About Brooke Osmundson

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So far Brooke Osmundson has created 41 blog entries.
14 05, 2022

Meta Lists 6 Culture Codes For Advertisers

2022-05-14T06:15:57+10:00May 14th, 2022|Search Engine Journal|

Written by Brooke Osmundson - Meta recently shared an analysis of how professionally produced content performs compared to “everyday life” content. The data suggests that lo-fi content is a major contributor to ad recall and content views for brands. Why are we seeing this culture change now? Meta suggests that it can be due to the availability of smartphones, giving [...]

6 05, 2022

TikTok Has A New Way For Advertisers Reach Users

2022-05-06T11:40:47+10:00May 6th, 2022|Search Engine Journal|

Written by Brooke Osmundson - The hottest social media platform is dialing up the heat on its advertising capabilities. In the past few months, TikTok has added new features available for advertisers as a way to help monetize its platform. The newest addition to advertisers is called TikTok Pulse: a way for brands to help be part of the everyday [...]

6 05, 2022

Meta Expands Ad Formats And Tools For Small Businesses

2022-05-06T11:20:57+10:00May 6th, 2022|Search Engine Journal|

Written by Brooke Osmundson - Small businesses are getting the attention they deserve from Facebook parent company Meta. During National Small Business Week, Meta announced new ways for SMBs to take advantage of lead generation and share content. The new tools are aimed at helping businesses drive higher quality leads by identifying new ways they can connect with customers. Messaging [...]

6 05, 2022

Performance Max Campaigns Driving Growth In Google Ads Revenue

2022-05-06T09:53:10+10:00May 6th, 2022|Search Engine Journal|

Written by Brooke Osmundson - Last week, Google held its Q1 earnings call, touting its year-over-year Search growth. The company reported $68 billion in Q1 revenue, with over 50% attributed to Search and Ads. Performance Max campaigns were one of the highlights of Search performance, indicating strong projections and investments from Google. Strong Search Growth In 2022 Ruth Porat, CFO [...]

3 05, 2022

Google Lets Users Limit Ads About Dating And Weight Loss

2022-05-03T04:12:24+10:00May 3rd, 2022|Search Engine Journal|

Written by Brooke Osmundson - In a world of online dating, it seems the options (and ads) are endless. If you’ve grown tired of seeing countless ads for personal events in your life, there’s good news ahead. Google is now expanding its categories of “sensitive ads” on YouTube and Display, specifically. What Does This Mean For Users? Up until now, [...]

3 05, 2022

Google Ads Launches New Performance Max Features

2022-05-03T03:06:49+10:00May 3rd, 2022|Search Engine Journal|

Written by Brooke Osmundson - It’s no secret that Google is pushing Performance Max campaigns on advertisers. In fact, Performance Max campaigns are replacing Smart Shopping and Local campaigns by the end of Q3 2022. As the newer campaign type emerges as one of the new standards, Google is adding new features to help advertisers with this big change. The [...]

28 04, 2022

Google Ads Implements 3-Strike Policy Rule

2022-04-28T23:27:49+10:00April 28th, 2022|Search Engine Journal|

Written by Brooke Osmundson - If you’re a Google Ads advertiser, you’ve likely been hit with a disapproved ad once in your lifetime. Disapprovals are becoming more automated and harder to appeal without the support of a Google rep. With the uptick in ad disapprovals, Google announced updates to enforcement of repeated disapproval violations. Enforcements will take effect starting in [...]

21 04, 2022

Manager Account-Level Reporting Now Available In Google Ads

2022-04-21T21:44:26+10:00April 21st, 2022|Search Engine Journal|

Written by Brooke Osmundson - Agencies, enterprise-level, and multi-accounts rejoice! Streamlined reporting dashboards for all your accounts are now in one view. Google is rolling out Manager Account (MCC)-level reporting for all Google Ads users. Changes In Reporting Up until now, you were only able to view reports at an individual account level. If you’ve been limited by this view, [...]

21 04, 2022

There’s A New Way To Create Custom Columns In Google Ads

2022-04-21T09:25:49+10:00April 21st, 2022|Search Engine Journal|

Written by Brooke Osmundson - Google Ads custom columns provide the flexibility to expand reports with more of the data points your individual business cares about. Now, Google is giving you even more options when creating custom columns. Let’s take a deeper look at the new changes. New Google Ads Custom Column Features The expansion of custom columns now allows [...]

15 04, 2022

YouTube Adds New Connected TV Capabilities

2022-04-15T10:18:04+10:00April 15th, 2022|Search Engine Journal|

Written by Brooke Osmundson - Connected TV has been an emerging platform for advertisers the past two years, partially due to the pandemic. With more people staying in and working from home, over 72% of households use a smart TV to watch Connected TV. Getting into CTV (Connected TV) advertising used to be difficult, especially for small businesses. Because of [...]

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