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So far Lemuel Park has created 20 blog entries.
12 08, 2022

Google Algorithms And Updates Focusing On User Experience: A Timeline

2022-08-12T09:45:15+10:00August 12th, 2022|Search Engine Journal|

Written by Lemuel Park - As the role of search evolves to touch multiple marketing and consumer touchpoints, optimizing for the user has never been so important. This is reflected in Google’s continual focus on the searcher experience. Whether in its core algorithmic updates, new features, products, or SERP format changes. While some of these Google changes have involved updates [...]

29 07, 2022

5 Types of Data Insights

2022-07-29T22:45:03+10:00July 29th, 2022|Search Engine Journal|

Written by Lemuel Park - Content marketers are increasingly tasked with making sense of large and unwieldy data sets. However, they often lack the skills to process this data, creating a paradoxical relationship between executive decision-making and on-the-ground implementation. On the one hand, 94% of businesses feel that data is essential to their growth. Yet, at the same time, 63% [...]

28 06, 2022

5 Search Concepts You Need To Know

2022-06-28T22:45:04+10:00June 28th, 2022|Search Engine Journal|

Written by Lemuel Park - “Our SEO program would be so much more successful if only our CIO understood…” As the executive responsible for the management, implementation, and oversight of information and technologies in your organization, the Chief Information Officer is an essential ally to SEO. Having the CIO’s support and understanding throughout the decision-making and prioritization processes can be [...]

20 05, 2022

How Data Is Reshaping The SEO & Digital Marketer’s Landscape

2022-05-20T21:45:47+10:00May 20th, 2022|Search Engine Journal|

Written by Lemuel Park - There is a new data revolution happening, and it’s sweeping across the industry so quickly that many SEO and digital marketers are struggling to make sense of the insights and intelligence at their disposal. To utilize this opportunity, marketers need to evolve their mindsets and use technology to analyze multiple data formats and understand the [...]

29 04, 2022

5 Value-Added SEO Benefits For Your Enterprise

2022-04-29T22:06:02+10:00April 29th, 2022|Search Engine Journal|

Written by Lemuel Park - SEO is often the number one source of leads. However, while most businesses understand the importance of SEO, they may not be aware of all the additional value-added benefits of enterprise SEO. Beyond a channel in its own right, SEO can benefit your bottom line across the broader organization. Departments that work with enterprise SEO [...]

17 03, 2022

4 Future Enterprise SEO Considerations

2022-03-17T00:45:40+11:00March 17th, 2022|Search Engine Journal|

Written by Lemuel Park - As the web grows, more and more enterprises are now looking to SEO to help provide insights into how users interact with search engines and how they (and other sites) communicate autonomously. This article highlights four trends and ways for Enterprise SEO marketers to stay ahead of change and the evolution of the web. In [...]

5 02, 2022

4 Key Enterprise SEO Workstreams To Fast-Track Digital Success

2022-02-05T00:45:24+11:00February 5th, 2022|Search Engine Journal|

Written by Lemuel Park The terms ‘workflow’ and ‘workstream’ are sometimes used interchangeably in error. Workflow is the pace or rate of speed at which the work you are doing takes place. It might also be used to describe a process. A workstream, on the other hand, is defined as “the organized output of several distinct, and often unrelated, work [...]

25 01, 2022

Key Trends & Opportunities In Search

2022-01-25T18:45:51+11:00January 25th, 2022|Search Engine Journal|

Written by Lemuel Park Optimizing your site and webpages for search is complex enough without the additional regulatory concerns and other challenges inherent to the financial industry.Digital governance, consumer privacy and trust, information accuracy, and the rapid pace of innovation in the sector are among the going concerns for financial brands.Whether you’re in insurance, banking, wealth management, mortgages, fintech, or [...]

18 12, 2021

10 Digital Marketing Fundamentals Every SEO Pro Should Know

2021-12-18T01:45:21+11:00December 18th, 2021|Search Engine Journal|

Marketing budgets as a percentage of company revenue fell from 11% to 6.4% in 2021, the lowest proportion allocated to marketing in the history of Gartner’s Annual CMO Spend Survey.For SEO professionals and marketing organization leaders trying to fund growth and recovery by doing more with less, revisiting your budget and available resources ahead of 2022 is essential.It’s always good [...]

23 11, 2021

5 Essential Enterprise SEO Trends To Watch In 2022

2021-11-23T01:45:10+11:00November 23rd, 2021|Search Engine Journal|

Over the last year, the role of enterprise SEO across every type of business and industry has become the number one area of focus.As the most cost-effective way for people to discover products and services, SEO has also evolved to be a critical strategic channel that feeds insights into consumer behavior and customer intent across all areas of an enterprise.In [...]

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