You’ve probably seen seller ratings show up in Google advertising – or perhaps in organic search where they’re being tested.They’re the one- to five-star ratings that sometimes display in search and shopping ads.You may have wondered if these ratings are something you can (or should) add to your own Google Ads campaigns.Unfortunately, not every advertiser is eligible to use seller [...]

So you’ve brought a new, innovative product to market.Or maybe you found a way to put a new twist on an existing service, and it’s taken off in popularity.And now you’re promoting your popular product or service with Google Ads.For a while, you dominate the paid search marketing space.But eventually, others see your success and develop their own product or [...]

In spite of a healthy obsession with metrics and data, many PPC managers are inadvertently wasting their Google Ads budget.Sometimes this wastage is obvious when you take a look at the Google Ads account.But often, it doesn’t reveal itself until you audit the paid search program more broadly.In the course of my career, I’ve had the privilege of getting an [...]

Here’s a common scenario: You create several Google Ads campaigns for a product or service.Some of those campaigns are really doing well.Others… not so much.So the logical thing to do is pause the underperforming campaigns and divert that budget to the ones that are doing well – right?That approach might seem logical. But eventually, you’ll find that this approach is [...]

When your business is killing it with sales from your PPC program, it’s tempting to just sit back and enjoy the returns.After all, why mess up a good thing by making changes?But this kind of thinking can leave your business vulnerable — particularly if your PPC success relies heavily on one factor, such as a single keyword.If the situation should [...]

The Power of Promotion ExtensionsTips for Getting Promotion Extensions RightDon’t Stop at Promotion ExtensionsSo you have a big promotion planned, and you want to advertise it with Google Ads.What’s the best way to do it?For many advertisers, the one (and only) thing they’ll do is update the headline and/or body copy of their ads to draw attention to the sale.But [...]

For as long as paid search has been around (and it’s been a while now!), certain stubborn PPC myths have plagued the channel.These myths lead people to approach PPC with incorrect assumptions that cause their programs and campaigns to suffer.Not to mention, it just gives PPC a bad rap.Let’s dispel these myths once and for all so you can see [...]

Last month, I compiled a shortlist of strategies for B2B businesses to try in PPC advertising this new year.Now, I’d like you to turn your attention to retail advertisers.Let’s face it: it’s simple to stay with the strategies you have in place rather than try new approaches.If you’re a retail advertiser who hasn’t been experimenting much lately (or you’re still [...]

It’s easy to get stuck in a routine with your B2B PPC program.You monitor your paid search campaigns and optimize them. And they seem to be working well.So why change anything?In short, the reason is that you don’t know what you might be missing.Without question, lots have changed this year (to put it mildly). And I’m sure these changes have impacted [...]

It’s not uncommon for clients to approach their PPC agencies with specific requests.Maybe you’ve heard about some strategy you’d like to try.Or you’ve read that a certain kind of approach is bad or that a certain metric should be higher or lower than X.Your PPC agency should welcome your input.But that doesn’t mean they’ll automatically implement your request.Because even though [...]