About Ludwig Makhyan

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So far Ludwig Makhyan has created 6 blog entries.
9 11, 2021

Enterprise SEO Site Structure: 14 Essential Optimizations

2021-11-09T01:45:05+11:00November 9th, 2021|Search Engine Journal|

Site structure is crucial for any enterprise SEO service to implement, but the essential optimizations go well beyond the scope of what’s seen in traditional corporate SEO.An enterprise site must adopt a digital marketing strategy that looks at all of the fine points of a site, usability, and elements in your organization’s control.Here are tips you can use for any [...]

22 09, 2021

How to Avoid Costly WCAG, ADA & 508 Accessibility Penalties

2021-09-22T00:45:41+10:00September 22nd, 2021|Search Engine Journal|

Website accessibility lawsuits in the United States are becoming more common.In fact, industry analysts note that the number of web accessibility lawsuits has grown 19.8% this year and that retailers account for 73.7% of digital accessibility lawsuits.Some of the suits attempt to extort small businesses, but other cases have led to penalties against business owners.Creating or updating a site to [...]

14 09, 2021

How to Choose the Best Shopify Theme for SEO: A Complete Guide

2021-09-14T22:45:57+10:00September 14th, 2021|Search Engine Journal|

Shopify powers over 1.7 million businesses worldwide, generating more than $200 billion in sales for those using the platform. This all-in-one ecommerce platform makes it easy to start, grow and run your online business.Building a store with SEO in mind helps ensure people can organically discover your business on Google, Bing, and other search engines.You can customize your store with [...]

19 05, 2021

11 Potential Reasons Traffic Dropped

2021-05-20T05:07:12+10:00May 19th, 2021|Search Engine Journal|

Website migration is one of those tedious processes that can benefit your site in the long term — but a lot can go wrong in the process.Improper redirects, problems with robots.txt files, sitemap issues, and even broken internal links can inadvertently cause your site migration to drive a drop in organic search traffic.Identifying why your traffic is dropping or dropped [...]

6 05, 2021

How SEO Hygiene Supports Your Site & Marketing Goals Over Time

2021-05-07T01:37:10+10:00May 6th, 2021|Search Engine Journal|

Just when you think you’re on top of your SEO strategy, Google comes along with a new update to mess it all up again.Enter SEO hygiene.Taking proactive steps to keep your site clean and running smoothly can help buffer against external factors, supporting your long-term goals for your site and marketing strategy.So what is SEO hygiene all about? In this [...]

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