About Ruth Everett

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So far Ruth Everett has created 7 blog entries.
6 10, 2022

A Guide To Google’s Knowledge Graph Search API For SEO

2022-10-07T23:27:15+11:00October 6th, 2022|Search Engine Journal|

Written by Ruth Everett - Google introduced the Knowledge Graph in 2012 to help searchers discover new information quicker. Essentially, users can search for places, people, companies, and products and find instant results that are most relevant to the query. The Knowledge Graph is a collection of topics, also known as entities, connecting to other entities. Entities are single information [...]

24 03, 2022

How Language Model For Dialogue Applications Work

2022-03-24T23:45:39+11:00March 24th, 2022|Search Engine Journal|

Written by Ruth Everett - Google creating a language model isn’t something new; in fact, Google LaMDA joins the likes of BERT and MUM as a way for machines to better understand user intent. Google has researched language-based models for several years with the hope of training a model that could essentially hold an insightful and logical conversation on any [...]

17 12, 2021

An Introduction To Python & Machine Learning For Technical SEO

2021-12-17T01:45:49+11:00December 17th, 2021|Search Engine Journal|

Since I first started talking about how Python is being used in the SEO space two years ago, it has gained even more popularity and a lot of people have started to utilize and see the benefits of using it in their day-to-day roles.It’s really exciting to see so many SEOs share their experiences, the cool scripts they have written, [...]

16 09, 2021

What is SEO Log File Analysis? A Beginner’s Guide

2021-09-16T20:45:17+10:00September 16th, 2021|Search Engine Journal|

Why are log files important for SEO?For starters, they contain information that is not available elsewhereLog files are also one of the only ways to see Google’s actual behavior on your site. They provide useful data for analysis and can help inform valuable optimizations and data-driven decisions.Performing log file analysis regularly can help you to understand which content is being [...]

18 03, 2021

8 Useful Python Libraries for SEO & How To Use Them

2021-03-19T17:42:11+11:00March 18th, 2021|Search Engine Journal|

Why Are Python Libraries Useful for SEO?Python Libraries for SEO TasksFinal ThoughtsPython libraries are a fun and accessible way to get started with learning and using Python for SEO.A Python library is a collection of useful functions and code that allow you to complete a number of tasks without needing to write the code from scratch.There are over 100,000 libraries [...]

3 09, 2020

How & Why Accessibility Matters for SEO

2020-12-21T12:17:30+11:00September 3rd, 2020|Search Engine Journal|

Ensuring websites are accessible and usable for everyone should be a primary concern for anyone who works within the online space.While accessibility is more often seen as the responsibility of developers and designers, there is a lot of overlap in the SEO work we do to make websites accessible and easy for search engines to understand.However, it isn’t something which [...]

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