About Jason J. Zotara

This author has not yet filled in any details.
So far Jason J. Zotara has created 6 blog entries.
16 12, 2022

The Complete Guide To Lifecycle Advertising

2022-12-17T04:02:12+11:00December 16th, 2022|Search Engine Journal|

Written by Jason J. Zotara - Advertising has always been considered a valuable marketing tool for businesses of all shapes and sizes. While advertising methods and mediums have evolved over the years, the goal is always the same: to reach your audience and make them aware of your product or service.  While most marketers agree that advertising is essential, many [...]

26 09, 2022

A Marketer’s Guide To TikTok Analytics

2022-09-27T02:37:06+10:00September 26th, 2022|Search Engine Journal|

Written by Jason J. Zotara - While TikTok might be all fun and games for users, marketers know better. This social media channel is full of essential metrics to help brands create more engaging and relevant content for their audiences, so let’s get right to it: TikTok analytics. Read below to learn what you’re looking for on TikTok’s analytics platform, [...]

18 08, 2022

A Guide To Social Advertising Success

2022-08-18T22:45:22+10:00August 18th, 2022|Search Engine Journal|

Written by Jason J. Zotara - Getting started with a paid social media strategy can be daunting and time-consuming. As a social media advertising agency leader (say that three times fast), we often get clients asking if we can fix their existing campaigns to improve return on investment. The problem? They haven’t taken a step back to focus on an [...]

18 05, 2022

10 Remarketing Tools For Reengaging & Winning The Conversion

2022-05-18T22:45:57+10:00May 18th, 2022|Search Engine Journal|

Written by Jason J. Zotara - Remarketing tools effectively direct advertisements to people who have already shown an interest in your business. Your team might consider remarketing as a way to reengage with customers to get them to revisit your site, this time resulting in a conversion. To effectively remarket, businesses must rely on data such as how the consumer [...]

22 04, 2022

Getting Started With Google Shopping’s Free Product Listings

2022-04-22T22:45:27+10:00April 22nd, 2022|Search Engine Journal|

Written by Jason J. Zotara - The Google Shopping platform allows users to search millions of products across thousands of stores to find the item they are looking for in seconds. With a tagline that emphasizes the mission to help consumers “find the best products, prices, and places to buy,” Google Shopping is poised to transform the way consumers purchase [...]

Go to Top