About Helen Pollitt

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So far Helen Pollitt has created 8 blog entries.
30 10, 2021

26 Common SEO Myths, Debunked

2021-10-30T00:40:51+11:00October 30th, 2021|Search Engine Journal|

SEO is renowned for misinformation, misunderstandings, and misconceptions. This is in no small part due to Google being somewhat of a black box in order to try and limit the gaming of SERPs.However, in recent times, Google has taken noticeable steps to become more transparent through increased activity in the SEO community.Whether it’s regular Webmaster Hangouts, speaking engagements at conferences, [...]

5 08, 2021

7 Ways to Improve Local SEO & Attract New Business

2021-08-05T23:45:22+10:00August 5th, 2021|Search Engine Journal|

Local SEO differs in many ways from the organic optimizations we make to our websites.When you are working for a business that relies on being relevant to consumers within its physical proximity, you need to learn how to get the most from your presence in local search results and the MapPack.In this column, you’ll find seven ways to improve local [...]

26 03, 2021

What Are Google Web Stories? A Guide for Marketers

2021-03-27T13:47:11+11:00March 26th, 2021|Search Engine Journal|

What Do Google Web Stories Do?Where Do Web Stories Appear?How Do You Create Google Web Stories?10 Benefits & Uses of Google Web StoriesConclusionBack in February 2018, Google announced AMP stories.This visually rich, mobile-focused content format felt similar to the “stories” functionality popular on many social media sites.The underpinning technology is based on the accelerated mobile pages that have been somewhat [...]

22 03, 2021

20 Common SEO Myths, Debunked

2021-03-22T01:37:09+11:00March 22nd, 2021|Search Engine Journal|

The Dangers of SEO MythsWhat Is An SEO Myth?When Can Something Appear to Be a MythSteering Clear of SEO Myths20 Common SEO MythsConclusionThere’s a lot of advice going around about SEO.Some of it is helpful but some of it will lead you astray if acted on.The difficulty is knowing which is which.It can be hard to identify what advice is [...]

22 01, 2021

High-Quality Links vs. Low-Quality Links: What’s the Difference?

2021-01-25T01:37:09+11:00January 22nd, 2021|Search Engine Journal|

We spend a lot of time as SEO professionals going after links.They are often seen as the most powerful way to rank a site.But not every link is created equal.Over time, the search engines have adapted their algorithms to account for links in different ways, narrowing their use for determining the suitability of a webpage as an answer to a [...]

8 12, 2020

9 HTML Tags (& 11 Attributes) You Must Know for SEO

2020-12-21T12:26:56+11:00December 8th, 2020|Search Engine Journal|

HTML is a markup language that forms the basis of most webpages.It is arguably one of the most fundamental parts of technical SEO.Using HTML elements, SEO professionals are able to communicate information about the page to users and search bots.This can help to clarify the importance, nature, and order of content on a page, as well as its relationship to [...]

3 11, 2020

Reputation Management SEO: A Beginner’s Guide

2020-12-21T12:23:43+11:00November 3rd, 2020|Search Engine Journal|

All forms of marketing play a part in good brand management.Using the same tone of voice throughout your ads and emails, and choosing the same photo assets for your website as your billboards, contribute to the picture that is painted when a customer considers your product or service.Sometimes, however, your brand might be in receipt of some negative press or [...]

6 10, 2020

How to Avoid Mistaking Correlation for Causation in SEO

2020-12-21T12:20:44+11:00October 6th, 2020|Search Engine Journal|

Every so often the SEO community will erupt into an uproar at the publication of a new ranking factors study.The usual cry – “correlation is not the same as causation!”You may be familiar with the terms.Correlation is the “mutual relation of two or more things” and causation is “the action of causing or producing.”Essentially, is something genuinely the cause of [...]

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