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Ahrefs Blog2020-04-27T15:23:03+10:00

The Ahrefs Blog

ahrefs BlogWe help you get better at SEO and marketing: detailed tutorials, case studies and opinion pieces from marketing practitioners and industry experts alike. Ahrefs Blog

605, 2020

The State of Nofollow, UGC, & Sponsored Link Attributes in 2020 [New Research]

May 6th, 2020|Ahrefs Blog|

In 2019, after 15 years, Google changed how nofollow works. It’s now a hint for both crawling and ranking. They also added two brand new attributes, rel=“ugc“and rel=“sponsored”.According to the announcement, [...]

1504, 2020

SEOs Are Breaking Pagination After Google Changed Rel=Prev/Next — Here’s How to Get It Right

April 15th, 2020|Ahrefs Blog|

The purpose of rel=prev/next is to indicate paginated pages in a series. Google originally used the markup to share signals with the group of paginated pages while still swapping to show [...]

2503, 2020

How Often Does Google Rewrite Meta Descriptions? (New Data Study)

March 25th, 2020|Ahrefs Blog|

Meta descriptions aren’t a ranking factor, but they can entice more clicks—and that leads to more traffic.That said, you’ve probably noticed that Google doesn’t always use the hardcoded meta description. [...]