The Ahrefs Blog

In March 2018, we revived our YouTube channel and grew it from 14k subscribers to over 180k subscribers. We did this by following a list of proven strategies that helped us [...]

Earned media is publicity gained organically from promotional efforts, like press coverage, social media mentions, and search engine rankings.But why is earned media important? And how can you get more [...]

Google My Business is a free tool that allows business owners to create, manage and optimize their Google Business Profile. It exists to help businesses attract new customers from search and [...]

Google Discover is an automatically generated and highly personalized mobile feed based on your online activity. It shows information and news about the topics that interest you, like SEO or [...]

SEO writing is the process of researching, outlining, creating, and optimizing content to rank for a target keyword in Google and other search engines.Google’s success depends on delivering content that answers [...]

Recently, Google CEO Sundar Pichai was called to testify in front of Congress about potential bias in Google’s algorithms. This isn’t the first time Google has been accused of bias [...]

Bounce rate is the percentage of visitors that take no further action after landing on a webpage, like clicking through to another page, leaving a comment, or adding an item [...]

More people than ever are searching by voice. So it’s no surprise that the question on everyone’s lips is: ‘Hey Google, how do I optimize for voice search?’It’s a fair [...]

Most people approach affiliate keyword research all wrong. They look for low competition keywords, write a blog post, then shoehorn in as many affiliate links as possible.This approach tends to [...]

Everyone knows that page speed is important. It’s a confirmed Google ranking factor on desktop and mobile, impacts user experience, and can have a direct effect on your bottom line.But slow WordPress [...]

They say a picture is worth a thousand words, but when it comes to link building, a picture can quite literally be worth a thousand links.For example, take this simple [...]

Structured data is a standardized way to provide information about a web page. It helps search engines like Google to better understand what your content is about.But what’s in it [...]

Technical SEO is the process of optimizing your website to help search engines like Google find, understand, and index your pages.Although modern search engines like Google are relatively good at discovering [...]

Enterprise SEO can be defined by the size of the company or website, the complexity of the technology or teams, or by global operations. The goal is to increase visibility for [...]

People also ask (PAA) boxes have been becoming more prevalent over the past few years.In fact, according to Ahrefs’ Keywords Explorer, 43% of search queries now show a PAA box:In [...]

The meta description is an HTML attribute used to describe what a page is about. It can appear in search results as a snippet under the title tag to provide more [...]

Most SEO Facebook groups are riddled with spam. So we asked the 12,200 members of Ahrefs Insider, our customer-only Facebook group, to vote for their favorites.Even though there were more [...]

Most myths are harmless. Gum takes seven years to digest. Sharks don’t get cancer. Lightning never strikes the same place twice.Unfortunately, the same can’t be said for most SEO myths. At [...]

Key Performance Indicators (KPIs) help you understand how your business is progressing towards its goals.In the SEO world, you can find articles talking about tens of so-called KPIs, including bounce [...]

Schema markup is code that helps search engines to understand your content and better represent it in the search results.You’ve probably already encountered marked-up content in the form of rich [...]

Content marketing is important because it helps companies drive traffic, build trust with consumers, increase conversions, and generate more business. How do we know?Because content marketing is a big part of [...]

Redirects are simple. If you’re moving content to a new location permanently, use a 301 redirect. If you’re moving it temporarily, use a 302 redirect.But you might be wondering, why [...]

If you want to win at content marketing, you need a content marketing strategy.Because when you have one, you’ll be able to achieve results like this:And this:In this post, I’ll [...]

Most lists of SEO tips are pretty useless. They give generic advice like ‘write better content’ and ‘improve user experience,’ and overwhelm you with hundreds of tips.If you’ve read this [...]