Last year was unprecedented, brutal, trying times, and more. But enough of the 2020 talk.Now you’ve got your whole year in front of you (which, if your schedule looks anything like mine, started in a dead sprint!).There’s just one thing: You haven’t actually put together a 2021 marketing strategy.You aren’t alone.Marketers and remote workers the world over felt the heat [...]

These days, it’s not uncommon to hear conversations around targeted advertising or digital personalization tinged with unease or concern.Are social platforms listening to our conversations?How do they know my name?What even is this product from Wish.com and why is it being advertised to me?It’s not to say that the concerns aren’t legitimate. After all, the idea of massive corporations buying [...]

The holidays are… sort of upon us?In my family, the annual joke is that if my mother starts asking about the holidays one month earlier than last year, we’ll eventually be giving her our gift wish lists in January!If your world is anything like mine, the holidays seem to come earlier and earlier every year.No more than 12 hours past [...]

Social media professionals, we have to talk.It’s about the election.I know, I know: No one wants to have this conversation.We’re tired.The world is on fire and it’s all we can do to stay upright throughout the course of the day.Our heads are spinning with the stuttered start-stops of our campaigns this year, paused and then unpaused and then paused again, [...]