Written by Jessica Foster - How do you get more traffic to your blog or website? There are plenty of ways to increase web traffic, but some methods are better than others. If you look at popular blogs, you can see what they are doing right, providing insight into different strategies or tactics you can take for your content strategy. [...]

Written by Jessica Foster - As the founder and lead Content Strategist at my own content company and an Associate Director of SEO at a global agency, my day is filled with content marketing activities. From content topic ideation to production to campaign management, I work with clients to run their content marketing from start to finish. This includes SEO [...]

Written by Jessica Foster - Right now, the internet has more than 1.1 billion websites operating across more than 271 million unique domains. That’s a nearly unfathomable number of pages competing for a finite amount of traffic, views, and clicks. If you’re getting your fair share of them, congratulations – you’re on the right path. But just getting visitors to [...]

Written by Jessica Foster - I’ve always been a writer. Since I learned to put pencil to paper, I’ve been writing stories, poems, plays, and anything else that put my imagination into words. When I discovered blogging, I quickly realized that SEO and writing make a smart match. It became apparent that I’d need to optimize for organic search if [...]

Written by Jessica Foster - I write a lot of columns here at Search Engine Journal about how to optimize your content. But I rarely touch on how to do this at scale. Enterprise marketing teams, in particular, often face significant challenges when it comes to content optimization. For example, optimizing a large catalog of web pages, and the sheer [...]

Your website is ready for the next level, and it’s time to hire an SEO writer to give your content a major boost and start ranking higher with search engines.But should you hire a content writer or a copywriter?Is there even a difference? They’re both writing for SEO purposes, so does it really matter?Yes, it does.Both SEO content writing and [...]

Does your “About Us” page leave a stellar first impression? Does it effectively tell users what your business is about, who it helps, and how it stands out from the competition?Today’s customer wants to know exactly who they’re doing business with; in fact, 86% say the societal role of companies is changing since the pandemic, and 62% have stopped buying [...]

While we do all we can to entice users to read our content from start to finish, the harsh reality is that most readers are skimmers when ingesting online content.The old adage is that for every 10 visitors, eight will read your headline but only two will go on to read the rest of the article. What’s more, you have [...]

While there are many ways you can drive people to your website or social channels, what happens when those users interact with your content makes all the difference in generating leads and revenue for your business.Conversion rate optimization (CRO) strategies can help you get more conversions and grow your business.In this guide, you’ll learn what CRO is, why it matters [...]

Pinterest is a powerful yet highly underrated platform when it comes to generating traffic for bloggers and businesses alike.While often associated with recipe articles, DIY how-tos, and travel blogs, Pinterest covers a wide range of topics and is a significant driver of organic traffic across many industries.Boasting over 442 million active users per month, Pinterest presents an untapped opportunity for [...]