Written by Maddy Osman - Keyword research is an essential component of any ecommerce SEO strategy. It gives direction regarding what to optimize for and reveals vital information on how to grow your online business. It also helps you understand the landscape and the search terms customers are using to find your website online – which can be used to [...]
Written by Maddy Osman - We’ve all heard the stories… and sadly, most of us have lived one or two of them, as well. They range from high maintenance and unreasonable to demanding, insulting, and just plain rude. They’re the clients from hell. I have my own client from hell story or two – okay, more than two. Getting out [...]
When it comes to SEO, keyword research is an important foundational step.It’s easy enough to dismiss keyword research in favor of the more generalized “write great content” strategy.The fallacy with this approach is that “great content” doesn’t differentiate between people at different stages of the buyer’s journey.Keywords do.You need to know what people search for and how they search.For example, [...]
Why does Google remove content from its index?Google chooses to exclude some webpages because not every optimization is a good one, and some content just doesn’t provide a good answer for searchers.You may be accidentally publishing spam pages in pursuit of SEO or trying to deceive Google’s algorithm.In this column, you’ll learn more about 20 different ways you might find [...]
Your WordPress theme encapsulates your brand’s aura and helps provide a good user experience. But people often forget about the search engine optimization (SEO) aspect of it.A WordPress theme that isn’t SEO-friendly (or worse, is bloated and slow) can be a real hindrance in the fiercely competitive battle to land on top of the search engine result pages (SERPs).And since [...]
As digital marketing professionals know all too well, trends in the industry move fast.It can be overwhelming trying to keep up with the ever-changing landscape.Staying up-to-date and applying best practices in SEO and digital marketing is a lot easier with the assistance of helpful tools.Here are 13 great options available as Chrome extensions to boost your efficiency and productivity right [...]
Optimizing your website for traffic, revenue, and conversion is one of the most essential parts of SEO.In 2021, success means going beyond having a neat and glossy design that sometimes can be a hindrance in terms of how search engines view and crawl your website.Conventional flat site structures are always popular.But last year Google’s John Muller, in a Webmaster Hangout, [...]
Even if you haven’t read through all 175 pages of the current edition of Google’s Search Quality Rater Guidelines (at publication, last updated on October 2020), you may have some idea of what you’d find within.The Search Quality Raters Guidelines are created and updated by Google, then shared with hired Quality Raters.Quality raters use the guidelines to evaluate search results [...]
This year, we witnessed a continued and rapid acceleration of the relationship between content and SEO.As consumers looked to find more relevant information to their questions online, search marketers strived to ensure the answers, and content, are relevant and visible.Events like COVID-19 affected the demand for SEO and the need for high-quality, informational, and up to date content.The way search [...]
A local search strategy is incredibly important.For community businesses and businesses looking to take advantage of mobile, as well as new and changing consumer behaviors, having a local SEO plan is now a necessity more than an option.Customers across all industry types are searching for the best products and services near them – and this does not just mean retail [...]