Written by John Lee - Growth marketing and growth hacking are terms you hear loosely thrown around. There are even job titles and functions that specialize in “growth hacking.” But, what does growth marketing actually mean? Simply put, growth marketing is finding and driving the right customers to your business. These are the people who are most likely to purchase [...]

SEM OutcomesInput for PPC AutomationQuantitative OutputPractical Examples of SEM Outcomes, Input & Output in ActionAutomation in search engine marketing (SEM) continues to grow and evolve. What started as basic bid rules have blossomed to touch on nearly every facet of an account and campaign.Bids, yes… and ads, targeting, and more.Truth be told, automation scares some advertisers as they feel they [...]

As search marketers, we spend a great deal of time analyzing search query data. And for good reason!That’s how we recognize when we’re matching to irrelevant queries and can add negatives. Or how we discover new queries that we never even imagined.Are we always looking for the right things though?Often we are scanning our SQR reports looking for intent, product [...]