About Amy Bishop

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So far Amy Bishop has created 6 blog entries.
6 04, 2021

Microsoft Ads Rolls Out a Slew of New Features

2021-04-06T21:00:10+10:00April 6th, 2021|Search Engine Journal|

API Support for Google ImportComing Soon: Customer MatchCountdown customizers now available for Responsive Search Ads (RSA)Responsive Search Ads are the Default Type for New Ad CopyTest Your Dynamic Remarketing Tags with UET Tag HelperComing Soon: Flyer ExtensionsNew In-market Audiences Rolling OutMicrosoft Advertising has been rolling out new features left and right. In this article, we’ll walk through the highlights of [...]

29 03, 2021

9 Tips for Optimizing Facebook Ads Cost and ROAS

2021-03-29T23:45:25+11:00March 29th, 2021|Search Engine Journal|

Drive More DataLook for the OutliersTest Different ObjectivesTest Different Bid StrategiesTest New CreativesOptimize Your Mobile ExperienceReduce FrictionTest Different JourneysTest Better Qualifying AudiencesFacebook Ads is a major source of revenue for advertisers big and small around the world but it can be finicky at times.Here are 9 ways to optimize your campaigns to drive a better return on ad spend (ROAS) [...]

24 03, 2021

Microsoft Ads Ad Quality Year in Review: Increases in Ad Fraud

2021-03-24T08:49:50+11:00March 24th, 2021|Search Engine Journal|

Factors Leading to Increased FraudSteps Taken to Improve Ad SafetyAd Quality Improvements Going forwardIn Microsoft Ads’ ad quality review, they identified an increase in policy-breaking behavior in 2020.As a result, they suspended almost 300,000 accounts from the Microsoft Advertising platform in 2020, which was a 30% increase from the year prior. Microsoft noted that they have also removed 1.6 billion [...]

18 03, 2021

Google’s Ads Safety Report: Malicious Behavior Increasing

2021-03-18T02:55:25+11:00March 18th, 2021|Search Engine Journal|

Filtering Out Malicious & Misleading Google Ads ExperiencesSteps Taken to Improve Ads SafetyA Continued Focus on Ads SafetyToday Google released their 10th annual Ads Safety Report, which is designed to prevent the malicious use of Google’s ads platforms including those that misrepresent, mislead, or threaten the safety of users.Their initial report, in 2011, lead to the blocking of over 130 million [...]

12 03, 2021

Advertisers Are Failing at Diversity & Inclusion on YouTube

2021-03-12T04:00:34+11:00March 12th, 2021|Search Engine Journal|

Diversity & Inclusion in Media: The StudyReinforcing Negative Stereotypes in MediaWhere Do We Go From Here?A new research study analyzed characters in media to get a better understanding of cross-cultural representation in digital advertising, as well as how those characters were portrayed.The study shines light on negative stereotypes reinforced through media and what it means for advertisers.Diversity & Inclusion in [...]

1 10, 2020

5 Ways to Improve Your Lead Gen Campaigns Throughout the Funnel

2020-10-01T22:45:18+10:00October 1st, 2020|Search Engine Journal|

Lead gen advertisers are faced with the struggle of not only posting strong on-site KPIs but also balancing quantity with the quality of the leads delivered.In this article you will learn the steps you need to take to improve your lead generation while also keeping sight of and improving funnel conversion thereafter.1. Take It from the TopLead gen advertising can [...]

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