About John Lee

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So far John Lee has created 2 blog entries.
1 04, 2021

PPC Automation + Human Input and Follow Through = Secret Sauce

2021-04-01T23:45:31+11:00April 1st, 2021|Search Engine Journal|

SEM OutcomesInput for PPC AutomationQuantitative OutputPractical Examples of SEM Outcomes, Input & Output in ActionAutomation in search engine marketing (SEM) continues to grow and evolve. What started as basic bid rules have blossomed to touch on nearly every facet of an account and campaign.Bids, yes… and ads, targeting, and more.Truth be told, automation scares some advertisers as they feel they [...]

11 12, 2020

Dynamic Search Ads: Uncover Purpose-Themed Keyword Opportunities

2020-12-11T23:45:32+11:00December 11th, 2020|Search Engine Journal|

As search marketers, we spend a great deal of time analyzing search query data. And for good reason!That’s how we recognize when we’re matching to irrelevant queries and can add negatives. Or how we discover new queries that we never even imagined.Are we always looking for the right things though?Often we are scanning our SQR reports looking for intent, product [...]

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