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So far Brooke Osmundson has created 61 blog entries.
16 09, 2022

How To Launch Your First Google Ads Remarketing Campaign

2022-09-16T22:22:06+10:00September 16th, 2022|Search Engine Journal|

Written by Brooke Osmundson - Remarketing is an essential part of any Google Ads strategy. It’s no longer a question of if you should run remarketing campaigns; it’s how you should run remarketing campaigns. With more devices in households than ever, remarketing is imperative to recapture and engage your audience for a second (or third or fourth) chance at their [...]

15 09, 2022

New Apple Ads Spot Available To Advertisers In Q4

2022-09-15T10:42:11+10:00September 15th, 2022|Search Engine Journal|

Written by Brooke Osmundson - Apple is reportedly unveiling new ad inventory spots before the end of this year.  The new spots open up additional advertising opportunities just in time for the holiday season when competition is at its peak. Currently, Apple ad inventory is only available in the Apple Search results page and the Search tab. Apple first reached [...]

13 09, 2022

Microsoft Ads Unveils New Smart Campaign Features

2022-09-13T17:52:07+10:00September 13th, 2022|Search Engine Journal|

Written by Brooke Osmundson - Microsoft Ads announced a new, simplified Smart Campaigns setup experience on Thursday, September 8th. The update also includes a key new feature that sets them apart from Google Ads. If you’re running paid media ads, it’s worth exploring the new experience. Microsoft is rolling out the experience migration in the next few months, however existing [...]

10 09, 2022

Instagram Beta Testing New Repost Feature

2022-09-10T18:17:09+10:00September 10th, 2022|Search Engine Journal|

Written by Brooke Osmundson - At last – the long awaited “repost” feature in Instagram is coming soon. But not for all users. On September 8th, a Meta representative confirmed to TechCrunch that they plan to test the repost feature soon to a select group of people. As of today, Meta has not publicly announced this soon-to-be feature. The Reposts [...]

9 09, 2022

What Is Cost Per Click (CPC)?

2022-09-10T23:22:07+10:00September 9th, 2022|Search Engine Journal|

Written by Brooke Osmundson - CPC (cost per click) is a common term used in paid advertising. It is also sometimes referred to as “pay-per-click.” This comprehensive guide will dive into the basics of CPC, why it’s important, and when to use it. What Is Cost Per Click? Cost per click is a bidding model that determines how much advertisers [...]

9 09, 2022

Google Updates Its Guide on Preventing Spam and Abuse

2022-09-09T16:37:07+10:00September 9th, 2022|Search Engine Journal|

Written by Brooke Osmundson - In a welcome update for website owners, Google made clear changes to its spam and abuse resource center on Google Search Central. The biggest updates include more robust suggestions to prevent abuse and identify spam accounts, instead of focusing on how to monitor for it. Preventing Spam and Abuse Previous to this page update, the [...]

5 09, 2022

What Is Programmatic Advertising? How Does It Work?

2022-09-06T02:02:11+10:00September 5th, 2022|Digital Marketing, Programmatic Advertising, Search Engine Journal|

Written by Brooke Osmundson - Programmatic advertising has been a buzzword in the marketing industry for quite some time. But what does programmatic actually do? And how does it differ from traditional display marketing? Read on to learn everything you need to know to be successful at programmatic advertising. What Is Programmatic Advertising? Programmatic advertising uses automated technology and algorithmic [...]

26 08, 2022

4 Reasons Click Volume Decreases & What To Do

2022-08-27T12:57:11+10:00August 26th, 2022|Search Engine Journal|

Written by Brooke Osmundson - You’ve noticed a drop in search volume. Is there a reason to be alarmed? Yes. You could be missing out on potential business opportunities. Every click your business misses out on means that your competitor is taking customers away from you. With roughly only 3% of website visitors converting, it’s even more crucial to capture [...]

16 08, 2022

LinkedIn’s 20 Most Popular Courses Are Free

2022-08-17T18:32:07+10:00August 16th, 2022|Search Engine Journal|

Written by Brooke Osmundson - It’s no surprise that the professional world has seen one of the greatest reshuffles in history. Not only are people switching companies, they’re switching career paths. As these changes have exacerbated over the past few years, the necessary skills and criteria for jobs have shifted as well – and LinkedIn is taking notice. LinkedIn’s Learning [...]

1 08, 2022

How Do Retargeting Ads Work, Anyway?

2022-08-02T10:52:07+10:00August 1st, 2022|Search Engine Journal|

Written by Brooke Osmundson - Since Google Ads first launched retargeting in 2010, the evolution of this tactic has shifted tenfold. It’s no longer a question of whether you should use retargeting; it’s how you should use it. Whether you’re new to the marketing industry or a seasoned pro looking to polish your retargeting skillset, this post will cover the [...]

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