Written by Helen Pollitt - For SEO to be truly effective it needs to have impact across the breadth of a business. From product, to design, to engineering, to customer services – SEO can and should be baked into processes far beyond digital marketing. But how do you change an organization’s mindset from SEO as a marketing channel, to SEO [...]

Written by Helen Pollitt - We know that there are many reasons to focus on SEO from a commercial standpoint. Working on your company’s SEO can help raise the quality of your website, your brand reputation, and your conversions. But what about the impact on your team? Having a good SEO strategy in place can actually benefit your company in [...]

Written by Helen Pollitt - So, you’ve likely figured out that remote work is here to stay, which means a whole set of different considerations when getting set up. In the first part of this series on how to build a remote SEO team, we looked into the structure of successful remote teams. Now, let’s explore the legal considerations and [...]

Written by Helen Pollitt - As the first pandemic lockdowns went into effect, many companies scrambled to find a way to make remote working possible. When lockdowns lifted, a lot of these companies decided that the way of “office-first” working patterns was no longer necessary, especially in the digital marketing industry. Agency owners realized the cost savings in giving up [...]

Written by Helen Pollitt - An SEO consultant is a specialist in search engine optimization who works outside of typical contracted employment. For instance, they may be freelancers who work with their own clients or within an existing team but not as employees. They might be responsible for a variety of tasks from pitching and closing to contract negotiations, as [...]

Written by Helen Pollitt Many of us get to a stage in our careers as SEO professionals where we feel a little bit stagnant. We’ve been optimizing sites for a while and feel pretty confident that we can do it well.. but there’s that nagging thought there’s more we could be doing. That there is another layer of expertise that [...]

SEO is renowned for misinformation, misunderstandings, and misconceptions. This is in no small part due to Google being somewhat of a black box in order to try and limit the gaming of SERPs.However, in recent times, Google has taken noticeable steps to become more transparent through increased activity in the SEO community.Whether it’s regular Webmaster Hangouts, speaking engagements at conferences, [...]

Local SEO differs in many ways from the organic optimizations we make to our websites.When you are working for a business that relies on being relevant to consumers within its physical proximity, you need to learn how to get the most from your presence in local search results and the MapPack.In this column, you’ll find seven ways to improve local [...]

What Do Google Web Stories Do?Where Do Web Stories Appear?How Do You Create Google Web Stories?10 Benefits & Uses of Google Web StoriesConclusionBack in February 2018, Google announced AMP stories.This visually rich, mobile-focused content format felt similar to the “stories” functionality popular on many social media sites.The underpinning technology is based on the accelerated mobile pages that have been somewhat [...]

The Dangers of SEO MythsWhat Is An SEO Myth?When Can Something Appear to Be a MythSteering Clear of SEO Myths20 Common SEO MythsConclusionThere’s a lot of advice going around about SEO.Some of it is helpful but some of it will lead you astray if acted on.The difficulty is knowing which is which.It can be hard to identify what advice is [...]