Written by Jason J. Zotara - Advertising has always been considered a valuable marketing tool for businesses of all shapes and sizes. While advertising methods and mediums have evolved over the years, the goal is always the same: to reach your audience and make them aware of your product or service. While most marketers agree that advertising is essential, many [...]
Written by Jason J. Zotara - While TikTok might be all fun and games for users, marketers know better. This social media channel is full of essential metrics to help brands create more engaging and relevant content for their audiences, so let’s get right to it: TikTok analytics. Read below to learn what you’re looking for on TikTok’s analytics platform, [...]
Written by Jason J. Zotara - Getting started with a paid social media strategy can be daunting and time-consuming. As a social media advertising agency leader (say that three times fast), we often get clients asking if we can fix their existing campaigns to improve return on investment. The problem? They haven’t taken a step back to focus on an [...]
Written by Jason J. Zotara - While TikTok continues to launch its in-app shopping experience in more countries, prepare yourself with these quick tips to maximize your success on TikTok Shop. The post TikTok Shopping 101: Everything You Need To Know appeared first on Search Engine Journal. Source link
Written by Jason J. Zotara - Remarketing tools effectively direct advertisements to people who have already shown an interest in your business. Your team might consider remarketing as a way to reengage with customers to get them to revisit your site, this time resulting in a conversion. To effectively remarket, businesses must rely on data such as how the consumer [...]
Written by Jason J. Zotara - The Google Shopping platform allows users to search millions of products across thousands of stores to find the item they are looking for in seconds. With a tagline that emphasizes the mission to help consumers “find the best products, prices, and places to buy,” Google Shopping is poised to transform the way consumers purchase [...]