About Jenn Mathews

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So far Jenn Mathews has created 7 blog entries.
23 10, 2020

Choosing the Right SEO Agency for Enterprise SEO

2020-12-21T12:22:47+11:00October 23rd, 2020|Search Engine Journal|

Choosing the right SEO agency can be a daunting task in itself.Considering the complexity of what is needed from an enterprise SEO agency adds an entirely new level that can be overwhelming.With so many SEO agencies popping up all over, how do you know which ones truly know how to optimize a website with the latest in Google’s algorithms without [...]

23 10, 2020

How to Calculate ROI for SEO When Targeting a Set of Keywords

2020-12-21T12:22:45+11:00October 23rd, 2020|Search Engine Journal|

Calculating ROI for SEO is one of the biggest struggles most SEO professionals face.SEO pros have the benefit of keyword volume data that provides insight into what people are interested in (data that other channels may not have).But being able to understand what the lift would be if you make changes for SEO can be a bit of a conundrum.In [...]

24 09, 2020

20 Things I Learned From 20 Years of Working in the SEO Industry

2020-12-21T12:19:40+11:00September 24th, 2020|Search Engine Journal|

Being an SEO professional has its challenges and its rewards.After working for in the SEO industry for more than 20 years, I have come to learn a lot about myself and the peculiarities that come with optimizing websites.I started my career in 2000 optimizing my pet supply website for search engines Excite and Lycos.I learned from Microsoft’s bCentral for Business [...]

4 09, 2020

How to Plan Your Enterprise SEO Strategy

2020-12-21T12:17:32+11:00September 4th, 2020|Search Engine Journal|

Most enterprise-level organizations expect a strategy for SEO before the fiscal year begins.This strategy is usually communicated up through the key stakeholders (Directors, VPs, and even C-levels) who tend to show an interest in SEO for the company.Once the strategy is agreed on and confirmed by all involved, it will act as a sort of reference throughout the year as [...]

30 08, 2020

The 4 Pillars of Enterprise SEO Success

2020-12-21T12:16:50+11:00August 30th, 2020|Search Engine Journal|

Enterprise companies are realizing that to be successful at SEO, they shouldn’t only be heavily focused on the technical stuff or at identifying opportunities for growth to build content around.Companies know that they need people who can communicate to executives effectively as well as with a mix of teams (technical, creative, some who know SEO and some who have no [...]

29 08, 2020

Top 5 Challenges of Enterprise SEO

2020-12-29T11:43:53+11:00August 29th, 2020|Search Engine Journal|

What makes enterprise SEO unique from a general knowledge in SEO?The complexities.A larger company has the technical challenges of a complex site architecture to getting budget for the tools and help needed to be successful.I have seen many SEO professionals come from consulting or agency environments who have strong technical, content, and general knowledge of SEO.What they lack, however, is [...]

28 08, 2020

Has Your Company Reached the Enterprise SEO Level? How to Know

2020-12-21T12:16:47+11:00August 28th, 2020|Search Engine Journal|

When it comes to SEO for enterprise companies and working in-house, an SEO professional will start to feel overwhelmed with the growing set of keywords they optimize for and the thousands of impressions they’re seeing.When I made the move from agency to in-house, I experienced this feeling first-hand.With each move to a larger company as I advanced in my career, [...]

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