As marketers, we sometimes get so caught up in attracting new customers that we lose sight of what’s right in front of us – an existing customer base that’s already interested in our products and services.In reality, we should be focused on retaining the customers we do have.But how do you build out a content marketing strategy that will help [...]

Looking for a full-funnel strategy to generate more B2B leads?You’ll need to target your ideal customer with precision, maintaining a consistent multi-channel messaging strategy from the top of the funnel to the bottom (including post-funnel).After reading this guide, you’ll know:Where your customers are.How to determine the cost for each online traffic acquisition channel.How to maximize performance.And actionable ways to scale [...]

Looking for new ways to market to a local audience?Google My Business Event Posts and Facebook Events are two great ways to get a little extra exposure.In this article, you’ll learn how to utilize Google My Business Posts and Facebook Events to gain extra exposure for your local business or clients.How to Use Google My Business Posts for Your Local [...]

Google has rolled out several new features and attributes in Google My Business (GMB) since the Coronavirus began.If you’re running a local business, you need to know about those updates so you can get the most out of the platform.In this article, we’ll check out 10 recent changes to Google My Business that you need to check out.1. Health & [...]

Paid media has one job: to lift your brand.And as digital marketing evolves, so too will your strategy.So how should you change your paid media strategy in 2021?Here are eight changes you can incorporate without a second thought.1. Getting Passing Ads to ConvertPassing ads are a growing sector of the paid media world.This is evidenced by the recent evolution of [...]

Want to stay ahead of the curve?That’s where Google Ads Keyword Forecast tool comes in.Here’s a rundown of this tool and how to use it to your advantage.Plus, I’ll cover how to integrate the Keyword Forecast tool into a holistic paid media and SEO mix.What Is the Google Ads Keyword Forecast Tool?It’s one thing to know what’s trending now.That’s a [...]

Have a WordPress site?Want more visibility in the SERPs and more traffic?Of course you do!True success with a WordPress website all begins with your SEO.In this post, you’ll learn some of the most common WordPress SEO mistakes and how to fix them.I’ve been doing WordPress SEO since 2007.Along the way, I’ve learned a great deal about what it takes to [...]