The Ahrefs Blog

As SEOs, we tend to generalize goals because there is so much outside our control. “We can’t promise results.”The problem is that without a clear vision of what a win [...]

This template includes 13 vital sections needed to protect yourself and set clear expectations with your clients. It’s also fully customizable—you can easily swap out the names, edit the prices and [...]

If you want to learn SEO, you can piece everything together from blog posts and videos or take an SEO course. But what about an SEO certification?After spending hours researching [...]

Our content strategy at Ahrefs is simple.In a nutshell, we:Create blog posts and videos about relevant topics that people search for on Google and YouTube.Nurture and educate those people with useful [...]

If you know that SEO would be a good investment for your company, the first step is getting buy-in from your boss.That might be easy if you’re working for a tech-forward company [...]

Many SEO and content tools give readability recommendations related to something called a Flesch Reading Ease score.But how much attention should you pay to it? What is it really good for? [...]

SEO specialists are marketers who are responsible for improving a website’s visibility in organic search results. If they’re working in an agency rather than in-house, they may take on this [...]

Even if you’ve written the best blog post in the world, nobody is going to read it without a winning headline.Why?Because you have to win the click. And that’s the [...]

Following this SEO checklist helped us grow our blog traffic to over 640,000 monthly search visits.It works for ecommerce stores, local businesses, affiliate sites—anything.Here’s the checklist:Basic SEO checklistTechnical SEO checklistKeyword [...]

Everybody wants to rank high in Google because ranking high leads to more organic traffic.But to understand where you rank in the first place, you’ll need a rank tracker.In this [...]

Market research is a process of gathering, analyzing, and interpreting information about a given market. It takes into account geographic, demographic, and psychographic data about past, current, and potential customers, [...]

Organic search refers to the non-paid search results from a search engine. These results can’t be bought or influenced by advertisers; they’re the ones the search engine deems most relevant to [...]

Crawl budget is how fast and how many pages a search engine wants to crawl on your site. It’s affected by the amount of resources a crawler wants to use [...]

A marketing strategy is your business’s battle plan that guides your future marketing efforts.Having a marketing strategy is more crucial than ever. We’re swamped with new technologies, growth hacks, and [...]

Lead generation is the process of attracting, engaging and capturing the interest of your target market.Getting more leads is important because it gives you the ability to nurture your relationship [...]

Local keyword research is the process of finding keywords that people search for when looking for local products and services. Ranking for these keywords drives targeted local traffic to your [...]

Since 2015, we’ve grown the Ahrefs Blog from zero to over 600,000 monthly search visits.What’s our secret? Consistency.We’ve been using the same SEO strategy for the past six years, and [...]

The H1 tag is an HTML heading that’s most commonly used to mark up a web page title. Most websites use CSS to make the H1 stand out on the [...]

A content calendar (or “editorial calendar”) is a system used by content and marketing practitioners to organize, manage and schedule content production. On a macro level, a content calendar gives [...]

Since this is a beginner’s guide, let’s start with the basics.What is Technical SEO?Technical SEO is the process of optimizing your website to help search engines like Google find, crawl, [...]

I’ve been working for Ahrefs full-time for over three years. But before that, I ran an SEO business.My business wasn’t huge. At its peak, I was turning over between $5k-$10k [...]

Customer acquisition cost (CAC) is the average amount of money you spend to acquire a single customer.You calculate CAC by dividing customer acquisition expenses by the number of acquired customers. [...]

If you want search engine users to be able to find your website, it needs to be indexed.But how do you submit your website to Google in 2021? And do [...]

There’s always a debate about what skills marketers should learn.One person says it’s copywriting; another says it’s coding. One person argues it’s branding; another argues it’s strategic thinking. Add performance [...]