We know that in search, not all things are created equal.Not every tactic will yield the same results.Not every link has the same value.Not every keyword you rank for is valuable.We tend to spend an inordinate amount of time thinking about rankings strictly at the domain level.We look at a site, figure out its Domain Authority, try to gauge whether [...]

In recent years, something I’ve started to think more about is the concept of “national rankings.”Ever since I’ve been in the community, I’ve generally thought about rankings on two different geographical levels.National: How are we ranking for the majority of users in this country?Local: How are we ranking for users in a particular city/state?When referring to how we’re ranking, we’d [...]