Written by Kevin Rowe - Getting a local business to rank is challenging for three reasons: An uptick in mobile uses because more people are using their phones to find businesses near them. A surge of businesses recognizing the value of local SEO are making results more competitive. Google Local Pack, which was once the top seven, is now just [...]
Tech giants are investing heavily in machine learning.In 2019, Microsoft invested in 11 artificial intelligence (AI) startups, with $1 billion for OpenAI alone. And they aren’t even the biggest source of corporate venture capital flooding into AI startups.In that same year, Intel Capital made 19 investments, and Google Ventures made 16 investments.That huge influx of capital means that AI computing [...]
No matter the product, the ultimate goal of any ecommerce site is to attract customers. Once on your page, they can navigate your well-designed interface and peruse your products before finally sealing the deal by clicking “add to cart.”The challenge is figuring out how to get them there.One of the most important tools for ecommerce entrepreneurs is link building. By [...]
With Google’s Page Experiment looming right around the corner (it’s set to start rolling out in June), site developers and business owners worldwide are funneling more time and resources into user experience improvements.Given the upcoming update’s focus on loading, interactivity, and visual stability, it’s an opportune time for site owners to audit their site performance.Perhaps you’ve heard that one major [...]
Gather InformationCreate the First Draft of Your Creative BriefGet Feedback and Revise Your BriefSubmit to Your Content TeamsOngoing RefinementCreative Briefs are a Foundation for Collaboration & CommunicationSpending hours on market research, competitor analysis, and comparing color palettes to develop a creative brief may sound extraneous, especially for smaller organizations.But although compiling a creative brief may be time-consuming, it’s far from [...]
Category pages primarily serve a practical purpose, dividing an ecommerce store’s inventory into manageable subsections so online shoppers can quickly navigate to specific products.However, like most website pages, category pages also serve a higher function; they can attract users from search engine results pages to the website.Accomplishing this with a category page is easier said than done.The process might involve [...]
Experienced SEO professionals are goal-oriented workers.They work with their employers or clients to set clear expectations for traffic growth and the timeline for meeting those goals.A successful SEO pro first evaluates where the company stands in terms of domain authority and sales, then creates an action plan for selecting and improving key performance indicators.Creating this action plan is where it [...]
Since Google launched its Search Off the Record podcast and Google Webmasters Google Search News video series, SEO professionals have had more insight into the search engine’s recent inner workings and changes.Both the podcast and video series include Google’s senior webmaster trends analyst, John Mueller, who also streams SEO office hour videos where he answers questions from SEO pros and [...]
Organizations that have substantial brand equity, or are working to build it, will have a gold mine of untapped linking opportunities scattered on a blog, influencer, and news sites.While good PR teams are great at getting their company and brand or product story published, they don’t always have the direction, or it’s out of their scope to align that work [...]
I don’t want to trivialize the amount of work and planning that went into this major win.More than 600 links in one month with two people, with one-to-one outreach, is an anomaly for many SEO professionals or content marketers.But the work started way before the actual project began, and I’ll explain further about how to align the right resources to [...]