Written by Tom McLoughlin - The advent of the internet gave travel companies a whole new avenue for exposure. Where once you may have had to rely on outdated brochures, grainy photos, or (worst of all) Uncle Gary’s boring slide show about his trip to Bermuda, now anyone can create, curate, and share photos, videos, and stories from their vacation [...]

Written by Tom McLoughlin - There once was a time when searching for a hotel would begin by browsing the internet, clicking through comparison websites, or maybe even seeking recommendations from print or television adverts. Not anymore. Plenty of customers nowadays look to social media when it comes to picking a place to stay. Whether customers are seeking suggestions from [...]

When it comes to marketing in the travel industry, content is everything.From entertaining travel vlogs created by influencers to blog posts sharing unique insight into destinations, having a killer content strategy is the best way to be remembered by potential customers and build a strong reputation in your area of the industry.Not only is this one of the best ways [...]

When it comes to making a purchase decision, the majority of potential customers will look to reviews for help.It doesn’t matter whether this is choosing a restaurant, booking a holiday, or picking somewhere to visit at the weekend; what other people have to say matters.Yelp is a platform that allows customers to leave such reviews for the businesses they have [...]

The travel industry is a fiercely competitive place and inboxes are jam-packed these days. When it comes to email marketing, you really need to stand out.All of the best travel companies in the business are using email marketing to keep in touch with existing customers, interact with high-quality leads and build a stronger and more meaningful relationship with their audience.It’s [...]

There’s always a new kind of marketing out there attracting attention. It’s common for people to be attracted to shiny new things.However, they may overlook some of the tried and tested approaches that have worked through the annals of time.Partnership marketing falls into the latter category.Partnership marketing (also known as “co-marketing”) is when you team up with businesses with a [...]