12 Essential Real Estate Marketing Tools

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Navigating the real estate market can be tough, especially with the pressure to keep up with tech-savvy competitors and the worry about wasting money on ineffective tools. 

However, with the right real estate marketing tools, you can boost your visibility, generate qualified leads quickly, and integrate into other platforms smoothly, freeing up your time to focus on what really matters—your clients.

Ready to discover how the right tools can unlock the door to more sales?

Let’s get started. 

1. Mastering Real Estate SEO with Semrush: Unlock Your Property’s Potential

Real estate SEO brings the power of search engines into the property market, but where do you begin with optimizing your listings for Google?

Start with a tool that covers all your bases. 

Semrush is an all-in-one platform that provides advanced tools to study your business’s online visibility, analyze keywords, track rankings, and perform site audits, all ensuring that your real estate listings shine online. 

For example, the Keyword Magic Tool has a database of over 25 billion keywords you can research. Find keywords that your potential clients are searching for and create content on your business website to rank for those searches!

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Pros

  • Robust keyword research database: Semrush offers the most extensive keyword research database on the market, providing unparalleled insights into keyword data specifically for real estate.
  • In-depth competitive analysis: Semrush goes beyond basic comparisons with detailed insights into your competitors’ SEO strategies, helping you capitalize on strategies. 
  • Comprehensive site audits: Semrush’s site audits are thorough. They identify major and minor issues that could impact your search engine rankings and provide actionable recommendations to improve your site’s performance.

Cons

  • Learning curve: New users might find the platform’s wide array of features comes with a learning curve to master every tool and report. 

Pricing

Semrush offers three monthly subscription options depending on your needs: 

  • Pro: $129.95
  • Guru: $249.95 
  • Business: $499.95

2. Create Ads that Convert with AdCreative.ai

While organic strategies are a great place to start, running an ad campaign for your real estate business can increase property visibility, attract qualified leads, and speed up the selling process by quickly getting your listings in front of potential buyers.

However, creating ads that capture your client’s attention can be tricky.

AdCreative.ai in the Semrush App Center allows you to create multiple ads in minutes. This tool leverages AI to assist marketers and real estate agents in quickly producing eye-catching ads that are useful across various platforms, including social media and the Google Display Network.

You can even upload your own property photos and the app will integrate them into the AI-generated designs of your ads.

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Pros

  • AI-powered design: Uses artificial intelligence to create attractive ads that are optimized for engagement and conversion without needing design skills.
  • Compelling copy: AdCreative.ai helps you generate targeted sales copy and headlines specifically designed for your brand and product.
  • Cross-platform compatibility: Ensures ads are formatted correctly for all the major social media platforms and the Google Display Network, giving a consistent look across networks.

Cons

  • Dependence on website data: If you haven’t set up a website yet, you’ll need to manually provide brand information to AdCreative.ai to establish your brand identity for ad creation.
  • Subscription costs: While it provides great value, the pricing might be a factor for smaller agencies or individual realtors operating on tight budgets.

Pricing

AdCreative.ai starts at $109 per month for five brands and 100 credits. AdCreative.ai Pro offers another five brands and 100 credits for an additional $50 monthly.

3. Social Media Success with AI Social Content Generator

Social media platforms are among the most convenient real estate marketing tools. They allow you to share real-time information and connect directly with potential clients. 

But who has time to invest in managing multiple social media platforms?

The AI Social Content Generator in the Semrush App Center is designed to do the legwork for you. This tool makes creating trending videos, dynamic carousels, and engaging posts easy and scalable. 

This app can generate a complete social media post with as little as one line of text. The tool is equipped with features like captions, hashtags, and a vast template library to streamline content creation across platforms like Facebook, Instagram, and TikTok. 

This means you’re always just a click away from fresh and engaging ideas for your social media channels.

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Pros

  • Diverse content creation: Easily generate various content types to keep your social media active.
  • Brand consistency: Maintains a professional appearance across your channels by using your brand’s specific color palettes and style guidelines.
  • Competitive insights: Offers AI-powered analysis of competitors’ activities and provides actionable strategies to enhance your social media performance.

