Picture this: You’ve spent hours researching and writing a phenomenal article.Obviously, you want people to read the article since you worked so hard to create it.But here’s the sad truth: on average, 6 out of 10 people only look at the headlines before sharing an article. And only 49% claimed to read the articles.What is a content creator to do?There’s [...]
What are the most important PPC trends that you should focus on in 2022 for greater success?For our fifth annual look at PPC Trends here on Search Engine Journal, we once again reached out to some of the top PPC experts for their insights.Here are the top 10 PPC trends you need to know for 2021 – from paid search [...]
Search Engine Journal is expanding its editorial team.We’re excited to announce that Search Engine Journal is looking to hire a Paid Media Editor.Apply here or continue reading for more details.The starting date is yesterday for the right candidate.You will be working closely with the Executive Editor and Managing Editor to ensure that our PPC section is filled with accurate, timely, [...]
On-page SEO is one of the most essential aspects of your SEO strategy as a whole.Yet there is a lot of confusion and misinformation around which optimizations really matter, where you should invest your time, and how to do on-page SEO properly.Ready to learn the most up-to-date best practices and important considerations across 11 crucial on-page elements?In A Complete Guide [...]
Google says its algorithm takes more than 200 signals into consideration when ranking webpages.But Google doesn’t list all of those 200+ ranking factors. Not anywhere.And most of those who claim to know all 200 Google ranking factors are lying – either to you or to themselves.That’s why we have set out to uncover the truth about Google ranking signals. Or, [...]
If you want to rise above the competition in the SERPs, all you have to do is publish high-quality content.Sounds easy, right?However, there are a couple of problems with this. Everyone thinks that their content is the highest quality out there.Also, high-quality content is perhaps one of the most difficult aspects of SEO to define. Too often, people are focused [...]
With so much content to process, search engines prefer data on a website to be structured in a way that helps easily identify and understand your content.With schema markup, marketers have hundreds of item properties to base their optimizations on.So which ones are used the most?Enterprise SEO platform BrightEdge did some research by looking at the highest ranking pages in [...]
“How do I create content that Google wants?”That’s a question we hear a lot as SEO professionals.Your website runs on content. It fuels Google to rank your site well by building Expertise, Authoritativeness, and Trustworthiness – that’s what E-A-T stands for. You’ve got to make every piece of content count.This guide will help you get there.Your Guide to Google E-A-T [...]
Want to learn how to do keyword research the right way?Not sure how to find the best keywords to target?How do you even know what’s ranking?There are plenty of questions around the topic of keyword research because it’s one of the most important aspects of the SEO process. It’s also one of the most challenging.Search trends and user behavior are [...]
Are you ready for Google’s Page Experience Update and Core Web Vitals – the newest ranking factors?On May 28, 2020, Google introduced something they called Core Web Vitals.Starting in mid-June, these Core Web Vitals will become Google ranking signals.Core Web Vitals – which measure and evaluate the speed, responsiveness, and visual stability of websites – offer more opportunities for a [...]