites accounted for under 50% of Google Discover URLs, they received 99% of Discover clicks.
  4. Most Google Discover URLs only receive traffic for three to four days, with most of that traffic occurring one to two days after publishing. (Search Engine Journal)
  5. The clickthrough rate (CTR) for Google Discover is 11%. (Search Engine Journal)
  1. 91.45% of search volumes in Google Ads Keyword Planner are overestimates. (Ahrefs)
  2. For every $1 a business spends on Google Ads, they receive $8 in profit through Google Search and Ads. (Google)
  3. Google removed 5.5 billion ads, suspended 12.7 million advertiser accounts, restricted over 6.9 billion ads, and restricted ads from showing up on 2.1 billion publisher pages in 2023. (Google)
  4. The average shopping click-through rate (CTR) across all industries is 0.86% for Google Ads. (Wordstream)
  5. The average shopping cost per click (CPC) across all industries is $0.66 for Google Ads. (Wordstream)
  6. The average shopping conversion rate (CVR) across all industries is 1.91% for Google Ads. (Wordstream)

  1. 58% of consumers ages 25-34 use voice search daily. (UpCity)
  2. 16% of people use voice search for local “near me” searches. (UpCity)
  3. 67% of consumers say they’re very likely to use voice search when seeking information. (UpCity)
  4. Active users of the Google Assistant grew 4X over the past year, as of 2019. (Think With Google)
  5. Google Assistant hit 1 billion app installs. (Android Police)

  1. AI-generated answers from SGE were available for 91% of entertainment queries but only 17% of healthcare queries. (Statista)
  2. The AI-generated answers in Google’s Search Generative Experience (SGE) do not match any links from the top 10 Google organic search results 93.8% of the time. (Search Engine Journal)
  3. Google displays a Search Generative element for 86.8% of all search queries. (Authoritas)
    Google displays a Search Generative element for 86.8% of all search queries. Google displays a Search Generative element for 86.8% of all search queries.
  4. 62% of generative links came from sources outside the top 10 ranking organic domains. Only 20.1% of generative URLs directly match an organic URL ranking on page one. (Authoritas)
  5. 70% of SEOs said that they were worried about the impact of SGE on organic search (Aira)

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