Written by Benj Arriola - Keyword difficulty is a metric used by SEO pros to help quantify how easy or hard it is to break into the search engine results. It gives the SEO pros a way to gauge the level of effort needed to optimize for that search engine results page (SERP), which can further aid in SEO strategies [...]

Along Came Google: The Emergence of Google & PageRankInternal, Inbound, & Outbound Types of LinksInbound Link Focus: Natural Links from High-Quality Pages for Greater SEO BenefitsInternal Link Focus: Distribute PageRank Well Across Your SiteOutbound Link Focus: Just Appear NaturalSummaryIn the early days of SEO, even before Google existed, web ranking was heavily based on keyword usage within the page’s content.Without [...]