The Ahrefs Blog

Written by Si Quan Ong - Not every page on your website will earn you backlinks.That is one of the many reasons why link building is hard. Pages need links to [...]

Written by Si Quan Ong - Internet marketing can seem quite daunting and complicated. There are so many possibilities. But which strategies should you start with?To help answer that, we’ve dissected internet [...]

Written by Michal Pecánek - SEO ROI (return on investment) estimates the business value of all SEO activities in contrast to their cost. It’s one of the most common topics any [...]

Written by Mateusz Makosiewicz - When a visitor becomes a lead, they are a step closer to becoming a customer. That’s because a lead’s contact information allows you to start [...]

Written by Fraser McCulloch - People love to be entertained, as well as learn and experience new things. So let’s use this knowledge to build marketing experiences around our products [...]

Written by Himanshu Gupta - Successfully creating and scaling content is tough without a defined and robust content development process.Last year, the marketing team at Ahrefs published over 150 articles [...]

Written by Tim Soulo - It’s easy to find keywords that can bring lots of traffic to your website. What’s harder is to predict your chances of ranking for them.To help solve [...]

Written by Mateusz Makosiewicz - Social media marketing, search engine optimization, email marketing, marketing automation… the list of digital marketing specializations goes on and on. Of course, they are all [...]

Written by Joshua Hardwick - Everyone knows that niches like fitness, travel and tech are lucrative affiliate marketing opportunities. But big broad niches like this are also fiercely competitive, making [...]

Written by Si Quan Ong - Looking to create a buyer persona for your business? You’re in the right place.Many companies have experience creating buyer personas. It’s usually done after a [...]

Written by Si Quan Ong - A few years ago, I worked at ReferralCandy, a referral program SaaS company. The ReferralCandy blog was popular. We were publishing tons of content and [...]

Written by Bill Widmer - You’ve spent hours writing a new post, optimizing it for search engines, and crafting the perfect article to grow your traffic. But it means nothing [...]

Written by Tim Soulo - One of the most common use cases of Ahrefs is to check how much organic search traffic a given website (or webpage) gets.It is widely [...]

Written by Joshua Hardwick - Local SEO is the way forward if you want to get more customers to your local business from organic search.But what is local SEO, how [...]

Written by Patrick Stox - The web is constantly changing, and pages get removed or redirected. This makes links to these pages go to a broken page or possibly a page [...]

Written by Rebecca Liew - When it comes to writing a blog post, there are multiple formats you can use—and it all depends on the goal of your article and what [...]

Written by Mateusz Makosiewicz - Content maps help make sure your content serves a strategic role in nurturing your audience. It’s one of the best ways to keep your content aligned [...]

Written by Michal Pecánek - Integrated marketing communications is a requirement for long-term marketing success. The effectiveness of all your marketing campaigns largely depends on it.One can easily get lost in what it [...]

Written by Fraser McCulloch - Marketing automation is a must for any marketer, no matter the size of their company. It doesn’t matter whether you sell products or services. Those who [...]

Written by Andrei-Marcel Țiț - In the business world, risks and opportunities are everywhere. For example, an industry trend may be sweeping the market for a limited time and favor [...]

Written by Mateusz Makosiewicz - Let’s get something straight—homepage SEO exists.A homepage can rank for relevant non-branded keywords and help other pages on your site to rank too. You can [...]

Written by Priscilla Tan - Content optimization helps you get more out of your content efforts, but you don’t necessarily need to make the same optimizations as everyone else. It [...]

Written by Si Quan Ong - The difference between organic marketing and paid marketing is that organic marketing focuses on attracting traffic for free while paid marketing involves paying for [...]

Written by Patrick Stox - A lot of content that you’ll find on the web is created by SEOs or writers who do a little research and rehash a lot [...]