About Jonathan Kagan

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So far Jonathan Kagan has created 8 blog entries.
27 10, 2022

SEM Or Paid Social: Why Use Both?

2022-10-30T00:47:06+11:00October 27th, 2022|Search Engine Journal|

Written by Jonathan Kagan - Hello, my fellow search and biddable media industry friends. For those that watch, follow, and/or troll my Twitter account, you’ve seen me on #ppcchat bashing things like Pmax, Auto-Apply Recommendations, and GA4. That’s in addition to my usual rants about the New York Jets (but hey, they’re 4-2 as of writing this), and social commentary [...]

1 09, 2022

Picking The Right SEM Operation: Legits Vs. Hacks

2022-09-01T22:45:50+10:00September 1st, 2022|Search Engine Journal|

Written by Jonathan Kagan - Hello, my fellow search industry friends. I hope this article can help distract you for a few minutes and give you some respite while reminding you that not all elements of your search engine marketing (SEM) accounts are the same and thus need different measurements. For those that watch, follow, and/or troll my Twitter account, [...]

6 06, 2022

Improve SEM Performance With Your Own Unique KPIs

2022-06-06T22:45:15+10:00June 6th, 2022|Search Engine Journal|

Written by Jonathan Kagan - If you follow me on Twitter, you know I am a harsh critic of those New York Jets and an unsolicited commentator on all things Real Housewives. But you may have also realized I am a tireless fighter for SEM audience and asset segmentation. Brand vs. non-brand, first-time consumer vs. repeat visitor, high HHI (high [...]

19 11, 2021

Because 2020 Didn’t Help You For 2021

2021-11-19T00:45:45+11:00November 19th, 2021|Search Engine Journal|

Hello, my fellow search industry friends. It’s already November 2021, which means if you haven’t done it already, you’re behind schedule on planning for 2022.I recognize most of us have still not recovered from the dumpster fire that was 2020 (just look at my beloved NY Jets as an example).But 2020 left us one more little PITA Easter egg, too: [...]

16 09, 2021

10 Ethical Grey Areas & Illegal SEM Practices (And How to Solve Them)

2021-09-16T23:45:38+10:00September 16th, 2021|Search Engine Journal|

Let’s talk about everyone’s favorite subject in digital marketing: oversight and ethics. Specifically, how the lack of one brought the other into question.In this piece, we’ll take a quick trip down memory lane to see just how we got to the state SEM/PPC ethics are in today.Then you’ll find 10 ethically questionable practices that are happening across the industry.For each [...]

15 07, 2021

10 Most Common SEM Mistakes and How to Avoid Them

2021-07-15T23:45:00+10:00July 15th, 2021|Search Engine Journal|

Mistakes in search engine marketing (SEM) are all too common and typically easy enough to correct — if you know what to look for and can catch them quickly.If not, even simple mistakes can escalate into a dumpster fire.How can you avoid this fate? Check out these critical errors and see what you can do to prevent them in your [...]

19 03, 2021

How Paid Search Incrementality Impacts SEO (Does 1+1=3?)

2021-03-19T02:27:11+11:00March 19th, 2021|Search Engine Journal|

What Is Paid Search Incrementality?Paid Search Incrementality in PracticeThe Deeper DiveKey TakeawaysNo less than four times per year, every year, I  hear, “If I am ranking well organically, I shouldn’t need to pay for those keywords.”Or, more often, it is: “I am top of the page for my brand name, so I don’t need to bid on my brand keywords.”And [...]

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