Written by Greg Shuey - TikTok has taken the world by storm with its popular social media platform, and there are plenty of opportunities for savvy marketers. TikTok has over a billion monthly users, and in the U.S., users spend approximately 52 minutes a day on the app. With this level of reach and engagement, TikTok offers plenty of unique [...]

Written by Greg Shuey - Brands large and small are looking to Shopify as their resource to unify all of their commerce into a single command dashboard. Merchants can take advantage of the online store customization features to track sales made through different outlets, including the web, social media, brick and mortar locations, and pop-up shops. This guide will break [...]

If you are interested in scaling your Shopify business, you will need to make adjustments based on data analytics and not assumptions.Implementing Google Analytics will give you the information you need to make store optimizations that increase your search visibility, conversions, and revenue.Implementing Google Analytics for your Shopify store may seem daunting but in this guide, you’ll find answers to [...]

Setting up and optimizing a Shopify store is faster than ever, thanks to the creation of SEO apps and tools that easily integrate with this popular ecommerce platform.Studies have shown that the first organic search result in Google will average a 28.5% click-through rate (CTR). The second position search result drops to a 15% CTR, with each additional ranking showing [...]

Implementing the proper search engine optimization (SEO) strategies is one of the most effective ways for attracting qualified traffic to your website.Approximately 68% of online experiences begin with a search engine and only 0.78% of Google searches result in a click on second-page search results.What does this mean for your organization?To generate consistent, qualified traffic, you need to rank on [...]

How Online Shopping Behavior Has ShiftedDon’t Forget SEO When Making the Move From Selling Offline to Online3 Key Areas of Enterprise SEO for Winning in EcommerceSite Optimizations to Improve Ecommerce RankingsTechnical SEO & Site EnhancementsConclusionThe world of SEO is always changing as Google adjusts its algorithm based on click data, site speed, links, location, personalized results, and numerous other factors.In [...]