Written by Robyn Johnson - Amazon offers several different types of deals and discounts. Utilizing these deals and discounts can impact your click-through rate, conversion, and even the overall success of your product launch. In this article, we will outline the types of deals and discounts Amazon makes available to sellers and how you can utilize them to help drive [...]
Written by Robyn Johnson - As competition has grown over the last few years, it has been increasingly important to test the creativity on your product detail pages to maximize conversions for your products on Amazon. This testing requires that you understand how Amazon calculates conversion rates and where to find the data. Amazon provides a few ways to monitor [...]
Written by Robyn Johnson - Like Google, writing for the Amazon marketplace has its quirks and best practices to help more potential buyers find your products. If you want to ensure that potential customers easily find your listings, you’ll need to tailor your titles and bullets to the Amazon algorithm compelling to customers. Compared to the Google search algorithm, Amazon [...]
Inventory has always played a significant role in the way you sell on Amazon.Whether or not you have inventory can determine when or if to run ads. It plays a role in organic ranking and now, it can even impact the total amount of units you can have available on the platform.In this column, you’ll learn how about two new [...]
Search is the primary way people find products on Amazon, so being indexed and ranked for as many relevant keywords as possible is crucial to your success as a seller.However, hasty keyword research can lead to much frustration and limit the ability of your optimization to improve overall profitability and sales volume.If you are not indexed for the correct words, [...]
Amazon Alexa’s multiple uses in smart home design, music, and even the ability to call you an Uber have made it easy and convenient for a larger audience set to adopt the technology.But while the Echo makes up the lion’s share of smart speaker adoption in the US, Amazon doesn’t provide clear insights on how to optimize or even how [...]
Amazon is actively building ways to court brands and make it a more attractive platform to sell on.This includes adding new features to programs like Amazon Stores.In the past, building an Amazon Store was an afterthought for many sellers. It was a place to maybe feature some products.But for the most part, larger brands used it to convey their company’s [...]
Images are one of the most critical elements of effective ecommerce.On Amazon, customers have a lot of options right at their fingertips, and before they even click on a product, they will look at the images.Want to beat your competition?Then having high-quality images is necessary.When you see a product in person, you answer a million questions by simply walking by [...]