How to Write Content for TOFU, MOFU & BOFU

2020-09-25T21:45:27+10:00September 25th, 2020|Search Engine Journal|

Have you ever thought about how – and when – your target buyers are consuming your content?When we are planning a content strategy, we invariably start thinking about the kind of content that our target personas will love reading.What we do not notice is that subconsciously our content decisions are founded upon creating content for various stages of the buyer [...]