The Ahrefs Blog

Everyone knows SEO is a fast-moving industry. Google is continually introducing new technologies and updating old ones to improve the quality of its search results.In the past, some of these [...]

If your competitors care about SEO, then they’re probably ranking for keywords that you’re not ranking for.Although that might sound like a negative, it can be a positive. If your competitors [...]

Since this is a beginner’s guide, it is only fair to start from the very basics.Link building is the process of getting other websites to link to pages on your [...]

Marketing tactics are activities that help you achieve marketing objectives. It’s how you execute your marketing strategy to be successful.Choosing the most suitable marketing tactics depends on your marketing objectives, [...]

Newsletters are hot again.The media has dubbed it the “Substack revolution.” Journalists, venture capitalists, marketers—it seems like everyone is starting a newsletter these days.But with more newsletters comes more choice, which makes [...]

Let’s first make sure we understand what on-page SEO is and why it matters.What is on-page SEO?On-page SEO (also called on-site SEO) is the practice of optimizing web pages to [...]

A marketing strategy is a business’s overall game plan for reaching consumers and turning them into customers.Everyone’s got an opinion on how to create a marketing strategy, but the key [...]

Website structure is how your site is organized and webpages interlinked. Having a logical site structure helps visitors and search engines easily find and navigate content while improving conversions and [...]

“Indexed, though blocked by robots.txt” shows in Google Search Console (GSC) when Google has indexed URLs that they aren’t allowed to crawl.In most cases, this will be a straightforward issue where [...]

Content marketing helps you attract, engage, convert, and retain customers you may not reach otherwise. And it’s never been more popular—if you’re not doing it, chances are your competitors already areThis [...]

Marketing Key Performance Indicators (KPIs) allow you to measure progress towards your strategic marketing objectives. Focusing on the right metrics and choosing the most suitable marketing KPIs for your business [...]

Every marketing idea below has worked for us.They’re all free or inexpensive, creative (not the usual boring ideas), and things that pretty much any business can do.Here’s the list:Write blog posts that rank [...]

A trailing slash is a forward slash (“/”) placed at the end of a URL such as domain.com/ or domain.com/page/. The trailing slash is generally used to distinguish a directory [...]

Every backlink tool will store different links.When building an index of the web, companies have to make many choices around crawling, parsing, and indexing data. While there’s going to be [...]

Marketing objectives are clearly defined goals that guide your marketing efforts. They’re a key component of every marketing strategy and provide benchmarks for evaluation.Every business needs marketing objectives because they help [...]

We asked the 13,400 members of Ahrefs Insider, our customer-only Facebook group, to vote for their favorite marketing podcasts. We also got suggestions from other Facebook marketing groups, Twitter, and LinkedIn.In [...]

Meta keywords are meta tags that you can use to give search engines more information about a page’s content. They’re found in a webpage’s HTML source code, and are not [...]

Competitive analysis is the process of identifying and researching your competitors to get the information you need to gain a competitive advantage.You need to conduct a competitive analysis as a [...]

In March 2018, we revived our YouTube channel and grew it from 14k subscribers to over 180k subscribers. We did this by following a list of proven strategies that helped us [...]

Earned media is publicity gained organically from promotional efforts, like press coverage, social media mentions, and search engine rankings.But why is earned media important? And how can you get more [...]

Google My Business is a free tool that allows business owners to create, manage and optimize their Google Business Profile. It exists to help businesses attract new customers from search and [...]

Google Discover is an automatically generated and highly personalized mobile feed based on your online activity. It shows information and news about the topics that interest you, like SEO or [...]

SEO writing is the process of researching, outlining, creating, and optimizing content to rank for a target keyword in Google and other search engines.Google’s success depends on delivering content that answers [...]

Recently, Google CEO Sundar Pichai was called to testify in front of Congress about potential bias in Google’s algorithms. This isn’t the first time Google has been accused of bias [...]