About Lemuel Park

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So far Lemuel Park has created 11 blog entries.
23 11, 2021

5 Essential Enterprise SEO Trends To Watch In 2022

2021-11-23T01:45:10+11:00November 23rd, 2021|Search Engine Journal|

Over the last year, the role of enterprise SEO across every type of business and industry has become the number one area of focus.As the most cost-effective way for people to discover products and services, SEO has also evolved to be a critical strategic channel that feeds insights into consumer behavior and customer intent across all areas of an enterprise.In [...]

22 10, 2021

5 Essential Content Considerations For Holiday Shopping SEO Success

2021-10-22T00:45:40+11:00October 22nd, 2021|Search Engine Journal|

Analysts predict a strong holiday shopping season for retailers, with anticipated revenue increases of 7% to 9% over last year. According to Deloitte, holiday sales could top $1.3 trillion between November and January.Over two-thirds of shoppers (66%) of shoppers looking to shop in-store will be searching online to find the best locations, gifts, and deals. The stakes are even higher [...]

23 08, 2021

5 Ways to Build Incremental Benefit

2021-08-23T23:45:00+10:00August 23rd, 2021|Search Engine Journal|

Intent-based marketing takes into account the motivations and driving needs of the consumer, so you can be the best answer at that moment.Search is a great channel for intent-based marketing, given that the keywords searchers use in their queries can reveal a great deal about the underlying reasons for the search.This is true of both SEO and PPC, and this [...]

22 07, 2021

5 Ways Brands Can Build an Enterprise SEO Culture

2021-07-22T20:45:07+10:00July 22nd, 2021|Search Engine Journal|

Across every industry, vertical, and product/service category, search and SEO culture has emerged as the beating heart of a successful enterprise marketing operation.SEO insights provide business intelligence not only to marketing but to operations, product development, and customer service, among others.Enterprise search enables brands to not only respond to, but actually get ahead of consumer demand in position, and be equipped [...]

18 05, 2021

The Role of SEO in the Modern-Day Enterprise Martech Stack

2021-05-18T22:37:09+10:00May 18th, 2021|Search Engine Journal|

Effectively using marketing technology to understand the customer, drive engagement, and measure ROI has become a top priority for marketers.When consumers have a question or need to find a solution to a problem, they turn to search. It’s no wonder then that in 2020, businesses spent nearly $47.5 billion on SEO or SEO-related products and services.COVID accelerated the shift to [...]

6 02, 2021

A History of User Experience-Based Google Algorithm Updates

2021-02-06T14:17:10+11:00February 6th, 2021|Search Engine Journal|

Google has long prioritized user experience, whether in its core algorithmic updates, new features, products, or SERP format changes.While some of these Google changes have involved updates to target low-quality content, links, and spam, other updates aim to understand consumer behavior and intent.Considering the massive competition for SERP real estate from brands, even slight drops in position will have critical [...]

6 01, 2021

The Importance of Insights & Value of Action

2021-01-06T09:32:10+11:00January 6th, 2021|Search Engine Journal|

2020 was a year of monumental digital change on just about every front.Politically, sociologically, economically, culturally and from a technological perspective, we saw major shifts sure to have long-lasting ramifications.As we enter this new year with trepidation amidst the ongoing uncertainty of a persistent global pandemic, enterprise organizations and their leaders are looking for proven, cost-effective ways to understand these [...]

11 12, 2020

Ecommerce & Mcommerce Trends & Tips for Christmas 2020

2020-12-21T12:27:28+11:00December 11th, 2020|Search Engine Journal|

Congratulations on making it through another record-breaking Black Friday and Cyber Monday. These eye-opening numbers illustrate just how busy online retailers were from November 27-30:Shopify’s data shows that sales increased 76% on its platform during the Black Friday to Cyber Monday (BFCM) stretch in 2020 compared to 2019.Amazon posted a 60% increase in sales on its marketplace.Adobe estimates that $9 [...]

13 11, 2020

How the Universal SERPs Are Changing & How to Stay on Top

2020-12-21T12:24:58+11:00November 13th, 2020|Search Engine Journal|

The demand for SEO is at an all-time high.The global pandemic accelerated all industry’s digital transformation, including some of the most established sectors, such as:Finance.Healthcare.Communication.Conferences.SEO is central to all marketing activities.This is especially true as we enter the holiday season.And as consumer behavior evolves, the SERPs have been developing in parallel.We all know that SERP evolution has always been a [...]

9 10, 2020

5 Fundamental Shifts That Are Shaping Search & Digital Marketing

2020-12-21T12:21:15+11:00October 9th, 2020|Search Engine Journal|

The last six months have seen a climatic mix of chaos, uncertainty, empathy, challenge, and opportunity.All over the world, companies have had to adjust operations.They rapidly scale up or down, and rethink their entire business model as conditions continue to change.At the same time, the transformation to digital accelerated, with the demand for SEO at its core.In this article, I [...]

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