Written by Ilya Cherepakhin - Alongside any PPC effort, it is worth setting up a companion remarketing campaign. Too often, campaigns target all users with the same ads and the same bids – users who are seeing your ads for the first time and those who have seen them before, or those who have already visited your site through another [...]

January 19 – save the date! Meta has announced that audience targeting changes are coming to Facebook ad campaigns.In response to industry pressure, Facebook parent brand Meta is holding up to its earlier promise and will scale back advertiser targeting settings.This is also indicative of a broader trend.On one hand, a high degree of targeting precision supports creating highly personalized [...]

Despite the rebranding at Meta – the company formerly known as Facebook – advertising options on Facebook and Instagram are expected to remain as we know them for the foreseeable future.One hopes that the recent attention from public hearings will encourage the company to address its shortcomings.At the same time, user engagement with ads on Facebook and Instagram and campaign [...]

It’s been just about a year since TikTok’s ad management platform launched. If there were any skeptics about TikTok’s potential as an online advertising platform, this past year’s growth has dispelled all doubts.So you know TikTok deserves a piece of your marketing. But why invest resources and budget into a TikTok strategy, other than because everyone else is doing it?Read [...]

Google’s quest to organize the world’s information has taken a new twist.It may now include your finances.Just before Thanksgiving, Google announced that in early 2021 it will allow its Google Pay app users to open bank accounts through a partnership with 11 banks.In parallel, Google is introducing several upgrades to its core Google Pay services.Together, these developments position Google as [...]

How often do you look around Gmail’s settings?The treasure trove of time-saving and productivity-enhancing features is well worth your time.Between some latest enhancements and older yet seldom used aspects, here are 22 reasons for you to look under the hood.1. Install the Gmail AppGo through the trouble of downloading the dedicated Gmail app on your mobile device.While it is possible [...]

Have you heard that social media advertising doesn’t drive results? Or that advertising on Facebook isn’t worth it anymore with the evolution of other social platforms? If so, think again. What follows are just 10 reasons why you should include Facebook in your marketing mix – highlighting its key differences versus other social media platforms and advantages against other digital [...]