Written by Natalie Hoben - Search engine optimization, in its most basic sense, relies upon one thing above all others: Search engine spiders crawling and indexing your site. But nearly every website is going to have pages that you don’t want to include in this exploration. For example, do you really want your privacy policy or internal search pages showing [...]
Written by Natalie Hoben - “Find a need and fill it.” This quote is widely attributed to Henry J. Kaiser, the son of German immigrants who became the millionaire head of a vast industrial empire. It’s also probably the simplest, clearest explanation of a value proposition, finding where the need is and then addressing it. Arguably the most important part [...]
Written by Natalie Hoben - Properly diagnosing high bounce rates to identify areas of improvement is a useful way to increase user engagement, improve site rankings, and put more money in your pocket. There are many misconceptions about bounce rates, so let’s define what it is and explore why it’s sometimes a good thing but other times needs improvement. Google [...]
People are constantly bombarded with messages from several channels on a daily basis, via Facebook, TikTok, Instagram, email, texts, online ads, and much more.It can be quite the challenge to grab someone’s attention and keep it, even briefly, in this day and age.Creating a message that captivates people is critical. The most crucial factor when it comes to creating engaging [...]
Google Trends can provide a wealth of insights that can help guide keyword and content strategies.In this article, you will learn a few ways to use Google Trends to help gain insights for YouTube and your video content strategy.What Does Google Trends Data Represent?There is a good amount of confusion over what data is actually represented within Google Trends.Google Trends [...]
Searching for images on Google is a simple process.Many of us can quickly find a picture of something we are searching for by performing a basic Google image search.Google populates the results, sometimes with ads in the first row, with rows and rows of images and then links back to their respective websites.This is the standard image search functionality that [...]