The Ahrefs Blog
We help you get better at SEO and marketing: detailed tutorials, case studies and opinion pieces from marketing practitioners and industry experts alike. Ahrefs Blog
The Current State of Google PageRank & How It Evolved
Written by Patrick Stox - PageRank (PR) is an algorithm that improves the quality of search results by using links to measure the importance of a page. It considers links [...]
How to Use WordPress in 9 Simple Steps (Beginner’s Guide)
Written by Bill Widmer - WordPress is the world’s largest content management system (CMS)—around 810 million websites are built on it.It’s free to use and includes all the features any website [...]
9 Common Technical SEO Issues That Actually Matter
Written by Mateusz Makosiewicz - In this article, we’ll see how to find and fix technical SEO issues, but only those that can seriously affect your rankings.If you’d like to [...]
Is Wix Good for SEO? Here’s Everything to Know About Wix SEO
Written by Bill Widmer - As of 2023, Wix provides solid options for a basic SEO setup that will cover most needs but still lacks the flexibility of more advanced [...]
How Much Does SEO Cost in 2023? [Industry Research]
Written by Joshua Hardwick - In November 2022, we surveyed members of the SEO industry to find out how much they charge for SEO services.Here are the top 10 takeaways:78.2% [...]
9 Aspects That Might Surprise You
Written by Michal Pecánek - Building links to English content has been covered a million times. But what do we know about link building in non-English markets? A lot of [...]
Here’s How to Start an Online Business (9 Steps to Success)
Written by Bill Widmer - Starting an online business changed the course of my life forever. It allowed me to live my perfect life, travel the world, and set my [...]
How to Use Google Keyword Planner in 2023
Written by Joshua Hardwick - Google Keyword Planner is a keyword research tool for advertisers. But you can also use it to find keywords for SEO. It can even show [...]
Grammarly’s SEO Strategy: 11 Interesting Insights
Written by Joshua Hardwick - Grammarly is a writing assistant. According to our data, its website gets an estimated 22.2M monthly search visits across 2,468 published pages.If Grammarly bought this [...]
How to Choose an Enterprise SEO Tool
Written by Patrick Stox - Enterprise SEO tools are made to meet the needs of larger and more complex companies. They typically need to support more users and have controls [...]
How to Perform a Competitor Link Analysis in 3 Steps
Written by Jessica Starks - A competitor link analysis is an assessment of the link profiles of major competitors where you look at their link building strategies to gain insights. [...]
A Basic 5-Step Guide That Anyone Can Follow
Written by Si Quan Ong - Several years ago, I worked in a startup with no marketing budget.No one had any marketing experience either. Being the only person who had [...]
7 Simple Steps to Grow Your Online Business
Written by Bill Widmer - Running an online business is an excellent way to be your own boss, work on your own terms, and (hopefully) make a lot of money.But growing [...]
7 Successful B2B Content Marketing Examples You Can Learn From
Written by Si Quan Ong - There is no one right way of doing content marketing.Depending on their goals, resources, target audience, and so on, different companies do content marketing [...]
A Simple (But Complete) SEO Tutorial for Beginners in 7 Steps
Written by Michal Pecánek - Starting with SEO can be overwhelming—many technical terms, checklists of tens of tasks to do, learning resources contradicting each other, and the list goes on. [...]
How to Use HARO (And Alternatives) to Get Killer Backlinks
Written by Jenny Abouobaia - HARO link building has taken the SEO industry by storm over the last few years. But today, actually getting results is hard work. HARO is [...]
8 Easy (But Effective) Ways to Grow Your Email List
Written by Bill Widmer - Your email list is one of your business’s most important marketing assets. Rather than fleeting traffic from temporary social media posts or paid ads, these [...]
How to Create an SEO Content Strategy (Follow the Ahrefs’ Framework)
Written by Si Quan Ong - SEO content is content designed to rank on search engines. So an SEO content strategy is your plan on how you’ll use that content [...]
How to Find Niche Keywords for SEO in 3 Steps
Written by Mateusz Makosiewicz - Niche keywords represent clear and specific topics that appeal to relatively small, often specialized parts of a given market.In other words, these are the “sustainable” [...]
Should You Buy Backlinks in 2022? It Depends
Written by Joshua Hardwick - Link building is hard, time consuming, and often soul-destroying.This is why many people turn to buying backlinks. But if you’ve been offered links in exchange for [...]
Inbound vs. Outbound Marketing: What’s the Difference?
Written by Si Quan Ong - Inbound marketing is where you build brand awareness and interest with content. Outbound marketing is where you reach out to consumers to do the [...]
What’s new at Ahrefs? (Oct 2022)
Written by Rebekah Bek - Let’s get right into it. New URL Rating (beta) You’ll see this beta version of our new URL Rating in the score card and history [...]
How to Do Keyword Optimization for SEO (3 Steps)
Written by Mateusz Makosiewicz - Keyword optimization is the process of increasing the relevance of a webpage’s content to a given search query.It’s a fundamental process in SEO because Google [...]
How to Get a Job in SEO
Written by Chris Haines - I’ve also interviewed lots of exceptional candidates and some not-so-great candidates for SEO roles. So what exactly does it take to get a job in [...]