About Lily Ray

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So far Lily Ray has created 8 blog entries.
16 12, 2021

A Guide to Optimizing for Google News, Top Stories, and Discover

2021-12-16T00:41:04+11:00December 16th, 2021|Search Engine Journal|

Editor’s note: As 2021 winds down, we’re celebrating with a 12 Days of Christmas Countdown of the most popular, helpful expert articles on Search Engine Journal this year.This collection was curated by our editorial team based on each article’s performance, utility, quality, and the value created for you, our readers.Each day until December 24th, we’ll repost one of the best columns [...]

21 10, 2021

Busting 10 of the Biggest Misconceptions

2021-10-21T21:45:31+11:00October 21st, 2021|Search Engine Journal|

E-A-T (Expertise, Authoritativeness, and Trustworthiness) is a concept Google first published in its 2014 edition of the Search Quality Guidelines.These guidelines are used during Google’s search quality evaluations, in which it hires thousands of quality reviewers who are tasked with manually reviewing a set of webpages and submitting feedback about the quality of those pages to Google.The raters’ feedback is [...]

20 10, 2021

5 New Google Quality Rater Guidelines Updates & Why They Matter

2021-10-20T06:49:38+11:00October 20th, 2021|Search Engine Journal|

Google announced five updates to its Search Quality Raters Guidelines (QRGs) today and issued an updated version of the document with a brief explanation of each one in its changelog.While these guidelines have no direct impact on rankings, they give us valuable insight into the many factors Google considers when assessing content quality.Furthermore, the guidelines are used to train human [...]

30 09, 2021

How to Use Structured Data to Support E-A-T

2021-09-30T20:45:12+10:00September 30th, 2021|Search Engine Journal|

Google’s concept of “E-A-T” (Expertise, Authoritativeness, and Trustworthiness) has become a hot topic in the SEO community in recent years, as well as a source of many myths and misconceptions.One of the most prominent questions and mysteries surrounding E-A-T is whether and the extent to which it is a direct ranking factor in Google’s algorithms.However, Google has been consistent about [...]

30 07, 2021

10 Characteristics of Top-Performing Content [Study]

2021-07-30T23:45:40+10:00July 30th, 2021|Search Engine Journal|

Google Discover curates a personalized feed of content for users based on their interests, search history, location, and activity in other apps.Native to Android devices, it is currently only available on mobile devices or accessible via the Chrome or Google apps on iOS.The feeds of articles displayed on Google Discover are entirely customized for each user, making it difficult to [...]

21 05, 2021

Google Ditches AMP Badge In Search; Will It Matter? [Survey]

2021-05-21T23:45:34+10:00May 21st, 2021|Search Engine Journal|

The upcoming Google Page Experience Update has been one of the most popular topics in the SEO community in the past year, due to its emphasis on optimizing Google’s Core Web Vitals metrics.But there are some other aspects of the update that haven’t received as much visibility, such as what Google plans to do with AMP: Accelerated Mobile Pages.In this [...]

29 01, 2021

A Tribute to Hamlet Batista

2021-01-29T17:57:10+11:00January 29th, 2021|Search Engine Journal|

Hamlet, mi hermano. Where do I begin?There was always something special about you. I can see from the outpouring of messages from our community that I’m most certainly not the only one who felt this way.You radiated kindness, compassion, and positivity at all times. You couldn’t hurt a fly. All you knew was love.The first time I saw you speak, [...]

29 10, 2020

How Google Patents Can Help Explain How E-A-T Works

2020-12-21T12:23:16+11:00October 29th, 2020|Search Engine Journal|

Ever since E-A-T has taken on a central role in the SEO discussion, it has become the source of many myths and misconceptions.It has also proven to be a difficult topic for many in our industry to understand.The reasons for this are clear.Beyond sharing a select few resources about E-A-T, Google hasn’t explicitly confirmed which ranking factors are considered part [...]

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