Cons

  • Adjustment period: It may take a few tries to get your post just right, as initial outputs might require tweaking to align perfectly with your brand’s messaging and aesthetic.

Pricing

AI Social Content Generator starts at $35 monthly for two brands, 200 AI-generated posts monthly, and 100 competitor analysis runs. The following ad-ons are also available: 

  • Premium Stock AI Assets: $20/month
  • 100 Minutes of Voice-Over: $19.99/month

Further Reading: 25 Low-Effort Real Estate Social Media Content Ideas

4. Email Marketing with Mailchimp: Create Campaigns that Connect

The real estate market is competitive and staying top of mind with clients is key. To stay relevant, consider building a series of email campaigns that will educate and inform potential consumers. 

Mailchimp is an email marketing platform that helps you stay connected. It helps real estate professionals easily send personalized emails that keep potential buyers and sellers engaged. 

Whether you’re sharing new listings, market updates, or tips and tricks, Mailchimp’s user-friendly tools make it simple to create effective email campaigns that stand out in clients’ inboxes.

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Pros

  • User-friendly design tools: The platform offers a drag-and-drop editor and a variety of templates, making it simple to craft professional-looking emails without design skills.
  • Advanced segmentation: Enables targeted campaigns by allowing users to segment their audience based on behaviors, preferences, and previous interactions.
  • Comprehensive analytics: Provides detailed reports on campaign performance, including open rates, click rates, and conversions, helping realtors refine their strategies.

Cons 

  • Cost relative to list size: As your email list grows, so does the cost, which might be a consideration for realtors managing large databases. 

Pricing 

Mailchimp offers a free plan for basic needs with up to 500 contacts and a limited number of sends. Paid plans start at $13-20 monthly and provide more comprehensive features and greater sending capacity. Premium subscriptions jump to $350 per month for unlimited users and audiences.

5. Customer Management From Lead to Close with Pipedrive

Managing relationships in real estate can be the difference between closing a deal and missing out, making client management a necessity among your real estate marketing tools. 

Pipedrive is designed to streamline this aspect of the business, offering you a way to organize leads, follow up on prospects, and close deals efficiently. With Pipedrive, you can keep all of your client information and communication in one place, ensuring no detail is missed.

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Pros

  • Visual sales pipeline: Pipedrive provides a clear and customizable view of where each deal stands, helping you manage and advance deals from initial contact to close.
  • Activity reminders: Ensures you never miss a follow-up with automated reminders and scheduling features.
  • Automation and integration capabilities: Can automate administrative tasks and integrate with other tools like email platforms, call software, and listing databases to keep all your data connected.

Cons

  • Reduced customer service: Lower-level plans may offer limited customer support, which can be a drawback for users who need frequent assistance.
  • Limited custom fields: Most plans offer limited customization options, which can restrict the ability to tailor the system to unique business needs.
  • AI features reserved for higher tiers: AI capabilities are only included in the top-tier plans.

Pricing

Pipedrive’s pricing starts with an Essential plan at $14 per user per month when billed annually. Higher-tier plans offer more advanced features for growing businesses and large teams.

6. Websites with Wix: Build Your Online Image

It almost goes without saying that a solid website is critical for real estate professionals. A well-designed website showcases your listings and serves as a hub for your digital marketing efforts. 

Even if your broker services a website, having your own distinct platform can help you stand out and become more recognizable to buyers and sellers.

Wix is a great platform for real estate professionals who want to establish a personal website. It offers a user-friendly interface with a drag-and-drop builder that allows you to create and manage a professional-looking website without coding expertise.

It’s an ideal digital real estate marketing tool for showcasing listings and real estate-related resources.

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Pros

  • Ease of use: Wix’s intuitive design tools make it easy to create a visually appealing website quickly.
  • All-in-one solution: Wix provides integrated hosting, domain registration, design services, and built in SEO tools, streamlining website creation.
  • Customizable templates: Numerous real estate-specific templates are available, making it easy to start and customize your site to reflect your brand.

Cons

  • Limited analytics: Visitor analytics are unavailable on the free or Combo plans, hindering your ability to track and optimize site performance.
  • Storage limits: All plans have storage limits, which may require careful site content management, especially with high-resolution images and videos typical in real estate listings.
  • Template restrictions: Once your site is live, you cannot change templates without rebuilding your site. This can be restrictive if you wish to refresh your site’s design.

