About Maddy Osman

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So far Maddy Osman has created 10 blog entries.
8 09, 2021

10 Unique & Free Keyword Research Tools You Didn’t Know You Needed

2021-09-08T21:45:11+10:00September 8th, 2021|Search Engine Journal|

When it comes to SEO, keyword research is an important foundational step.It’s easy enough to dismiss keyword research in favor of the more generalized “write great content” strategy.The fallacy with this approach is that “great content” doesn’t differentiate between people at different stages of the buyer’s journey.Keywords do.You need to know what people search for and how they search.For example, [...]

16 08, 2021

20 Ways to Get Deindexed by Google

2021-08-16T23:40:32+10:00August 16th, 2021|Search Engine Journal|

Why does Google remove content from its index?Google chooses to exclude some webpages because not every optimization is a good one, and some content just doesn’t provide a good answer for searchers.You may be accidentally publishing spam pages in pursuit of SEO or trying to deceive Google’s algorithm.In this column, you’ll learn more about 20 different ways you might find [...]

12 08, 2021

How to Choose the Best WordPress Theme for SEO

2021-08-12T23:45:44+10:00August 12th, 2021|Search Engine Journal|

Your WordPress theme encapsulates your brand’s aura and helps provide a good user experience. But people often forget about the search engine optimization (SEO) aspect of it.A WordPress theme that isn’t SEO-friendly (or worse, is bloated and slow) can be a real hindrance in the fiercely competitive battle to land on top of the search engine result pages (SERPs).And since [...]

30 04, 2021

13 Best Chrome Extensions for Digital Marketing and SEO

2021-05-02T04:37:08+10:00April 30th, 2021|Search Engine Journal|

As digital marketing professionals know all too well, trends in the industry move fast.It can be overwhelming trying to keep up with the ever-changing landscape.Staying up-to-date and applying best practices in SEO and digital marketing is a lot easier with the assistance of helpful tools.Here are 13 great options available as Chrome extensions to boost your efficiency and productivity right [...]

7 12, 2020

10 Ways Website Structure Can Affect SEO

2020-12-21T12:26:54+11:00December 7th, 2020|Search Engine Journal|

Optimizing your website for traffic, revenue, and conversion is one of the most essential parts of SEO.In 2021, success means going beyond having a neat and glossy design that sometimes can be a hindrance in terms of how search engines view and crawl your website.Conventional flat site structures are always popular.But last year Google’s John Muller, in a Webmaster Hangout, [...]

20 11, 2020

What Google’s Quality Rater Guidelines Tell Us About UX

2020-12-21T12:25:36+11:00November 20th, 2020|Search Engine Journal|

Even if you haven’t read through all 175 pages of the current edition of Google’s Search Quality Rater Guidelines (at publication, last updated on October 2020), you may have some idea of what you’d find within.The Search Quality Raters Guidelines are created and updated by Google, then shared with hired Quality Raters.Quality raters use the guidelines to evaluate search results [...]

15 10, 2020

How to Evaluate the SEO Value of a Piece of Content

2020-12-21T12:21:46+11:00October 15th, 2020|Search Engine Journal|

This year, we witnessed a continued and rapid acceleration of the relationship between content and SEO.As consumers looked to find more relevant information to their questions online, search marketers strived to ensure the answers, and content, are relevant and visible.Events like COVID-19 affected the demand for SEO and the need for high-quality, informational, and up to date content.The way search [...]

11 10, 2020

A Complete Local SEO Checklist

2020-12-21T12:21:17+11:00October 11th, 2020|Search Engine Journal|

A local search strategy is incredibly important.For community businesses and businesses looking to take advantage of mobile, as well as new and changing consumer behaviors, having a local SEO plan is now a necessity more than an option.Customers across all industry types are searching for the best products and services near them – and this does not just mean retail [...]

16 08, 2020

How to Create an Editorial Calendar for Content Marketing in 5 Easy Steps

2020-08-16T23:00:12+10:00August 16th, 2020|Search Engine Journal|

For many content teams, building an editorial calendar seems like nothing more than an idealistic dream.You know that you should do it – but what usually ends up happening is a content planning process that’s haphazard, at best.Perhaps the biggest obstacle to actually using an editorial calendar lies in, well, it’s usefulness.To be sure, it’s one thing to grab an [...]

6 08, 2020

Is Groupon Marketing Really Worth It for Your Businesses?

2020-08-06T22:00:46+10:00August 6th, 2020|Search Engine Journal|

Working in sales at Groupon was my first full-time job after graduating from college.My responsibilities revolved around building relationships with businesses that were considered to be a good fit for the Groupon marketplace.After selling them on running a Groupon deal, it was also my responsibility to work with these businesses to structure the resulting campaign in a way that it [...]

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