The Ahrefs Blog

Most SEO Facebook groups are riddled with spam. So we asked the 12,200 members of Ahrefs Insider, our customer-only Facebook group, to vote for their favorites.Even though there were more [...]

Most myths are harmless. Gum takes seven years to digest. Sharks don’t get cancer. Lightning never strikes the same place twice.Unfortunately, the same can’t be said for most SEO myths. At [...]

Key Performance Indicators (KPIs) help you understand how your business is progressing towards its goals.In the SEO world, you can find articles talking about tens of so-called KPIs, including bounce [...]

Schema markup is code that helps search engines to understand your content and better represent it in the search results.You’ve probably already encountered marked-up content in the form of rich [...]

Content marketing is important because it helps companies drive traffic, build trust with consumers, increase conversions, and generate more business. How do we know?Because content marketing is a big part of [...]

Redirects are simple. If you’re moving content to a new location permanently, use a 301 redirect. If you’re moving it temporarily, use a 302 redirect.But you might be wondering, why [...]

If you want to win at content marketing, you need a content marketing strategy.Because when you have one, you’ll be able to achieve results like this:And this:In this post, I’ll [...]

Most lists of SEO tips are pretty useless. They give generic advice like ‘write better content’ and ‘improve user experience,’ and overwhelm you with hundreds of tips.If you’ve read this [...]

Most Ahrefs users will be familiar with our traffic graphs. They show the estimated search traffic for any website or page over time.Here’s the graph for ahrefs.com:Having historical data like [...]

People make it sound like outsourcing SEO is the dream. You spend your days sipping cocktails on the beach while others do the hard work for you.But people often fail [...]

Having a Wikipedia page about yourself or your company is a milestone that improves your brand equity. And you don’t even need to visit Wikipedia to see that.Google any notable brand, [...]

It might look like a relatively standard post, but we strategically created it to attract links from an outreach campaign.And it worked. We sent 515 emails and got 36 backlinks [...]

Share of voice (SOV) is traditionally a measure of your advertising share compared to competitors. However, with most brands now fighting for visibility on organic channels like social and search, [...]

Not every blog post you publish will rank in search engines. Even if you’ve done keyword research and written great content, it’s not always possible to get things right on your [...]

If you run a business, you’ll probably want to appear at the top of Google when people search for certain keywords.For example, if you’re a plumber in London, you might [...]

Before we start looking for keyword ideas, let’s make sure we understand the basics.What are keywords?Keywords are the words and phrases that people type into search engines. They’re also known [...]

B2B content marketing is the process of creating and promoting content that appeals to businesses who are your target customers. The goal is simple: use content marketing to drive more traffic, acquire [...]

If you want to rank higher in Google and get more organic traffic to your website, you might have read that increasing your website authority is the solution.However, the truth [...]

Keywords are the words and phrases that people type into search engines to find what they’re looking for. For example, if you were looking to buy a new jacket, you might type [...]

PDFs are great for compatibility and consistency. They work on nearly any device and always maintain the same visual look. However, if you’re creating new content for the web, you [...]

Most blog posts should be at least 300 words in length. Any shorter than that, and you should probably question whether you have anything much to say at all.From there, [...]

Content marketing is simple. You create content designed to attract your target audience and turn them into customers.There are lots of ways to do this.Here are just a few popular [...]

Sitelinks are links to other pages (or sections of a page) that appear under some Google search results. They help users navigate to relevant information on a website quickly. Sitelinks first [...]

Are you curious about the state of SEO in 2020? Then look no further.We’ve curated, vetted, and categorized a list of up-to-date stats below.Click to jump to a category, or [...]