The Ahrefs Blog

Every SEO guide ventures to solve the mystery of Google’s algorithm. But what if Google had a document telling you how it wants its algorithm to behave?Google’s Quality Rater Guidelines is [...]

Among other things, a good blog can:Drive traffic to your business.Increase awareness of your brand and products.Bring new customers your way.Educate and nurture your customers and prospects.Help you become a thought leader [...]

Marketing job boards are aplenty, but which ones are worth your time? To answer this question, we asked Twitter for some recommendations, added those we’ve personally used into the mix, and spent some [...]

Marketing departments are often criticized for bringing in low-quality leads that sales can’t convert. This kind of situation is caused by the fact that marketing and sales KPIs are often [...]

SEO metrics are indicators that help you understand whether your SEO is working. Some are essential, many are useful, and others are just vanity metrics that won’t help you make [...]

Every major local SEO organic and map pack study and survey shows links as one of the most prominent ranking factors. So if you want to rank yours or your [...]

Online marketing communities are excellent places to gain fresh perspectives, stay on the pulse of trends, learn from seasoned marketers and founders, and have watercooler conversations with like-minded folk.But with [...]

PPC (Pay-Per-Click) marketing is a form of online advertising where advertisers pay a fee each time someone clicks their ad. We all encounter these ads daily.Search ads are the most common [...]

Each month, thousands of people search for “backlink checker” in Google:We currently rank #1 for this term (and many others) with our free backlink checker:This helps to generate demand for [...]

SEO is a fierce zero-sum game war.That’s why some business owners resort to black-hat tactics to topple competitors from the top of the SERPs.While there are some black-hat SEO tactics you [...]

Just can’t get your marketing to work for your small business? Fret not. Here’s a list of 17 tips that’ll improve your marketing and help you get more customers.Know who you’re [...]

Building a successful website without data is hard. Really hard. Like doing a tightrope walk blindfolded, it is possible—but it’s way easier with the lights on.Enter Google Analytics.Google Analytics turns [...]

If you’ve worked with any type of site that deals with a large number of listings, you’ve likely come across faceted navigation.Faceted navigation is a widely accepted UX pattern that [...]

The 4 Ps of marketing is a model businesses use to control and optimize the essential factors of marketing a product or a service. The four components of the model [...]

If you’re trying to think of a winning idea for a product, service, or website, it’s tempting to think big. But this isn’t always the best way forward because popular [...]

Most new products fail—we’ve all heard that. But the better you prepare your product and yourself for the product launch, the better your chances of escaping that disheartening statistic.The go-to-market [...]

These people are all leads. Some of them will upgrade and become paying customers.In this guide, you’ll learn how to generate leads for your business.But first, some fundamentals…A lead is [...]

Has your organic search traffic plummeted in recent months, and you can’t figure out why?While it’s very unlikely these days, negative SEO could be the culprit.But before we talk about detecting, [...]

Email outreach is a staple of link building that the SEO industry swears by. And while it seems pretty straightforward on the surface, there are quite a few not-so-obvious roadblocks [...]

If you’re unsure whether making a change to your website will positively or negatively affect SEO, running an SEO test might be the solution.But when should you do SEO testing, [...]

A website migration is a term used to describe any significant changes to a website’s setup which may impact SEO, such as changes to the domain, URLs, hosting, platform, or [...]

In 1984, Nike collaborated with Michael Jordan to create an exclusive sneaker line, the Air Jordans.It was a hit. In just 12 months, the Air Jordan 1 sneakers racked up [...]

Few mainstream brands are as fascinating SEO-wise as Wise.Formerly known as TransferWise, this fintech company offering multi-currency accounts and quick international money transfers with fair fees currently gets an estimated [...]

As SEOs, we tend to generalize goals because there is so much outside our control. “We can’t promise results.”The problem is that without a clear vision of what a win [...]