A quick SEO win for most sites is to include the top ranking keyword in the title tags that are missing them.Think about it for a minute.If a page is already ranking for a keyword and if that keyword is not present in its title, then that page could rank higher if we were to add that term in a [...]

Google has been telling us for years that 15% of the searches they see each day, they haven’t seen before.If there’s one thing I’ve learned over the 15 years working on Google Search, it’s that people’s curiosity is endless. We see billions of searches every day, and 15 percent of those queries are ones we haven’t seen before – so [...]

You are probably familiar with this scenario.You put a lot of work to drastically improve the page speed and PageSpeed Insights scores of your client’s site.Mobile scores are particularly challenging to improve!Your client installs a new app or plugin and all your work goes down the drain.Can we go lower than 1?This is a frustrating, but sadly common situation.Fortunately, there [...]

During my SEJ eSummit presentation, I introduced the idea of generating quality content at scale by answering questions automatically.I introduced a process where we researched questions using popular tools.But, what if we don’t even need to research the questions?In this column, we are taking that process a significant step further.We are going to learn how to generate high-quality question/answer pairs [...]

Natural language processing (NLP) is becoming more important than ever for SEO professionals.It is crucial to start building the skills that will prepare you for all the amazing changes happening around us.Hopefully, this column will motivate you to get started!We are going to learn practical NLP while building a simple knowledge graph from scratch.As Google, Bing, and other search engines [...]