Pricing

Wix has four levels of monthly subscriptions depending on your needs:

  • Light: $17 
  • Core: $29 
  • Business: $36
  • Business Elite: $159

7. Captivating Content Writing with AI Writing Assistant 

Creating consistent content can be challenging when balancing other responsibilities, but it’s super important for growing an online presence. You’ll need content written for your website, email marketing, social media, and blog (if you plan on blogging for SEO).

Thanks to advances in AI technology, tools like the AI Writing Assistant can help produce professional content for you. 

The AI Writing Assistant is an all-purpose content generator. It can generate topic ideas, draft article outlines, and even write full articles or email messages, all of which can be tailored to reflect your brand’s voice and messaging goals.

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Pros

  • Efficiency: Quickly generates drafts for blogs, emails, and all of your content needs, significantly reducing the time spent writing.
  • Consistency: Maintains a consistent tone and style that aligns with your brand, ensuring professional communication across all channels.
  • Search engine optimization: Helps optimize content for search engines, increasing the visibility of your blog posts and the effectiveness of your email campaigns.

Cons

  • Generic content: While AI can produce competent drafts, the content may sometimes lack the nuanced understanding or personal touch that comes from human experience.
  • Supervision needed: AI-generated content often requires human oversight to ensure accuracy and relevance, particularly in complex or sensitive topics.

Pricing

AI Writing Assistant is $25 monthly for unlimited content, 25 different languages, and over 75 different types of content. 

Further Reading: An Insider’s 8-Step Guide to Real Estate Content Marketing

8. Lead Generation with Zillow Premier Agent

If you’re struggling to find leads, paying for a service like Zillow Premier Agent can be a game-changer. It sends qualified leads directly to you, eliminating the need for cold calling or extensive marketing efforts. 

This service improves your visibility by prominently featuring your listings and contact information on Zillow, a site visited by millions of potential home buyers. It directly connects you with interested buyers, significantly expanding your client base.

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Source: Zillow.com/premier-agent/

Pros

  • High visibility: Your listings get showcased on one of the most highly visited real estate websites, ensuring maximum exposure to potential buyers.
  • Direct leads: You receive inquiries directly from Zillow users, which means the leads are relevant and more likely to convert.
  • Included tools and analytics: Zillow offers various tools and a contact management system to help you easily track leads. 

Cons

  • Cost and contract: The service involves a contract and can be pricey, particularly in competitive markets where the cost per lead is elevated.
  • Variable lead quality: Although Zillow provides many leads, their quality can vary widely, requiring effort to sift through and focus on the most promising prospects.
  • Learning the system: Without a general understanding of contact management and analytics tools, there can be a learning curve for some.

Pricing

Zillow Premier Agent takes a percentage of each sale or referral fee. The referral fee will depend on the property’s location and the sale price. 

Social media platforms are a free and effective way to showcase your brand and interact with clients in real time. However, handling multiple social media accounts can quickly become overwhelming.

Semrush Social streamlines this process by offering a suite of tools that enable you to schedule posts, analyze performance, and manage all your social media accounts from one central platform. 

These tools include:

  • Social Poster: Schedule and post content across different social networks.
  • Social Tracker: Monitor your social media engagement and track performance metrics.
  • Social Content Insights: Gain insights into what content performs best with your audience.
  • Social Analytics: Analyze data to refine your social media strategies. 
  • Social Content Ideation: Generate ideas for engaging content based on trending topics and audience preferences.
  • Social Inbox: Manage all your social media interactions in one place, ensuring no message or comment is missed.

This set of tools ensures you maintain a consistent and engaging presence across various social networks, keeping your real estate business highly visible and interactive.

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Pros

  • Streamlined social media management: This consolidates the management of multiple social media accounts into one platform, making it easier to maintain a consistent posting schedule.
  • Advanced analytics: Track engagement and performance metrics to understand what content resonates best with your audience.
  • Competitor analysis: Monitor your competitors’ social media strategies and performance. This will give you insights into industry trends and help you refine your approach.

Cons

  • Learning Curve: New users might initially find the platform’s extensive features and analytics options take some time to get to know all the ins and outs.

