About Brooke Osmundson

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So far Brooke Osmundson has created 6 blog entries.
13 10, 2021

15 Interview Questions to Ask Your Next Digital Marketer Candidates

2021-10-13T00:45:50+11:00October 13th, 2021|Search Engine Journal|

“The Great Resignation” has impacted nearly every industry in 2021, and the digital marketing industry is no different.With higher-than-average turnover rates, it can sometimes feel impossible to land the perfect candidate.When hiring for a digital marketing role, asking the right questions is key in really getting to know each candidate so you can evaluate your options as completely as possible. [...]

11 06, 2021

5 Best Google Ads Alternatives to Diversify & Grow

2021-06-11T22:45:05+10:00June 11th, 2021|Search Engine Journal|

It’s no secret the Google Ads platform has long dominated the digital advertising industry.Google Search is one of the best places for brands to get their products or services in front of consumers, and the wide-ranging Ads network makes it that much more attractive.But Google Ads aren’t the only way to drive new customers and re-engage existing ones.If your performance [...]

13 04, 2021

How to Get Started With YouTube Audio Ads

2021-04-13T22:45:34+10:00April 13th, 2021|Search Engine Journal|

YouTube launched its version of audio ads, part of the platform’s strategy to engage music and podcast listeners, in November 2020.YouTube audio ads give advertisers another avenue for capturing the attention of its users, particularly those who use the platform as an auditory versus strictly video medium — for listening to podcasts, concerts, or lectures, for example.If your goal is [...]

10 02, 2021

5 PPC Tips for Technology Companies

2021-02-10T00:45:11+11:00February 10th, 2021|Search Engine Journal|

More and more companies are discovering the benefits of a well-run PPC program.However, competitive keywords in certain industries, especially the technology industry, can be extremely costly.$50 CPCs? No, thank you!Do not let expensive keywords prevent you from developing a strategy to reach your target audience in this industry.In this column. I’ll share my top tips for effectively using search platforms [...]

21 10, 2020

5 Reasons Why Your PPC Leads Are Not Converting

2020-10-21T00:45:05+11:00October 21st, 2020|Search Engine Journal|

It’s all fun and games when your PPC account is running smoothly.Campaigns are crushing their lead goal, at an efficient cost per lead nonetheless!Then out of nowhere, you hear the clients’ dreaded words: “Our PPC leads aren’t converting. Why?”In the client’s eyes, it’s easy to blame the PPC channel when something goes awry.But as PPC managers (especially at an agency), [...]

18 08, 2020

The Beginner’s Guide to Google Data Studio

2020-08-18T23:45:22+10:00August 18th, 2020|Search Engine Journal|

Reporting never seems to be an easy task.In fact, most marketers cringe just at the thought of it.As clients continue to grow, so does the sophistication of their reporting needs.If you’re anything like me, you’re likely tired of spending hours updating the same spreadsheets each month.Sometimes, more time is spent pulling a report than providing actual insights. When this happens, [...]

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