About Pauline Jakober

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So far Pauline Jakober has created 10 blog entries.
14 10, 2021

7 Ways to Hold Off Upstart Competitors in Google Ads

2021-10-14T23:45:40+11:00October 14th, 2021|Search Engine Journal|

So you’ve brought a new, innovative product to market.Or maybe you found a way to put a new twist on an existing service, and it’s taken off in popularity.And now you’re promoting your popular product or service with Google Ads.For a while, you dominate the paid search marketing space.But eventually, others see your success and develop their own product or [...]

9 09, 2021

Are You Wasting Your Google Ads Budget? 11 Lessons Learned in Audits

2021-09-09T23:40:21+10:00September 9th, 2021|Search Engine Journal|

In spite of a healthy obsession with metrics and data, many PPC managers are inadvertently wasting their Google Ads budget.Sometimes this wastage is obvious when you take a look at the Google Ads account.But often, it doesn’t reveal itself until you audit the paid search program more broadly.In the course of my career, I’ve had the privilege of getting an [...]

8 07, 2021

Should You Pause Underperforming Google Ads Campaigns?

2021-07-08T22:45:13+10:00July 8th, 2021|Search Engine Journal|

Here’s a common scenario: You create several Google Ads campaigns for a product or service.Some of those campaigns are really doing well.Others… not so much.So the logical thing to do is pause the underperforming campaigns and divert that budget to the ones that are doing well – right?That approach might seem logical. But eventually, you’ll find that this approach is [...]

13 05, 2021

Try This PPC Strategy for Protecting & Building Your Brand

2021-05-13T21:45:51+10:00May 13th, 2021|Search Engine Journal|

When your business is killing it with sales from your PPC program, it’s tempting to just sit back and enjoy the returns.After all, why mess up a good thing by making changes?But this kind of thinking can leave your business vulnerable — particularly if your PPC success relies heavily on one factor, such as a single keyword.If the situation should [...]

8 04, 2021

How to Make The Most Of Google Ads Promotion Extensions

2021-04-08T22:45:53+10:00April 8th, 2021|Search Engine Journal|

The Power of Promotion ExtensionsTips for Getting Promotion Extensions RightDon’t Stop at Promotion ExtensionsSo you have a big promotion planned, and you want to advertise it with Google Ads.What’s the best way to do it?For many advertisers, the one (and only) thing they’ll do is update the headline and/or body copy of their ads to draw attention to the sale.But [...]

12 02, 2021

4 PPC Myths To Let Go for Paid Search Success

2021-02-12T02:37:10+11:00February 12th, 2021|Search Engine Journal|

For as long as paid search has been around (and it’s been a while now!), certain stubborn PPC myths have plagued the channel.These myths lead people to approach PPC with incorrect assumptions that cause their programs and campaigns to suffer.Not to mention, it just gives PPC a bad rap.Let’s dispel these myths once and for all so you can see [...]

14 01, 2021

Try These PPC Strategies for Your Retail Business in 2021

2021-01-14T23:45:51+11:00January 14th, 2021|Search Engine Journal|

Last month, I compiled a shortlist of strategies for B2B businesses to try in PPC advertising this new year.Now, I’d like you to turn your attention to retail advertisers.Let’s face it: it’s simple to stay with the strategies you have in place rather than try new approaches.If you’re a retail advertiser who hasn’t been experimenting much lately (or you’re still [...]

10 12, 2020

Try These PPC Strategies for Your B2B Business in 2021

2020-12-10T23:45:56+11:00December 10th, 2020|Search Engine Journal|

It’s easy to get stuck in a routine with your B2B PPC program.You monitor your paid search campaigns and optimize them. And they seem to be working well.So why change anything?In short, the reason is that you don’t know what you might be missing.Without question, lots have changed this year (to put it mildly). And I’m sure these changes have impacted [...]

12 11, 2020

Why Your PPC Agency Might Push Back on Your Requests

2020-11-12T23:45:48+11:00November 12th, 2020|Search Engine Journal|

It’s not uncommon for clients to approach their PPC agencies with specific requests.Maybe you’ve heard about some strategy you’d like to try.Or you’ve read that a certain kind of approach is bad or that a certain metric should be higher or lower than X.Your PPC agency should welcome your input.But that doesn’t mean they’ll automatically implement your request.Because even though [...]

10 09, 2020

How to Use Google’s Call Recording to Listen to Your Call Ads

2020-09-10T21:45:50+10:00September 10th, 2020|Search Engine Journal|

Call ads and call extensions have been around for a while now.We love how we can track these calls within Google Ads to see the number of calls and their duration.But we still had a gaping hole in our knowledge:How many of those callers are actually good leads?How many lead to actual sales?This knowledge gap was particularly problematic in highly [...]

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