About Josh McCoy

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So far Josh McCoy has created 9 blog entries.
11 01, 2024

4 Tips For Planning Your Digital Media Mix

2024-01-11T21:00:32+11:00January 11th, 2024|Search Engine Journal|

Written by Josh McCoy - From an agency advertiser’s perspective, our job is fun and exciting but also challenging and laborious in the same breath. Each scoped campaign, across a myriad of industries and objectives, can present the daunting task of developing the best digital media to approach the right audience and satisfy the client’s needs. While projects should never [...]

25 08, 2022

When To Canonicalize, Noindex, Or Do Nothing With Similar Content

2022-08-25T09:46:06+10:00August 25th, 2022|Search Engine Journal|

Written by Josh McCoy - Picture your content as you do yourself. Are you carrying some baggage you could get rid of? Carrying something you want to keep but maybe want to repurpose or see differently? This is no different when it comes to website content. We’ve all likely sat around as a group of minds thinking about the content [...]

8 07, 2022

7 Tips For Building SEO + UX-Minded Navigation

2022-07-08T21:45:45+10:00July 8th, 2022|Search Engine Journal|

Written by Josh McCoy - As digital marketers, it can feel like we’re chasing metrics that continuously move. While arduous to some, it’s a passion for others. Either way, we’re always looking for the next genre of optimization that can get us closer to our goals. While chasing bright and shiny marketing trends, obsessing over coveted SEO keyword rankings, creating [...]

18 04, 2022

Website Spring Cleaning In 3 Easy Steps

2022-04-18T22:45:43+10:00April 18th, 2022|Search Engine Journal|

Written by Josh McCoy - Spring means it’s not only time to enjoy the fresh air but also to think about the tradition of spring cleaning. If it helps reduce stress and eliminate waste in your home (and other aspects of your life), why wouldn’t it be helpful with your website? Over time, you may make additions to your home, [...]

30 11, 2021

4 Tips For Measuring Your Brand Lift In Google Search

2021-11-30T02:45:18+11:00November 30th, 2021|Search Engine Journal|

It’s become clear that a siloed approach doesn’t win the online marketing game. We’re all in the same chase to attract new eyes and retain loyal customers, after all.However, unless you are selling products online or generating leads, it can be difficult to show what digital marketing and advertising as a whole are bringing to the table.It can take quite [...]

30 08, 2021

How to Set up Google Analytics Goals & 10 Tips to Get Ahead

2021-08-30T23:40:17+10:00August 30th, 2021|Search Engine Journal|

How well you understand your website traffic will ultimately determine the success of your marketing and advertising efforts.And there’s more involved in performance analysis than simply reviewing user behavior metrics such as bounce rate, time on site, and pages per session.You may unknowingly be falling victim to high traffic generation and low site engagement due to a lack of call [...]

20 04, 2021

4 Ways to Enhance your Digital Marketing via Cross-Channel Insights

2021-04-20T23:07:10+10:00April 20th, 2021|Search Engine Journal|

Taking a new approach to how you strategize your digital campaigns might be just what you need to break through a plateau and better serve your targeted audiences. This is one way that cross-channel insights can drive real gains.Moving beyond your usual resources, processes, and toolsets gives you the chance to learn more about who you are trying to reach [...]

19 12, 2020

Search Marketing Year-End Audit Tips

2020-12-19T00:45:01+11:00December 19th, 2020|Search Engine Journal|

As much as it didn’t seem possible, we’ve made it to the end of 2020. It’s been quite a “different” year for many of us as search marketers.Interesting challenges presented themselves with shrunken budgets for many, or even altered tactics to see success during this year’s darkest days.For a fortunate few, business actually grew digitally in certain industry verticals through [...]

18 09, 2020

How to Maximize Your Search & Social Audience Expansion

2020-09-18T22:45:27+10:00September 18th, 2020|Search Engine Journal|

Digital advertisers benefit from working in a dynamic, fast-paced environment where well-thought-out thought strategies come to life.However, the end of campaign life cycles can become less than a lackluster period.For those campaigns without a stop point, one can occasionally see audience fatigue.While this can be combatted with ad refreshment – outside of SEO’s fresh content and the user intent of [...]

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