Pricing

Semrush Social costs an additional $29.99/month, and the limits of each tool depend on the level of your main Semrush subscription. 

For more pricing information, see here

10. Optimize YouTube Videos with Keyword Analytics for YouTube

YouTube is a potent platform for real estate professionals. It allows you to showcase properties through video tours or drone footage, offer valuable real estate advice, and get your business in front of potential clients. 

However, just like website content, it’s important to optimize YouTube videos to be sure they reach the right audience. 

Keyword Analytics for YouTube allows you to research keywords, discover trends, and review the most viewed videos on YouTube in your niche, all from one place. 

The tool provides insights into the most searched terms and phrases related to real estate. This data can be used to make your videos more easily discoverable by potential clients searching for real estate content on YouTube.

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Pros

  • Targeted keyword insights: Find out which keywords and phrases potential clients are searching for and use these to guide your video content.
  • Content optimization: Tailor your video titles, descriptions, and tags to match these search trends, boosting your visibility on YouTube.
  • Competitor analysis: See what keywords your competitors use and how their videos perform.

Cons

  • Variable keyword relevance: Not all high-volume keywords used in general search engines are popular on YouTube, which can lead to discrepancies in expected reach and actual video performance.

Pricing 

Keyword Analytics for YouTube costs $10 monthly.

11. Build Quality Landing Pages with the Landing Page Builder

Landing pages are important real estate marketing tools for converting visitors into customers, but designing them can be difficult. 

The Landing Page Builder app in the Semrush App Center offers a comprehensive solution for marketers who value high-converting landing pages without the need to code. 

Whether you’re drawing traffic from advertising campaigns, social media, or email marketing, this tool lets you quickly create, optimize, and launch hundreds of landing pages under one roof, enhancing your or your client’s business potential.

Take a free trial of this app and search the template library for “real estate” to find templates made for your business.

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Pros

  • Ease of use: With drag-and-drop functionality and pre-made templates tailored for various businesses, anyone can create professional-looking landing pages without coding experience.
  • Smart sections: Streamline your workflow by using Smart Sections to replicate elements across multiple landing pages. Updates made in one place affect all applicable pages.
  • Conversion optimization: Build personalized landing pages targeted to specific audience demographics and use A/B testing to dial in headers, images, and calls to action.

Cons

  • Template uniformity: While convenient, the reliance on templates can sometimes result in landing pages that lack uniqueness.

Pricing

The Landing Page Builder has a 7-day free trial. After that, subscriptions start at $49 monthly for unlimited published landing pages, 10 custom domains, and 75,000 unique visits per month. For additional fees, you can add more custom domains and unique visits.

12. Virtual Staging with BoxBrownie

First impressions are important when marketing real estate. Some properties may not present as well when empty, but spending thousands on physical staging is unnecessary. Instead, you can opt for virtual staging.

BoxBrownie offers a dynamic virtual staging solution that transforms empty or outdated spaces into beautifully furnished, market-ready homes with just a few clicks. This service is perfect for realtors who want to enhance online property listings and attract more potential buyers by presenting a polished, inviting image of their properties.

Pros

  • High-quality imagery: BoxBrownie provides realistic, high-resolution images that make virtually staged homes look appealing and ready for sale.
  • Quick turnaround: Receive finished images quickly, usually within 48 hours, allowing for faster listing updates and marketing.
  • Cost-effective: Virtual staging is significantly more affordable than traditional staging, making it accessible for properties of all price ranges.

Cons

  • Limited physical interaction: Virtual staging only enhances online presentations and may not fully replicate the experience of physical staging for in-person viewings.
  • Dependence on quality photos: The effectiveness of virtual staging depends on the quality of the original photographs provided.

Pricing

BoxBrownie charges $24 per image rather than charging a subscription fee. 

The right real estate marketing tools can make all the difference in the transient property market. 

From enhancing your SEO and creating eye-catching ad campaigns to effectively managing social media and virtually staging properties, these tools are designed to streamline your operations and boost your marketing efforts. 

Embracing these solutions ensures your listings reach and resonate with potential buyers. 

Get ready to transform your real estate business with these powerful tools!



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