Written by Semrush - Refine Your SEO Strategy Once you’ve established your keywords, it’s time to refine your strategy: Create a keyword map. Analyze the intent of pages that rank. Identify questions that are being asked. Understand how difficult it is to rank for your target keywords. Checklist Section 3: Check For Errors & Perfect Your Technical SEO [12 Tasks] [...]

Written by Semrush - The content marketing landscape of 2022 continues to become more complex, focusing on customer experience and strategy. To navigate this space, your organization must prioritize content strategy and optimization of your content processes. In this article, we will share key insights from Semrush’s State of Content Marketing 2022 Global Report. New In 2022: Top 3 Content [...]

How do you build an SEO and content strategy that targets intent?Why is it important to consider search intent?How do you show the right content to the right audience at the right time in the buyer’s journey?First, you’ll need to know what search intent is.(Already know the basics? Jump straight to How To Improve Your Keyword Plan With Search Intent [...]

Get Qualitative & Quantitative DataSurveys can help you uncover a range of useful data on your current and target customers. They can include anything you want to know, from usage habits, location, and demographics, to personal or professional goals.You can also find other unexpected or hidden information that might be pertinent to your content marketing efforts.If you have an engaged [...]

Just about anyone can write content.But writing content that resonates with your audience and has an impact on your bottom line? That’s a much harder task.The good news is that you can create engaging articles, emails, landing pages, and copy that will achieve business goals and deliver on its promise to your readers at the same time.We’ll take you through [...]

With hundreds of people in its team operating in 30+ languages, Lionbridge’s translators are knowledgeable about international SEO and have certain SEO basics covered so that clients get top-notch services for their sites.With this strong requirement for SEO and multilingual coverage, Lionbridge picked Semrush as the platform of choice for managing its internal and client-based content efforts.While Lionbridge already had [...]

Backlink profile management is one of the most important tasks an SEO professional can undertake.However, so much goes into managing backlinks successfully, it can be daunting without help.This year, Semrush dramatically improved the solutions we offer so that anyone can conduct dynamic backlink management with ease.We recently asked our friends at Marketing Signals to take a test run of the [...]

Let’s look at how you can use Lighthouse to find the exact issues you may be dealing with.Looking at Core Web Vitals in LighthouseTo open Lighthouse, right-click anywhere on the webpage and select Inspect.Nike.comGo to the Lighthouse report and look for the Opportunities it lists. These tell you where you could optimize the speed of the page via development.Inspecting LCPScroll [...]

How to Set Up Position Tracking for Multiple LocationsHere’s how it works in six steps:Go to the Position Tracking tool and create a new campaign for the domain you wish to track.Set a target area by choosing a city, state/region, or ZIP code, and device type.Enter all of the target keywords you want to compete for (these keywords determine the [...]

TOFU Content Top StatsAccording to 70% of our respondents, organic search is the most efficient channel in attracting traffic at this funnel stage. And this is quite logical, as nowadays search engines have become the first place where people search for answers to their pains and questions.Social media marketing and email marketing are the channels mentioned by 60% and 54% [...]