Written by Amy Bishop - To use Google Search Partners, or not? That is the question. Maybe not for Hamlet, but certainly for paid search professionals everywhere. When you create a new search campaign, you’re automatically opted into the display network and search partners by default. This allows your ads to appear on properties owned by Google (like YouTube and [...]

Google has announced “advertiser pages”, which allow users to learn more about the advertiser before visiting their site or making a purchase.What are Advertiser Pages?Advertiser pages will include enhanced ad disclosures for advertisers that have completed the verification process.These features are similar to the content that users see when they click “Why Am I seeing this Ad?” on Facebook.By clicking [...]

Google has announced changes to keyword matching, including a change that prefers the phrase and broad keywords which are identical to the query string. Google is also updating the matching process for queries that don’t have an identical keyword match.The Basis For This ChangeEarlier this year, Google announced that an exact match keyword that is identical to the query string [...]

Google has announced new ad units designed to help folks find attractions, tours, and activities within the SERP.What Are Things to Do Ads, Where Will They Show and What Do They Look Like?Things to Do ads are delivered for queries about attractions, tickets, and queries seeking out tours and entertainment.Not only will searchers receive basic information about the point of [...]

Google Ads announced that it will consolidate Smart display and Standard display campaign options.What’s Changing For Advertisers?Google’s announcement notes that advertisers will still be able to use manual or automated solutions, but the option will now be available within one campaign type.At the time of campaign creation, advertisers will be able to choose between an automatic or customized experience.This change [...]

Google Ads announced that it will begin sharing more search term data with advertisers.This move comes almost exactly one year after the original decision to begin hiding search term data with “insignificant data”, a move that was met with criticism and frustration from advertisers.Google has noted that it believes search term data is considered personal data but that it has [...]

Earlier this week, Google Ads announced that it would no longer allow the creation of Expanded Text Ads (ETAs) after June 2022.We’ve asked some of the industry experts to weigh in with their thoughts on the changes and what advertisers should do to prepare.While this Change Didn’t Come as a Surprise, Advertisers Are ConcernedOf the folks we spoke to, nearly [...]

Google Ads has announced that impression share data can now be used to create custom columns.Previously, Google Ads had allowed average position to be included in custom columns but after sunsetting average position as a metric in 2019, it was not replaced as an option.Although average position and impression share are different, the new inclusion of impression share data could [...]

Google Ads announced that advertisers will now have more control over smart bidding with conversion value rules.Conversion value rules will adjust the value of a given conversion, based upon factors that impact lead quality and value.What are Conversion Value Rules?Conversion value rules allow advertisers to tell Google Ads what factors are most important to them by applying rules.The rules allow [...]

Facebook announced that they are investing in research supporting the furthering of Privacy Enhancing Technology, through academics, global organizations and developers.It’s no surprise that Facebook is taking a heavy interest in Privacy-Enhancing Technologies after the changes stemming from iOS14 have created massive losses in data for advertisers. The goal in investing in these technologies is to identify better methods of [...]