Written by Roger Montti - Google published an announcement of upcoming changes to their cryptocurrency advertising policies and advises advertisers to make themselves aware of the changes and prepare to be in compliance with the new requirements. The upcoming updates are to Google’s Cryptocurrencies and related products policy for the advertisement of Cryptocurrency Coin Trusts. The changes are set to [...]
Written by Roger Montti - Google’s recent Search Off the Record podcast discussed the important details of SEO, including a thought provoking segment about how SEOs can benefit from realign their thoughts about traffic with other possibly more important goals. Traffic As A Measure Of Success? One of the most misinformed things that search marketers do is measure their success [...]
Written by Roger Montti - Update Florida, which happened twenty years ago this month, completely shook up the search results and changed what it meant to do SEO. The lessons learned in 2004 hold a key to understanding and surviving Google updates today. Before the update known as Florida, Google had monthly index refreshes that for a few days made [...]
Written by Roger Montti - Google updated the structured data related to the Video features rich results shown in Google search with new recommendations that influence the date and time the video was published. VideoObject Structured Data Type Changes The VideoObject structured data type is used by Google for displaying various kinds of rich results in Google Search, Google Discover, [...]
Written by Roger Montti - WordPress released the latest version of their website builder Gutenberg, introducing numerous features that make it easier to create websites with more control over the layout. Version 16.9 of Gutenberg adds incremental improvements that together add up to an easier to use site editor. WordPress Gutenberg 16.9 Gutenberg is the next generation WordPress website editor [...]
Written by Roger Montti - Jetpack WordPress plugin by Automattic released an updated version that expands on AI-based features and the ability to earn more from email subscriptions. Jetpack WordPress Plugin 12.7 Jetpack is a modular all-in-one plugin that brings virtually every important functionality that a website or business may need. Because it’s modular a user only needs to select [...]
Written by Roger Montti - The opportunity to tell WordPress what you need out of the CMS only comes around once a year. This year, WordPress wants to hear from SEO professionals, affiliates, recipe bloggers, small business owners, advertisers and others who depend on WordPress. What Is The 2023 WordPress Survey? The people who build WordPress conduct an annual survey [...]
Written by Roger Montti - United States antitrust lawsuit against Google uncovers emails of executives from Google Search, Chrome and Ads discussing schemes for increasing ad revenue. There are two documents, one from 2019 that features top Google executives from Search, Chrome and Ads hatching plans for pumping up ad revenues before the end of the quarter. At one point [...]
Written by Roger Montti - Microsoft announced a new conversational question answering model that outperforms other methods, answering questions faster and accurately while using significantly less resources. What is proposed is a new way to rank passages from content using what they call Generative Retrieval For Conversational Question Answering, which they named GCoQA. The researchers write that the next direction [...]
Written by Roger Montti - Google’s John Mueller offered advice about the use of Google Sites for SEO, downplaying the usefulness of Google Sites for SEO. Google Sites Google Sites is a website creation service offered at sites.google.com/new with a signed-in Google account. The site is hosted website builder that’s free and published under a sites.google.com domain although one can [...]