Written by Lemuel Park - As a marketer, your goal should always be to reach the right decision-makers with the right message at the perfect time. People with a propensity to engage or buy are your target audience. Depending on your areas of expertise, your target audiences could work in various business roles. This could be C-suite members, specific influencers, [...]

Written by Lemuel Park - The traditional content management system (CMS) is now frequently compared to headless CMS systems, as it gives enterprise marketers more freedom to deliver content faster through any digital channel or device. A headless CMS is a content management system that decouples the backend infrastructure from the frontend presentation layer. This allows developers to create digital [...]

Written by Lemuel Park - Consumer needs and behaviors can change dramatically depending on the current economic climate. However, one thing always remains consistent: They always turn to SEO to help them survive and thrive. In fact, savvy businesses can capitalize on this opportunity by recognizing that shift (turn) and adapting their content strategies to accommodate the need. SEO insights are [...]

Written by Lemuel Park - As the role of search evolves to touch multiple marketing and consumer touchpoints, optimizing for the user has never been so important. This is reflected in Google’s continual focus on the searcher experience. Whether in its core algorithmic updates, new features, products, or SERP format changes. While some of these Google changes have involved updates [...]

Written by Lemuel Park - Content marketers are increasingly tasked with making sense of large and unwieldy data sets. However, they often lack the skills to process this data, creating a paradoxical relationship between executive decision-making and on-the-ground implementation. On the one hand, 94% of businesses feel that data is essential to their growth. Yet, at the same time, 63% [...]

Written by Lemuel Park - “Our SEO program would be so much more successful if only our CIO understood…” As the executive responsible for the management, implementation, and oversight of information and technologies in your organization, the Chief Information Officer is an essential ally to SEO. Having the CIO’s support and understanding throughout the decision-making and prioritization processes can be [...]

Written by Lemuel Park - There is a new data revolution happening, and it’s sweeping across the industry so quickly that many SEO and digital marketers are struggling to make sense of the insights and intelligence at their disposal. To utilize this opportunity, marketers need to evolve their mindsets and use technology to analyze multiple data formats and understand the [...]

Written by Lemuel Park - SEO is often the number one source of leads. However, while most businesses understand the importance of SEO, they may not be aware of all the additional value-added benefits of enterprise SEO. Beyond a channel in its own right, SEO can benefit your bottom line across the broader organization. Departments that work with enterprise SEO [...]

Written by Lemuel Park - As the web grows, more and more enterprises are now looking to SEO to help provide insights into how users interact with search engines and how they (and other sites) communicate autonomously. This article highlights four trends and ways for Enterprise SEO marketers to stay ahead of change and the evolution of the web. In [...]

Written by Lemuel Park The terms ‘workflow’ and ‘workstream’ are sometimes used interchangeably in error. Workflow is the pace or rate of speed at which the work you are doing takes place. It might also be used to describe a process. A workstream, on the other hand, is defined as “the organized output of several distinct, and often unrelated, work [...]