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So far Maddy Osman has created 5 blog entries.
20 11, 2020

What Google’s Quality Rater Guidelines Tell Us About UX

2020-11-20T23:45:28+11:00November 20th, 2020|Search Engine Journal|

Even if you haven’t read through all 175 pages of the current edition of Google’s Search Quality Rater Guidelines (at publication, last updated on October 2020), you may have some idea of what you’d find within.The Search Quality Raters Guidelines are created and updated by Google, then shared with hired Quality Raters.Quality raters use the guidelines to evaluate search results [...]

15 10, 2020

How to Evaluate the SEO Value of a Piece of Content

2020-10-15T00:54:12+11:00October 15th, 2020|Search Engine Journal|

This year, we witnessed a continued and rapid acceleration of the relationship between content and SEO.As consumers looked to find more relevant information to their questions online, search marketers strived to ensure the answers, and content, are relevant and visible.Events like COVID-19 affected the demand for SEO and the need for high-quality, informational, and up to date content.The way search [...]

11 10, 2020

A Complete Local SEO Checklist

2020-10-11T00:11:08+11:00October 11th, 2020|Search Engine Journal|

A local search strategy is incredibly important.For community businesses and businesses looking to take advantage of mobile, as well as new and changing consumer behaviors, having a local SEO plan is now a necessity more than an option.Customers across all industry types are searching for the best products and services near them – and this does not just mean retail [...]

16 08, 2020

How to Create an Editorial Calendar for Content Marketing in 5 Easy Steps

2020-08-16T23:00:12+10:00August 16th, 2020|Search Engine Journal|

For many content teams, building an editorial calendar seems like nothing more than an idealistic dream.You know that you should do it – but what usually ends up happening is a content planning process that’s haphazard, at best.Perhaps the biggest obstacle to actually using an editorial calendar lies in, well, it’s usefulness.To be sure, it’s one thing to grab an [...]

6 08, 2020

Is Groupon Marketing Really Worth It for Your Businesses?

2020-08-06T22:00:46+10:00August 6th, 2020|Search Engine Journal|

Working in sales at Groupon was my first full-time job after graduating from college.My responsibilities revolved around building relationships with businesses that were considered to be a good fit for the Groupon marketplace.After selling them on running a Groupon deal, it was also my responsibility to work with these businesses to structure the resulting campaign in a way that it [...]

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