About Amy Bishop

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So far Amy Bishop has created 17 blog entries.
11 06, 2021

Google Announces New Reporting Features in GA4

2021-06-11T04:30:48+10:00June 11th, 2021|Search Engine Journal|

Marketers are receiving new reporting features in Google Analytics 4 to dig deeper into key insights. The platform is also being slightly reorganized for usability.The goal of these new features is to help marketers fill the gaps of those who opt-out of being tracked and to help advertisers access the most data that they need more quickly while recognizing that [...]

8 06, 2021

Everything We Know About Google’s Performance Max Campaigns

2021-06-08T01:40:16+10:00June 8th, 2021|Search Engine Journal|

With Google’s announcement that the Performance Max campaign would receive a broader rollout, there have been a lot of questions about what Performance Max is, how it compares to other campaigns, and how it performs. The aim of this post is to answer those frequently asked questions and to help advertisers prepare.What is Performance Max?The primary difference between Performance Max [...]

4 06, 2021

Google FloC Explained: A Guide for Marketers

2021-06-04T02:23:47+10:00June 4th, 2021|Search Engine Journal|

As FLoC testing is officially underway, we’ve compiled everything that we know about FLoC: what it is, how it’s different, and what advertisers can do to prepare.What is FLoC and Why is This Change Happening?Privacy continues to be a big issue as it pertains to digital advertising. Ad platforms and browsers alike are taking steps to improve transparency and privacy. [...]

28 05, 2021

Key Takeways From the Google Marketing Livestream

2021-05-28T01:00:32+10:00May 28th, 2021|Search Engine Journal|

At the annual Google Marketing Livestream, Google announced several new features and broader rollouts of existing tools for advertisers.We’ve broken the big announcements into six main themes: a focus on privacy, automated solutions, standing out in the SERP, reporting updates, new solutions for retailers, and new solutions for the travel industry.  Within each theme, there are new announcements for a [...]

20 05, 2021

Google Announces New Features for App Advertisers

2021-05-20T23:00:50+10:00May 20th, 2021|Search Engine Journal|

Google’s app usage research shows that 63% of consumers will continue to seek out the best app experiences even once stores reopen. Moreover, 75% of consumers are more likely to purchase from brands whose apps allow them to transact quickly.In order to help app advertisers reach more prospective users, Google has created some new ways to help advertisers reach more prospects [...]

22 04, 2021

Microsoft Unveils Private Search, New Ad Units, Social Integrations & More

2021-04-22T02:30:01+10:00April 22nd, 2021|Search Engine Journal|

Microsoft unveiled several new features and technologies at Microsoft Advertising Elevate. In addition to new ad units, the announcement included new tools and technologies that are noteworthy even for businesses that aren’t currently advertising with Microsoft, such as private search technology and an upcoming small business hub with paid and organic social integrations.Private Search For Microsoft Bing APIMicrosoft is now [...]

21 04, 2021

Google Dispels Rumors About Bid Strategy Changes

2021-04-21T01:00:18+10:00April 21st, 2021|Search Engine Journal|

Last month, a post on Google’s Developer blog about bid strategy updates spurred some controversy when it was misinterpreted to indicate that two smart bidding strategies were going away.This morning, Google confirmed what many PPCers had speculated: that the bid strategies aren’t going away, rather the Google Ads UI is getting a small face lift.With this change, what advertisers have [...]

16 04, 2021

Experts Share Their Tips As Google’s Insights Page Rolls Out Globally

2021-04-16T23:25:44+10:00April 16th, 2021|Search Engine Journal|

Google Ads’ Insights Page has officially rolled out to all advertisers globally. The Insights Page was initially launched in November 2020 as a beta.What Is the Insights Page?Google’s Insights Page is designed to help advertisers stay on top of consumer search behavior and to act on those trends.The Insight Page is customized with data specific to the advertisers’ account and [...]

16 04, 2021

Google Ads Tracking Updates; Here’s What Advertisers Need to Know

2021-04-16T07:09:57+10:00April 16th, 2021|Search Engine Journal|

Starting in May, Google Ads will be setting a first-party cookie with a new identifier through the Global site tag as well as Google Tag Manager. As a first-party cookie, it will be unique and limited to users of a specific site.Why The Change to Begin Setting a First-Party Cookie?Google has made it clear that they’re taking steps toward protecting [...]

16 04, 2021

Google Announces New Dynamic Exclusion List

2021-04-16T04:50:59+10:00April 16th, 2021|Search Engine Journal|

Today in a move toward increasing brand safety on the web, Google announced the addition of dynamic exclusion lists to help advertisers simplify the management of negative placements.What are Dynamic Exclusion Lists?Dynamic exclusion lists are placement exclusion lists that are dynamically updated in order to simplify placement management. This feature also allows advertisers to opt into third-party lists and automatically [...]

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