Written by Brooke Osmundson - If you haven’t heard, Looker Studio has replaced the well-known Google Data Studio brand. While Google Data Studio made reporting easier for many marketers, it certainly had its limitations. As a brand’s marketing strategy evolves and becomes more complex, so does the sophistication of its reporting needs. If you’re anything like me, you’re likely tired [...]
Written by Brooke Osmundson - Can you believe the end of the year is already upon us? With so many changes to the advertising ecosystem, it’s easy for time to fly by. The year 2022 will be remembered for welcome (and unwelcome) changes to not only Google Ads and Microsoft Ads platforms but also to new features for up-and-coming channels. [...]
Written by Brooke Osmundson - Remarketing lists are a powerful tool for all Google Ads campaign types – but specifically for Google Search ads. With the looming, inevitable privacy updates coming to advertising, remarketing lists are a vital part of any PPC strategy. Remarketing allows you to hyper-target specific audiences who are already familiar with your brand to help maximize [...]
Written by Brooke Osmundson - Throughout the year, Google has made numerous updates and clarifications to its disapproval policies. These updates have mostly revolved around providing more context to advertisers on the nature of ad disapprovals. Earlier this year, Google updated its ad destination policy, unavailable video policy, and 3-strike rule. To round out the year, Google is updating its [...]
Written by Brooke Osmundson - While so many elements of product demand have fluctuated since the pandemic in 2020, one of the more significant known issues has been mobile chip demand If you’re unsure of what that means, consider the automobile industry as an example. Most newer vehicles rely on chip technology. During the pandemic, there has been an unprecedented [...]
Written by Brooke Osmundson - The opinions expressed within this story are solely the author’s and do not reflect the views and beliefs of Search Engine Journal or its affiliates. With the looming economic challenges, consumers are scrounging everywhere to save money. After receiving consumer pushback from raising its subscription prices, Netflix rolled out its newest tier: Basic with Ads, [...]
Written by Brooke Osmundson - The ongoing focus on consumer privacy has resulted in another Google Ads update, impacting similar audiences targeting. This week, Google Ads Liaison Ginny Marvin confirmed that Google will phase out similar audiences targeting in 2023. Read on to understand the impact and how to prepare for this change. No New Similar Audience Segments Available Starting [...]
Written by Brooke Osmundson - Earlier last month, Apple hinted towards new, coveted placements in the Apple app store in an email invitation to developers. The rumors are true – Apple officially announced two new advertising placements: the Today tab and the product page ad placements. Expanding Your Reach With Today Tab Ads Starting immediately, advertisers can showcase their app [...]
Written by Brooke Osmundson - In further moves towards transparency to advertisers, Google quietly updated its “Unavailable Video” policy in Google Ads this week. The update gives advertisers a clearer understanding of the disapproval reason and how to rectify the issue quickly. Externalizing Video Ad Disapproval Reasons If you advertise in Google Ads, chances are you’ve been met with ad [...]
Written by Brooke Osmundson - Google hosted its 3rd annual Search On event on September 28th. The event announced numerous Search updates revolving around these key areas: Visualization Personalization Sustainability After the event, Google’s Ad Liason, Ginny Marvin, hosted a roundtable of PPC experts specifically in the B2B industry to give their thoughts on the announcements, as well as how [...]